Branding for tattoo studio INK THERAPY

Ink Therapy is a tattoo studio that celebrates self-expression, creativity, and individuality.

The brand identity combines a playful heart mascot holding a tattoo machine, bold typography, and a striking black-and-pink color palette. Inspired by vintage aesthetics, the design balances an edgy attitude with a friendly, welcoming personality.

The project includes logo design, visual identity, branded merchandise applications, and a vintage-inspired gift certificate.

The result is a distinctive and memorable identity that reflects the studio’s philosophy — tattooing as art, emotion, and personal expression.

Creative Direction: Brand Identity, Logo Design, Mascot Design, Graphic Design, Merchandise.