Hello, my name is Alexander and I am pleased to introduce myself. My objective is to utilize my extensive experience and depth in web development to work on high-profile, challenging, and exciting websites. I have 18+ years of experience as a Web Developer and have addressed a broad range of needs in this field. Throughout my career, I have worked on over 100 WordPress sites of various configurations and complexities, developed email templates for numerous platforms, and possess in-depth knowledge of many web technologies. I enjoy solving very challenging tasks creatively and simply, while adhering to proper coding standards and technologies.

Alexander Ratz

Hello, my name is Alexander and I am pleased to introduce myself. My objective is to utilize my extensive experience and depth in web development to work on high-profile, challenging, and exciting websites. I have 18+ years of experience as a Web Developer and have addressed a broad range of needs in this field. Throughout my career, I have worked on over 100 WordPress sites of various configurations and complexities, developed email templates for numerous platforms, and possess in-depth knowledge of many web technologies. I enjoy solving very challenging tasks creatively and simply, while adhering to proper coding standards and technologies.

Available to hire

Hello, my name is Alexander and I am pleased to introduce myself. My objective is to utilize my extensive experience and depth in web development to work on high-profile, challenging, and exciting websites. I have 18+ years of experience as a Web Developer and have addressed a broad range of needs in this field.

Throughout my career, I have worked on over 100 WordPress sites of various configurations and complexities, developed email templates for numerous platforms, and possess in-depth knowledge of many web technologies. I enjoy solving very challenging tasks creatively and simply, while adhering to proper coding standards and technologies.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Work Experience

