BLUEPRINT Bistro | Brand Identity & Illustration

BLUEPRINT Bistro is a identity created for a contemporary neighborhood bistro. The concept combines expressive hand-drawn typography, bold blue graphics and a collection of quirky illustrations to give the brand a distinctive, approachable personality. The identity was designed as a flexible visual system that can naturally extend across menus, tableware, packaging, staff uniforms, posters, window graphics and social media. Instead of relying on typical café imagery, the project uses unexpected characters, imperfect lines and playful compositions to create a recognizable world around the bistro. The result is a casual, energetic identity that feels modern without being overly polished built around the idea that good food should feel simple, social and fun.
Come Hungry, Stay Happy.