OhSo Social - Bar/Restaurant Menu POS (Print)

Design and layout of a bar restaurant menu for OhSo Socialm a busy beachfront bar and restaurant on Brighton’s metropolitan seafront. Serving a wide variety of dishes and drinks to a crowd of both families and younger, fashion-conscious professionals, they needed a design that felt fresh and modern, while still keeping a hand-crafted feel that set them apart from nearby cookie-cutter corporates.

Overview Video

Results

• Format: Tri-fold menu designed to a fixed on-table POS size
• Content density: 12+ distinct sections across food and drink
• Imagery: Bespoke cover photography plus supporting food imagery

Brief

Create a seasonal menu that feels unmistakably on-brand: modern and premium, but with a crafted character. The layout needed to handle a large amount of information in a constrained tri-fold format, while staying quick to scan at-table.

My role

Sole designer responsible for typography, layout system, styling, and final artwork.

Deliverables

• Tri-fold menu artwork (front and back)
• Consistent hierarchy for section headings, item names, descriptions and prices
• Promotional and contact panels integrated into the layout

Tools used

• Adobe Illustrator
• Adobe Photoshop
• Existing brand typeface: Raleway
• Bespoke Photography: Restaurants Brighton

Design approach

• Augmented the existing brand font (Raleway) with additional display faces to give headings more character and improve navigation
• Created hand-drawn, watercolour-style boxes, highlights and borders to visually separate sections and improve readability
• Used splattered blue watercolour accents to evoke the nearby surf and strengthen the Brighton seaside cue
• Built a repeatable layout system to make future seasonal menu updates straightforward