Senior WordPress & Craft CMS Developer, Contract at Grant Thornton
April 1, 2025 - August 7, 2025
Lead developer on a website running WordPress. Helped transition the site to a standard Linux (Ubuntu) environment from Windows (IIS). Performed full website audits to identify priority security and performance improvements. Updated the site from PHP 7.4 to PHP 8.2 by identifying and fixing errors in custom plugins and theme. Set up an Azure repo to streamline development cycles and closely worked with Security and DevOps to ensure website security and operational efficiency. Developed and maintained custom WordPress themes and plugins using PHP, HTML, JavaScript, and CSS. Completed numerous training sessions on Craft CMS and performed custom updates to Craft CMS website. Responsible for ongoing support and maintenance.
Senior WordPress Developer, Contract at Southern Alberta Institute of Technology
May 1, 2024 - August 7, 2025
Performed full website audits to identify priority improvements and setbacks. Updated site from PHP 7.4 to PHP 8.3 by identifying and fixing custom plugin and theme errors. Helped transition the site from Windows (IIS) to more standard Linux (Red Hat) environment. Coordinated ongoing updates with marketing and editorial teams. Conducted knowledge transfer training for team members with limited WordPress experience. Updated WordPress core from 4.x to 6.x. Applied custom theme and plugin updates for improvements and bug fixing. Used PHP, HTML, JavaScript, and CSS.
Senior WordPress Web Developer, Contract at Manitoba Public Insurance
June 1, 2023 - August 7, 2025
Managed a network of sites running WordPress on WP Engine. Reviewed and maintained existing custom themes for potential code and security issues. Responsible for build pipeline in Azure DevOps. Provided feedback to an external agency involved in the WordPress project. Participated in project milestone discussions and next steps. Worked in development, staging, and production workflows. Utilized PHP, HTML, JavaScript, and CSS.
Senior WordPress Web Developer, Contract at GTA-Homes
February 1, 2023 - August 7, 2025
Converted existing Beaver Builder theme to use custom React Gutenberg blocks. Optimized website performance by addressing slow queries and MySQL database clogging. Reduced dependency on frameworks in favor of plain JavaScript code. Conducted ongoing advanced theme customizations to add functionality. Created custom plugins outside of theme functionality. Developed an advanced dashboard to manage the website. Worked with the site owner to identify SEO opportunities. Updated PHP from 7.3 to 8.3. Developed email templates in Salesforce platform.
Senior WordPress/WooCommerce Developer, Contract at Just Energy
December 1, 2022 - August 7, 2025
Helped manage a network of sites running WordPress and WooCommerce. Evaluated server load and performance to determine if server upgrades were necessary. Created custom plugins to enhance WooCommerce payment functionality. Researched, proposed, and implemented solutions based on business objectives and priorities. Identified and optimized problematic code affecting website performance. Debugged existing code issues via Linux SSH command line. Utilized HTML, SCSS, CSS, JavaScript, PHP, and MySQL. Worked in Git and Azure DevOps. Worked with servers running Linux (Ubuntu). Developed in local, development, staging, and production workflow.
Senior WordPress Web Developer, Full-Time at TELUS
June 1, 2022 - August 7, 2025
Managed and was responsible for development and updates of company's intranet portal (Habitat) running WordPress multisite, serving over 50,000 TELUS internal employees. Enhanced existing functions and features and developed new ones from scratch. Worked on HTML for internal email templates, communications, and TELUS Health. Created and customized WordPress plugins. Created new shortcodes for authors. Developed responsive theme updates. Used WordPress features such as Internationalization, plugin development, custom taxonomies, caching, admin UI customization, WP CLI, PHP Unit, and WordPress Unit Tests. Worked with Git and servers running Linux (Ubuntu). Served as lead developer for TELUS Stories and other projects. Worked with UX designers. Led email development project for Adobe Campaign – an enterprise-level solution for email marketing.
Senior WordPress Web Developer at CritterControl.ca
October 1, 2021 - August 7, 2025
Worked with a senior UX designer to plan designs and layout of website. Converted Zeplin mockups to custom WordPress themes. Customized WooCommerce to fit business model. Conducted cross-browser testing. Used plain JavaScript for efficiency. Minimized plugin usage for better performance and load times. Performed continuous testing and optimization via Google PageSpeed and other tools to ensure fast loading and interactivity. Utilized PHP, HTML, JavaScript, and CSS.
Senior WordPress/WooCommerce Web Developer at Callmor, California, USA
October 1, 2021 - August 7, 2025
Collaborated with senior UX designer on design and layout. Converted Zeplin mockups to custom WordPress themes. Customized WooCommerce for business needs. Performed cross-browser testing on modern browsers and phones. Used plain JavaScript to improve efficiency. Minimized plugin usage for better performance. Conducted continuous testing and optimization via Google PageSpeed and other tools to ensure fast load and interactivity. Utilized PHP, HTML, JavaScript, and CSS.
Senior WordPress/WooCommerce Developer at Foamite.com
November 1, 2021 - August 7, 2025
Built custom and responsive WordPress theme. Extensively incorporated and customized WooCommerce to allow customers to place orders with custom attribute dimensions. Created various customer groups with discount levels. Incorporated website optimization techniques. Provided ongoing support and enhancements. Customized WordPress dashboard to fit factory requirements. Incorporated AJAX. Developed email templates for all WooCommerce emails. Used PHP, HTML, JavaScript, and CSS.
