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I'm Dexter J. Adams, a lead web developer and digital experience strategist with 15+ years designing, building, and scaling CMS-driven platforms across enterprise, agency, and independent engagements. I have deep fluency in the WordPress ecosystem — custom Gutenberg block development, plugin architecture, REST API integrations, and performance-optimized theme systems — paired with a strong command of React and modern front-end architecture. I bring a design-systems mindset to every engagement: defining standards, establishing scalable patterns, and ensuring that what gets built is maintainable, extensible, and aligned with user needs and stakeholder goals. I enjoy guiding direct stakeholder engagement and translating complex organizational requirements into polished, high-performance digital solutions.…I'm Dexter J. Adams, a lead web developer and digital experience strategist with 15+ years designing, building, and scaling CMS-driven platforms across enterprise, agency, and independent engagements. I have deep fluency in the WordPress ecosystem — custom Gutenberg block development, plugin architecture, REST API integrations, and performance-optimized theme systems — paired with a strong command of React and modern front-end architecture. I bring a design-systems mindset to every engagement: defining standards, establishing scalable patterns, and ensuring that what gets built is maintainable, extensible, and aligned with user needs and stakeholder goals. I enjoy guiding direct stakeholder engagement and translating complex organizational requirements into polished, high-performance digital solutions.

Dexter J. Adams

PRO

Web Developer, Full Stack Developer, CMS Developer, +3

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I'm Dexter J. Adams, a lead web developer and digital experience strategist with 15+ years designing, building, and scaling CMS-driven platforms across enterprise, agency, and independent engagements. I have deep fluency in the WordPress ecosystem — custom Gutenberg block development, plugin architecture, REST API integrations, and performance-optimized theme systems — paired with a strong command of React and modern front-end architecture. I bring a design-systems mindset to every engagement: defining standards, establishing scalable patterns, and ensuring that what gets built is maintainable, extensible, and aligned with user needs and stakeholder goals. I enjoy guiding direct stakeholder engagement and translating complex organizational requirements into polished, high-performance digital solutions.…I'm Dexter J. Adams, a lead web developer and digital experience strategist with 15+ years designing, building, and scaling CMS-driven platforms across enterprise, agency, and independent engagements. I have deep fluency in the WordPress ecosystem — custom Gutenberg block development, plugin architecture, REST API integrations, and performance-optimized theme systems — paired with a strong command of React and modern front-end architecture. I bring a design-systems mindset to every engagement: defining standards, establishing scalable patterns, and ensuring that what gets built is maintainable, extensible, and aligned with user needs and stakeholder goals. I enjoy guiding direct stakeholder engagement and translating complex organizational requirements into polished, high-performance digital solutions.

Available to hire

United States

I’m Dexter J. Adams, a lead web developer and digital experience strategist with 15+ years designing, building, and scaling CMS-driven platforms across enterprise, agency, and independent engagements. I have deep fluency in the WordPress ecosystem — custom Gutenberg block development, plugin architecture, REST API integrations, and performance-optimized theme systems — paired with a strong command of React and modern front-end architecture. I bring a design-systems mindset to every engagement: defining standards, establishing scalable patterns, and ensuring that what gets built is maintainable, extensible, and aligned with user needs and stakeholder goals. I enjoy guiding direct stakeholder engagement and translating complex organizational requirements into polished, high-performance digital solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Principal at DAPD

December 1, 2009 - Present

Founded and led an independent digital practice delivering end-to-end web development, design, and CMS strategy for clients across industries over 15+ years. Built a proprietary library of WordPress systems and component architectures, establishing repeatable, scalable patterns for performance, editorial flexibility, and long-term maintainability. Operated as technical lead, creative director, and client strategist across a sustained multi-client portfolio.

Digital Experience Manager at PwC

May 1, 2023 - May 1, 2024

Embedded within PwC's product marketing organization, co-owned the strategy, architecture, and execution of enterprise-grade microsites and campaign platforms built on React, Contentful, and Gatsby; defined component standards and CMS content models to support scalable, editor-friendly production across high-visibility initiatives. Led migration of core product microsites to Gatsby + Contentful infrastructure and guided cross-team alignment.

Full Stack Web Developer / Creative Lead at DepartmentC

December 1, 2022 - June 1, 2025

Served as technical and creative lead across a portfolio of WordPress-based digital projects, defining front-end standards, CMS content structures, and design system guidelines to ensure scalable, maintainable solutions aligned with client strategy.

Web Developer & Creative Designer at Wright Creative

September 1, 2021 - November 1, 2022

Led enterprise WordPress and React-based builds, introducing internal process standards to elevate code quality, collaboration, and delivery consistency across engagements.

Software Developer / Creative Designer at Labcorp

January 1, 2019 - December 31, 2021

Contributed front-end development, Drupal CMS engineering, and creative design to product teams, supporting the launch of a FDA-authorized COVID-19 at-home test and other high-stakes initiatives.

Senior Designer / Full Stack Developer at Trone

January 1, 2013 - December 31, 2014

Delivered CMS-driven solutions and full-stack development across client engagements, serving as in-house WordPress/Magento expert and guiding platform strategy and best practices.

Senior Web Developer at Pace Communications

January 1, 2014 - December 31, 2019

Led enterprise WordPress builds for major brands, owning architecture, theme development, production deployment, and internal tooling to improve team-wide visibility and workflow integration.

Assistant Director of Graphic & Web Design at NC State Athletics

January 1, 2008 - December 31, 2013

Managed day-to-day web operations and creative output for the university's athletics digital presence, collaborating on major redesigns and leading creative production across sport-specific and ACC-level programs.

Web Developer at GoPack.com (NC State Athletics)

January 1, 2006 - December 31, 2008

Collaborated with CBS Interactive on major redesigns of the university's athletics web platform.