Empowering Brands with Engaging Narratives & Measurable Growth

As Co‑founder and Director at Binario Media Group, I partnered with clients across Caracas, Bogotá, Mexico City, and Panama to design and execute social content calendars and end‑to‑end digital marketing campaigns. By deploying targeted promotional tactics, we drove a 35% increase in social shares and a 38% lift in website traffic. I also led the production of multimedia news content—researching, writing, and editing for digital, print, radio, and TV—while coordinating interviews, field research, and focus groups. Serving clients like CNB 102.3FM, Editora El Nacional, Alcaldía de Sucre, Infosurhoy.com, and DirecTV’s Access Magazine, I helped amplify their voice, build trust, and boost visibility across Latin America.