Not Vanilla | Ice Cream Brand Identity & Packaging

Not Vanilla is a playful ice cream brand identity and packaging design project combining bold typography and expressive visual storytelling. The branding was created to give the ice cream packaging a distinctive, fun, and memorable personality while maintaining a cohesive visual identity across the product line. The project explores branding, packaging design, food packaging, illustration, typography, art direction, and graphic design, creating a vibrant identity that stands out both on the shelf and in digital communication.