Violetta (stmalibuuu_png)

Available to hire

I’m a freelance graphic designer and illustrator based in Wrocław, Poland, specializing in brand identity, packaging, mascots, and character-led artwork.

About

I’m a freelance graphic designer and illustrator based in Wrocław, Poland, specializing in brand identity, packaging, mascots, and character-led artwork. I love combining strategic visual concepts with expressive illustration, bold typography, and a playful retro-inspired aesthetic to help brands feel distinctive and memorable.

From early research and moodboards to sketches, revisions, and final print-ready deliverables, I collaborate directly with international clients and adapt design systems for both physical products and digital media. I’m open to fully remote projects worldwide, including long-term collaborations where we can build a consistent visual world—from logos and packaging to character systems and merchandise graphics.

  • Joined September 2026

Languages

  • EnglishAdvanced
  • PolishAdvanced
  • UkrainianFluent

Industry experience

  • Retail
  • Media & Entertainment
  • Other
  • Consumer Goods
  • Professional Services

More experts

Projects · 10

Cozy Autumn is a playful seasonal illustration collection inspired by slow autumn days, warm drinks, rainy walks and all the little things that make fall feel special. The project combines character illustrations and a set of hand-drawn autumn icons, using bold shapes, warm colors and a slightly imperfect, playful style. The collection was designed as a flexible visual system that can work across prints, apparel, accessories, packaging, stickers and other seasonal merchandise.

COZY AUTUMN | Illustration & Character Collection
  • Brand Designer
  • Character Designer
  • Freelance Digital Illustrator
  • +2
Character Collection

A playful collection of quirky characters inspired by vintage cartoons, retro aesthetics, and a little bit of everyday chaos. Each character has its own personality, bringing ordinary objects and playful ideas to life through bold outlines, expressive poses, vibrant colors, and unexpected details. The collection combines nostalgic cartoon charm with a fresh, modern twist, creating a fun and colorful world full of energy, humor, and individuality. behance Creative Direction: Character Design, Illustration, Retro Cartoon, Mascot Design

  • Brand Designer
  • Character Designer
  • Freelance Digital Illustrator
  • +2

NIBBLY is a playful oven-baked cheese snack brand created for people who crave bold flavors and a satisfying crunch. The identity combines retro sports-inspired graphics, a cheeky mouse mascot, vibrant colors and a flexible packaging system across three flavors: Classic Cheddar, Smoky Gouda and Parmesan Crunch.

Brand Identity · Packaging Design · Mascot Design · Illustration

NIBBLY — Cheese Snack Brand Identity & Packaging
  • Brand Designer
  • Character Designer
  • Freelance Digital Illustrator
  • +2

BLUEPRINT Bistro is a identity created for a contemporary neighborhood bistro. The concept combines expressive hand-drawn typography, bold blue graphics and a collection of quirky illustrations to give the brand a distinctive, approachable personality. The identity was designed as a flexible visual system that can naturally extend across menus, tableware, packaging, staff uniforms, posters, window graphics and social media. Instead of relying on typical café imagery, the project uses unexpected characters, imperfect lines and playful compositions to create a recognizable world around the bistro. The result is a casual, energetic identity that feels modern without being overly polished built around the idea that good food should feel simple, social and fun.
Come Hungry, Stay Happy.

BLUEPRINT Bistro | Brand Identity & Illustration
  • Brand Designer
  • Character Designer
  • Freelance Digital Illustrator
  • +2

Meeting Beans is a specialty coffee shop built around the joy of coffee, friendship, and meaningful connections.

The brand identity features two cheerful coffee cup characters walking hand in hand, symbolizing togetherness, warmth, and community.

Playful typography, expressive mascot illustrations, and a welcoming visual style create a cozy yet memorable brand personality. The design combines retro cartoon charm with a fresh, modern approach, making the coffee shop feel friendly and approachable.

The result is a distinctive visual identity that celebrates great coffee, shared moments, and the simple pleasure of being together.

Creative Direction: Brand Identity, Logo Design, Mascot Design, Character Illustration, Graphic Design.

MEETING BEANS | Brand Identity
  • Brand Designer
  • Character Designer
  • Freelance Digital Illustrator
  • +2

Wine Moments is a collection of natural wines inspired by life’s little joys — from peaceful sunsets and cozy evenings to unforgettable celebrations with friends.

The visual identity combines playful illustrations, dreamy celestial motifs, and a vibrant pastel color palette to create a fresh, whimsical, and memorable aesthetic.

