As Lead Designer for Iconic Impact Tutorials, an online UTME-focused tutorial brand in Nigeria (2022–2025). I led the development of a compelling visual identity centered on student success, academic excellence, and purpose-driven preparation. My role involved crafting a cohesive brand look that resonated with secondary school students aiming for university, translating their ambition into visuals that motivated and inspired.

I designed a complete visual suite using Canva, Adobe Photoshop, and Illustrator including logos, Instagram carousels, flyers, reels covers, and digital ads, all tailored to highlight the core mission: helping students score 300+ in UTME and gain admission into top universities. The color scheme, anchored in rich purple tones, symbolized royalty and transformation, capturing the essence of rising from limitation to legacy.

Across the campaign, I produced over 30 branded assets, increasing online visibility by 80% and driving consistent engagement from students across Nigeria. My use of clear visual hierarchy, emotive typography, and culturally-aware illustrations boosted student enrollment and positioned the brand as a trusted learning companion.
Working closely with the academic and media teams, I ensured that all visuals were curriculum-aligned and audience-specific. Leveraging Figma for prototypes and feedback sessions, I reduced turnaround time by 25% and optimized design clarity for both web and mobile formats.

This campaign helped over 500 students access quality resources, with testimonials citing the visuals as encouraging and relatable. My designs were also featured in academic newsletters and reshared by student communities, underscoring the brand’s growing influence in Nigeria’s education space.

As Lead Designer for Iconic Impact Tutorials, an online UTME-focused tutorial brand in Nigeria (2022–2025). I led the development of a compelling visual identity centered on student success, academic excellence, and purpose-driven preparation. My role involved crafting a cohesive brand look that resonated with secondary school students aiming for university, translating their ambition into visuals that motivated and inspired.

I designed a complete visual suite using Canva, Adobe Photoshop, and Illustrator including logos, Instagram carousels, flyers, reels covers, and digital ads, all tailored to highlight the core mission: helping students score 300+ in UTME and gain admission into top universities. The color scheme, anchored in rich purple tones, symbolized royalty and transformation, capturing the essence of rising from limitation to legacy.

Across the campaign, I produced over 30 branded assets, increasing online visibility by 80% and driving consistent engagement from students across Nigeria. My use of clear visual hierarchy, emotive typography, and culturally-aware illustrations boosted student enrollment and positioned the brand as a trusted learning companion.
Working closely with the academic and media teams, I ensured that all visuals were curriculum-aligned and audience-specific. Leveraging Figma for prototypes and feedback sessions, I reduced turnaround time by 25% and optimized design clarity for both web and mobile formats.

This campaign helped over 500 students access quality resources, with testimonials citing the visuals as encouraging and relatable. My designs were also featured in academic newsletters and reshared by student communities, underscoring the brand’s growing influence in Nigeria’s education space.

As Lead Designer for the “Bloom” women empowerment program at Glow Up a Girl in Nigeriahttps://www.twine.net/signin), I spearheaded the creation of a vibrant visual identity that embodied growth, resilience, and empowerment. Tasked with developing branding materials, I designed a logo, promotional flyers, and social media graphics using Canva, Adobe Photoshop, and Illustrator. The logo, featuring floral motifs and bold typography, captured the theme of blooming into one’s potential, resonating with the program’s mission to uplift women through education and mentorship

I crafted over 20 digital and print assets, including event posters and Instagram carousels, which increased program visibility by 30% and boosted event attendance by 25% across three community workshops. My illustrations incorporated culturally relevant elements, ensuring inclusivity and engagement with diverse audiences. Collaborating with the marketing team, I ensured all visuals maintained brand consistency while adapting designs for print and digital platforms. Additionally, I created motion graphics for a promotional video, enhancing online engagement by 15% on social media.

Using Figma for prototyping, I streamlined feedback loops, reducing design revisions by 20%. This project showcased my expertise in branding, typography, and illustration, while my proficiency in English, Yoruba, Spanish, and French facilitated effective communication with stakeholders. The “Bloom” campaign empowered over 200 women, and my designs were featured in local media, amplifying the program’s impact.