Driving Social Engagement & Team Leadership

As Social Media Manager at Oruga Studio, I led a team of five specialists in both paid and organic campaigns, serving as the primary client liaison for strategy development, execution, and reporting. I devised and optimized Facebook, Twitter, and Instagram ad tactics—adding 14,100 fans to Tetra Pak Mexico’s page in just one month. Collaborating closely with business development, I contributed to RFP responses and pitches for brands including Tetra Pak Mexico, Tetra Pak Central America & Caribbean, La Vida Destination Wellness Program, Sharing Box Panamá, Ron Flor de Caña, Evolution Advance, Sitios Wao, and Pinturas Montana.