I am a multidisciplinary visual designer and illustrator with 5+ years of experience in editorial design, branding, and commercial illustration. I have led art direction for book series and large publishing projects from concept to print-ready production. I have a strong background in typography, visual storytelling, and cross-functional collaboration with authors, illustrators, developers, and product teams. I am passionate about creating thoughtful visual systems and narrative-driven designs for digital and print. I thrive in collaborative environments, turning complex ideas into cohesive visual identities and engaging interfaces. I value thoughtful design processes, clear communication, and delivering print- and screen-ready assets that resonate with audiences and stakeholders alike.

Alina Umirova

I am a multidisciplinary visual designer and illustrator with 5+ years of experience in editorial design, branding, and commercial illustration. I have led art direction for book series and large publishing projects from concept to print-ready production. I have a strong background in typography, visual storytelling, and cross-functional collaboration with authors, illustrators, developers, and product teams. I am passionate about creating thoughtful visual systems and narrative-driven designs for digital and print. I thrive in collaborative environments, turning complex ideas into cohesive visual identities and engaging interfaces. I value thoughtful design processes, clear communication, and delivering print- and screen-ready assets that resonate with audiences and stakeholders alike.

Available to hire

I am a multidisciplinary visual designer and illustrator with 5+ years of experience in editorial design, branding, and commercial illustration. I have led art direction for book series and large publishing projects from concept to print-ready production. I have a strong background in typography, visual storytelling, and cross-functional collaboration with authors, illustrators, developers, and product teams. I am passionate about creating thoughtful visual systems and narrative-driven designs for digital and print.

I thrive in collaborative environments, turning complex ideas into cohesive visual identities and engaging interfaces. I value thoughtful design processes, clear communication, and delivering print- and screen-ready assets that resonate with audiences and stakeholders alike.

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Language

Russian
Fluent
English
Fluent

Work Experience

Freelance — Visual Designer / Illustrator / Art Director at Freelance / Self-Employed
January 1, 2020 - Present
Create visual concepts, illustrations, and layouts for publishers, digital products, and commercial brands. Delivered design and illustration work for Yandex and multiple independent companies. Develop branding, merchandise, and marketing assets across print and digital formats. Oversee art direction for client projects: defining visual language, approving styles, guiding illustrators, and preparing final deliverables.
Art Director / Illustrator at Alpina.Kids Publishing House
April 1, 2023 - December 31, 2024
Led art direction for children’s book series and educational projects from idea to print-ready files. Collaborated with authors, editors, illustrators, and layout designers to maintain consistent visual standards. Developed visual concepts, cover designs, and internal layouts for multiple books and series. Created illustrations for social media, exhibitions, and branded materials. Ensured production quality: color proofing, prepress, communication with print vendors.
Teacher, Technical Book Design at HSE University, Art & Design School
September 1, 2023 - December 31, 2023
Taught students principles of editorial design, typography, layout, and print production. Developed curriculum assignments and guided students through the full process of creating a book from scratch. Reviewed and curated student projects, providing structured feedback and mentoring.
Graphic Designer / Illustrator at HSE Design Lab
July 1, 2021 - April 30, 2023
Designed branding, packaging, presentations, and editorial materials for commercial clients. Created illustrations for websites, merchandise, and social media campaigns. Collaborated with art directors, developers, and copywriters to deliver cross-platform visual assets. Prepared layouts for print and digital publishing, ensuring adherence to brand guidelines.
Teaching Assistant at HSE University, Art & Design School
September 1, 2020 - December 31, 2020
Assisted professors in preparing lectures, briefs, and presentation materials. Designed layouts for printed guides and exhibitions. Supported students during project development and reviews.

Education

BA in Animation & Illustration at HSE Art and Design School
January 1, 2019 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Other