I am a digital technology and eCommerce leader with 15+ years of experience driving $120M+ in annual transactions by building scalable SaaS, CRM, and marketing platforms. I’ve led cross-functional teams, optimized operations, and delivered measurable growth across eCommerce, digital marketing, and business development, all while keeping the customer experience at the forefront. I thrive on turning complex problems into actionable, customer-focused solutions and am passionate about using data to guide strategic decisions. I excel in strategic planning, cross-functional collaboration, and delivering growth through innovative digital initiatives. My strengths include platform optimization, content marketing, and building interactive tools that generate high-quality leads and revenue. I am energized by partnering with diverse teams to align technology with business goals and elevate the customer journey.

Kevin Doyle

I am a digital technology and eCommerce leader with 15+ years of experience driving $120M+ in annual transactions by building scalable SaaS, CRM, and marketing platforms. I’ve led cross-functional teams, optimized operations, and delivered measurable growth across eCommerce, digital marketing, and business development, all while keeping the customer experience at the forefront. I thrive on turning complex problems into actionable, customer-focused solutions and am passionate about using data to guide strategic decisions. I excel in strategic planning, cross-functional collaboration, and delivering growth through innovative digital initiatives. My strengths include platform optimization, content marketing, and building interactive tools that generate high-quality leads and revenue. I am energized by partnering with diverse teams to align technology with business goals and elevate the customer journey.

Available to hire

I am a digital technology and eCommerce leader with 15+ years of experience driving $120M+ in annual transactions by building scalable SaaS, CRM, and marketing platforms. I’ve led cross-functional teams, optimized operations, and delivered measurable growth across eCommerce, digital marketing, and business development, all while keeping the customer experience at the forefront. I thrive on turning complex problems into actionable, customer-focused solutions and am passionate about using data to guide strategic decisions.

I excel in strategic planning, cross-functional collaboration, and delivering growth through innovative digital initiatives. My strengths include platform optimization, content marketing, and building interactive tools that generate high-quality leads and revenue. I am energized by partnering with diverse teams to align technology with business goals and elevate the customer journey.

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Director of eCommerce at Herff Jones Inc.
September 1, 2017 - October 1, 2018
Led a 7-person eCommerce team, driving $120M+ in annual transactions through platform optimization and strategic initiatives. Designed and launched event-based eCommerce solutions generating $12.5M+ in new revenue. Automated processing of 500K+ product images, reducing turnaround time and improving quality. Developed landing pages achieving 88% conversion rates via A/B testing and user-focused design. Built interactive sales tools and content marketing assets for major universities, increasing lead generation.
Director, Strategic Digital Projects at Herff Jones Inc.
October 1, 2018 - Present
Oversee strategic digital initiatives across eCommerce, marketing, and content, aligning technology platforms with customer experience goals. Lead cross-functional teams to optimize digital commerce operations, improve conversion, and drive revenue growth.
WordPress Developer (Contract) at Oak Ridge National Laboratory
April 1, 2021 - June 1, 2022
Designed and developed websites for research organizations including the Center for Bioenergy Innovation and Computational Systems Biology Group.
Marketing Strategy Specialist at Seven Corners Inc.
April 1, 2017 - October 1, 2017
Grew social media audiences from 100 to 10K+ followers per channel. Implemented SEO, SEM, and affiliate strategies delivering 250% ROI.
Vice President at WhiteHot Marketing
June 1, 2015 - April 1, 2017
Led digital marketing strategies resulting in significant client traffic growth. Delivered 1,000+ qualified leads and achieved top 3 search rankings for 80% of targeted keywords.
Sr. Manager, Business Development at USA Football
May 1, 2013 - June 1, 2015
Expanded Heads Up Football participation from 2,500 to 6,000 leagues. Increased blog views to 1.3M and tripled social media-driven traffic. Developed Salesforce CRM to support expansion, generating $500K+ in return business.
Vice President of Marketing at MS Companies
September 1, 2009 - May 1, 2013
Led marketing for rapid-growth manufacturing staffing company, scaling revenue from $4M to $50M in 3 years. Developed ERP system to support expansion from 120 to 1,200 employees.
Creative Director at Medical Informatics Engineering
January 1, 2005 - December 31, 2009
Creative Director overseeing branding and design for medical Informatics projects.
Business Analyst at Sundog Interactive
January 1, 2004 - December 31, 2005
Business Analyst focusing on marketing, web development, and design.

Education

Bachelor of Fine Arts at Indiana University – Bloomington, IN
January 11, 2030 - January 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Education