Dexter J. Adams
I'm Dexter J. Adams, a lead web developer and digital experience strategist with 15+ years designing, building, and scaling CMS-driven platforms across enterprise, agency, and independent engagements.
About
I’m Dexter J. Adams, a lead web developer and digital experience strategist with 15+ years designing, building, and scaling CMS-driven platforms across enterprise, agency, and independent engagements. I have deep fluency in the WordPress ecosystem — custom Gutenberg block development, plugin architecture, REST API integrations, and performance-optimized theme systems — paired with a strong command of React and modern front-end architecture. I bring a design-systems mindset to every engagement: defining standards, establishing scalable patterns, and ensuring that what gets built is maintainable, extensible, and aligned with user needs and stakeholder goals. I enjoy guiding direct stakeholder engagement and translating complex organizational requirements into polished, high-performance digital solutions.
- 20 years' experience
- Joined April 2026
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Healthcare
- Education
- Professional Services
- Media & Entertainment
Work experience· 9 roles
Embedded within PwC's product marketing organization, co-owned the strategy, architecture, and execution of enterprise-grade microsites and campaign platforms built on React, Contentful, and Gatsby; defined component standards and CMS content models to support scalable, editor-friendly production across high-visibility initiatives. Led migration of core product microsites to Gatsby + Contentful infrastructure and guided cross-team alignment.
Served as technical and creative lead across a portfolio of WordPress-based digital projects, defining front-end standards, CMS content structures, and design system guidelines to ensure scalable, maintainable solutions aligned with client strategy.
Led enterprise WordPress and React-based builds, introducing internal process standards to elevate code quality, collaboration, and delivery consistency across engagements.
Education
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