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I'm Dexter J. Adams, a lead web developer and digital experience strategist with 15+ years designing, building, and scaling CMS-driven platforms across enterprise, agency, and independent engagements. I have deep fluency in the WordPress ecosystem — custom Gutenberg block development, plugin architecture, REST API integrations, and performance-optimized theme systems — paired with a strong command of React and modern front-end architecture. I bring a design-systems mindset to every engagement: defining standards, establishing scalable patterns, and ensuring that what gets built is maintainable, extensible, and aligned with user needs and stakeholder goals. I enjoy guiding direct stakeholder engagement and translating complex organizational requirements into polished, high-performance digital solutions.…I'm Dexter J. Adams, a lead web developer and digital experience strategist with 15+ years designing, building, and scaling CMS-driven platforms across enterprise, agency, and independent engagements. I have deep fluency in the WordPress ecosystem — custom Gutenberg block development, plugin architecture, REST API integrations, and performance-optimized theme systems — paired with a strong command of React and modern front-end architecture. I bring a design-systems mindset to every engagement: defining standards, establishing scalable patterns, and ensuring that what gets built is maintainable, extensible, and aligned with user needs and stakeholder goals. I enjoy guiding direct stakeholder engagement and translating complex organizational requirements into polished, high-performance digital solutions.

Dexter J. Adams

Web Developer, Full Stack Developer, CMS Developer, +3

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I'm Dexter J. Adams, a lead web developer and digital experience strategist with 15+ years designing, building, and scaling CMS-driven platforms across enterprise, agency, and independent engagements. I have deep fluency in the WordPress ecosystem — custom Gutenberg block development, plugin architecture, REST API integrations, and performance-optimized theme systems — paired with a strong command of React and modern front-end architecture. I bring a design-systems mindset to every engagement: defining standards, establishing scalable patterns, and ensuring that what gets built is maintainable, extensible, and aligned with user needs and stakeholder goals. I enjoy guiding direct stakeholder engagement and translating complex organizational requirements into polished, high-performance digital solutions.…I'm Dexter J. Adams, a lead web developer and digital experience strategist with 15+ years designing, building, and scaling CMS-driven platforms across enterprise, agency, and independent engagements. I have deep fluency in the WordPress ecosystem — custom Gutenberg block development, plugin architecture, REST API integrations, and performance-optimized theme systems — paired with a strong command of React and modern front-end architecture. I bring a design-systems mindset to every engagement: defining standards, establishing scalable patterns, and ensuring that what gets built is maintainable, extensible, and aligned with user needs and stakeholder goals. I enjoy guiding direct stakeholder engagement and translating complex organizational requirements into polished, high-performance digital solutions.

Available to hire

I’m Dexter J. Adams, a lead web developer and digital experience strategist with 15+ years designing, building, and scaling CMS-driven platforms across enterprise, agency, and independent engagements. I have deep fluency in the WordPress ecosystem — custom Gutenberg block development, plugin architecture, REST API integrations, and performance-optimized theme systems — paired with a strong command of React and modern front-end architecture. I bring a design-systems mindset to every engagement: defining standards, establishing scalable patterns, and ensuring that what gets built is maintainable, extensible, and aligned with user needs and stakeholder goals. I enjoy guiding direct stakeholder engagement and translating complex organizational requirements into polished, high-performance digital solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Experience Manager at PwC

May 1, 2023 - May 1, 2024

Embedded within PwC's product marketing organization, co-owned the strategy, architecture, and execution of enterprise-grade microsites and campaign platforms built on React, Contentful, and Gatsby; defined component standards and CMS content models to support scalable, editor-friendly production across high-visibility initiatives. Led migration of core product microsites to Gatsby + Contentful infrastructure and guided cross-team alignment.

Full Stack Web Developer / Creative Lead at DepartmentC

December 1, 2022 - June 1, 2025

Served as technical and creative lead across a portfolio of WordPress-based digital projects, defining front-end standards, CMS content structures, and design system guidelines to ensure scalable, maintainable solutions aligned with client strategy.

Web Developer & Creative Designer at Wright Creative

September 1, 2021 - November 1, 2022

Led enterprise WordPress and React-based builds, introducing internal process standards to elevate code quality, collaboration, and delivery consistency across engagements.

Software Developer / Creative Designer at Labcorp

January 1, 2019 - December 31, 2021

Contributed front-end development, Drupal CMS engineering, and creative design to product teams, supporting the launch of a FDA-authorized COVID-19 at-home test and other high-stakes initiatives.

Senior Web Developer at Pace Communications

January 1, 2014 - December 31, 2019

Led enterprise WordPress builds for major brands, owning architecture, theme development, production deployment, and internal tooling to improve team-wide visibility and workflow integration.

Senior Designer / Full Stack Developer at Trone

January 1, 2013 - December 31, 2014

Delivered CMS-driven solutions and full-stack development across client engagements, serving as in-house WordPress/Magento expert and guiding platform strategy and best practices.

Principal at DAPD

December 1, 2009 - Present

Founded and led an independent digital practice delivering end-to-end web development, design, and CMS strategy for clients across industries over 15+ years. Built a proprietary library of WordPress systems and component architectures, establishing repeatable, scalable patterns for performance, editorial flexibility, and long-term maintainability. Operated as technical lead, creative director, and client strategist across a sustained multi-client portfolio.

Assistant Director of Graphic & Web Design at NC State Athletics

January 1, 2008 - December 31, 2013

Managed day-to-day web operations and creative output for the university's athletics digital presence, collaborating on major redesigns and leading creative production across sport-specific and ACC-level programs.

Web Developer at GoPack.com (NC State Athletics)

January 1, 2006 - December 31, 2008

Collaborated with CBS Interactive on major redesigns of the university's athletics web platform.