Each wine features its own unique personality, expressed through charming illustrations of cherubs, moons, suns, and stars. Minimalist typography and expressive label designs bring a contemporary twist to traditional wine packaging.

The result is a colorful and distinctive brand identity that celebrates connection, creativity, and the beauty of everyday moments.

Creative Direction: Brand Identity, Packaging Design, Label Design, Illustration, Art Direction.

WINE MOMENTS — Brand Identity & Packaging Design
  • Brand Designer
  • Character Designer
  • Freelance Digital Illustrator
  • +2

Ink Therapy is a tattoo studio that celebrates self-expression, creativity, and individuality.

The brand identity combines a playful heart mascot holding a tattoo machine, bold typography, and a striking black-and-pink color palette. Inspired by vintage aesthetics, the design balances an edgy attitude with a friendly, welcoming personality.

The project includes logo design, visual identity, branded merchandise applications, and a vintage-inspired gift certificate.

The result is a distinctive and memorable identity that reflects the studio’s philosophy — tattooing as art, emotion, and personal expression.

Creative Direction: Brand Identity, Logo Design, Mascot Design, Graphic Design, Merchandise.

Branding for tattoo studio INK THERAPY
  • Brand Designer
  • Character Designer
  • Freelance Digital Illustrator
  • +2

Not Vanilla is a playful ice cream brand identity and packaging design project combining bold typography and expressive visual storytelling. The branding was created to give the ice cream packaging a distinctive, fun, and memorable personality while maintaining a cohesive visual identity across the product line. The project explores branding, packaging design, food packaging, illustration, typography, art direction, and graphic design, creating a vibrant identity that stands out both on the shelf and in digital communication.

Not Vanilla | Ice Cream Brand Identity & Packaging
  • Brand Designer
  • Character Designer
  • Freelance Digital Illustrator
  • +2

Enjoy the Little Things in Life is a playful illustration collection celebrating the beauty of everyday moments and the joy found in simple things.

Inspired by morning coffee, cozy moments, creativity, and little everyday pleasures, each illustration brings ordinary objects to life through whimsical characters, bright colors, and expressive details.

The collection combines nostalgic cartoon aesthetics with a modern, lighthearted approach, spreading positivity and reminding us to slow down, smile, and appreciate the little things.

Creative Direction: Illustration, Character Design, Retro Cartoon, Digital Art, Visual Storytelling.

ENJOY THE LITTLE THINGS IN LIFE — Illustration Collection
  • Brand Designer
  • Character Designer
  • Freelance Digital Illustrator
  • +2

Fruity Vibes is a playful collection of fruit-inspired characters and colorful sticker designs, bringing a nostalgic retro cartoon aesthetic to life.

Each fruit has its own unique personality, attitude, and playful message. From a confident lemon to a stylish strawberry and a cheerful orange, the characters combine bold outlines, expressive poses, vibrant colors, and vintage-inspired typography.

The collection is inspired by classic cartoons, retro stickers, and feel-good aesthetics, creating fun and eye-catching designs perfect for merchandise, apparel, accessories, and printed products.

Creative Direction: Character Design, Illustration, Sticker Design, Retro Cartoon, Merchandise Design.

FRUITY VIBES — Retro Character & Sticker Design Collection
  • Brand Designer
  • Character Designer
  • Freelance Digital Illustrator
  • +2

Work experience

Freelance Brand Identity Designer & Illustrator · Self-EmployedJan 2022 – Present · 4 yrs 11 mos

Freelance graphic designer and illustrator specializing in brand identity, packaging design, mascot design, and custom illustrations. I collaborate with international clients to create unique, memorable, and visually engaging brand experiences. My expertise includes logo design, visual identity systems, packaging, character design, merchandise graphics, and retro-inspired illustrations. I manage the entire creative process, from research, concept development, and moodboards to final design and production-ready artwork. My goal is to help brands stand out through distinctive visual storytelling, playful creativity, and thoughtful design.

Freelance Graphic Designer & Illustrator · Self-employedJan 2022 – Present · 4 yrs 11 mos

Develop brand identities, logos, packaging, and label designs for consumer products and creative businesses. Create original mascots, character systems, merchandise graphics, and commercial illustrations. Manage projects end-to-end—from brand research and moodboards to sketches, client revisions, and final artwork with production-ready, print-safe files. Collaborate directly with clients and tailor design systems for packaging, digital media, and physical products.

Education

Kyiv National University of Technologies and Design · University2026

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