Senior WordPress Developer at Government of Ontario (MCSS)
March 1, 2020 - August 7, 2025
Responsible for intranet site used by all related government internal and external agencies. Built custom and responsive WordPress themes. Developed advanced search mechanism to manage 50,000+ related documents and references. Performed security audits of website and plugins. Delivered new website functionality and enhancements such as crowdsourcing, forum creation, accessibility, and usability improvements. Incorporated website optimization techniques. Completed development or review of disaster recovery plans including off-site backup, restoration SLA, and continuity of operations. Provided ongoing support and enhancements. Audited unused pages and aging content. Customized WordPress dashboard to factory requirements. Incorporated AJAX. Used PHP, HTML, JavaScript, and CSS.
Senior WordPress & Front End/Responsive Developer at Mansfield
May 1, 2016 - August 7, 2025
Converted Adobe Illustrator files into 4 WordPress landing pages for high profile financial client. Modified and enhanced existing themes and plugins autonomously. Developed responsive designs for mobile, tablet, and desktop. Coordinated efforts with management and tech team. Collaborated with all stakeholders. Used WordPress, HTML5, CSS3, JavaScript, jQuery, AJAX, XML, and Twitter Bootstrap. Delivered on tight deadlines and remained on project until completion. Integrated Excel spreadsheet list codes into application with ability for client upload and customized landing pages accordingly.
Senior Web Developer at Procom
November 1, 2016 - August 7, 2025
Ongoing enhancements to a network of WordPress websites via built-in and custom plugins, theme development, hooks & filters, and database modifications. Managed cross-server communication and data exchange with job and candidate information. Set up scheduled jobs to execute transactional operations on predetermined schedules. Created keyword-specific landing pages to increase SEO relativity and offer shortcuts for visitors. Coordinated communications with internal and external projects, vendors, and service providers. Prepared periodic reports addressing usage and performance. Suggested important website improvements based on data and third-party tools like Google Analytics, heatmaps, surveys, and MOZ. Performed continuous updates to core WordPress versions and third-party WordPress, jQuery, and CSS plugins. Developed email templates in Mailchimp. Provided ongoing maintenance and proactive support to ensure stability. Educated internal users on website usage and offered technical knowl
Senior Front End Web Developer at Future Vault
March 1, 2016 - August 7, 2025
Used JavaScript as a medium to output information to the front end. Integrated front end solution with Java backend, aiding transition from PHP environment. Implemented solutions to challenging problems using HTML, CSS, object-oriented JavaScript and jQuery. Integrated Git repository. Collaborated with team efforts. Developed responsive designs and cross-browser integrations. Heavy usage of APIs due to Java nature and front-end separation. Incorporated PHP solutions. Worked with QA team to ensure code validity and debug issues. Used HTML5, JavaScript, CSS3, AJAX, jQuery, XML, and PHP.
Senior Web Developer at CIBC, contract with Bryan Mills Iradesso
February 1, 2014 - August 7, 2025
Lead developer for projects including Corporate Responsibility & Investor Relations. Responsible for web development of 2014 Corporate Responsibility and Annual Reports. Focused on performance and ability to deliver under tight deadlines and heavy workloads. Technologies used included JavaScript, Highcharts, AJAX, HTML5, CSS3, among others. Converted initial Photoshop design drafts to an existing and complete product.
Senior Web Developer at Bryan Mills Iradesso
March 1, 2014 - August 7, 2025
Customized WordPress themes and plugins to provide robust and flexible solutions. Suggested and implemented creative ideas to maximize development efforts and efficiency. Worked in a team environment to achieve project requirements for high-profile websites. Maintained ongoing communication with project managers to adhere to and exceed deadlines. Took over unfinished project, rebuilt it, and successfully delivered an iPad app within a quarter of the initial time. Technologies used included WordPress, PHP, HTML, JavaScript, CSS3, AJAX, Highcharts, XML APIs, and Telerik AppBuilder.
Senior WordPress Developer at Comfort Tour Travel
April 1, 2015 - August 7, 2025
Performed full website performance profiling and prioritized improvements to maintain high Google rankings for competitive travel-related keywords. Created new themes and plugins to accommodate growing business needs. Completely reviewed website architecture and improved development efficiencies. Developed email templates in Constant Contact. Designed responsive layouts for desktop, tablet, and mobile. Developed custom e-commerce solutions without existing plugins. Used HTML5, PHP, JavaScript, jQuery, AJAX, XML, APIs, and CSS3. Integrated with other ready-made external email marketing solutions. Offered solutions to challenging business needs. Worked with Gravity Forms plugin to extend contact form functionality across the site. Extended WordPress admin functionality. Set up and managed website on VPS server running cPanel.

Education

Bachelor of Arts (BA), Honours in Marketing at York University
January 11, 2030 - April 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Professional Services, Travel & Hospitality, Retail, Software & Internet, Financial Services, Education, Manufacturing