I am a results-driven Creative Director with over 10 years of experience leading multidisciplinary teams to deliver award-winning marketing campaigns. I excel at translating brand strategies into compelling visuals and driving measurable growth through innovative design and UX principles. Recognized for fostering team collaboration, improving operational efficiency, and achieving high client satisfaction in fast-paced environments. Throughout my career, I have developed integrated marketing campaigns for a wide range of clients, collaborated cross-functionally to brainstorm innovative concepts, and delivered high-impact design assets including landing pages, social media content, emails, packaging, illustrations, and animations tailored to client goals. I thrive on creating customer-centric strategies that increase audience engagement and brand awareness.

Tina Mastrull

I am a results-driven Creative Director with over 10 years of experience leading multidisciplinary teams to deliver award-winning marketing campaigns. I excel at translating brand strategies into compelling visuals and driving measurable growth through innovative design and UX principles. Recognized for fostering team collaboration, improving operational efficiency, and achieving high client satisfaction in fast-paced environments. Throughout my career, I have developed integrated marketing campaigns for a wide range of clients, collaborated cross-functionally to brainstorm innovative concepts, and delivered high-impact design assets including landing pages, social media content, emails, packaging, illustrations, and animations tailored to client goals. I thrive on creating customer-centric strategies that increase audience engagement and brand awareness.

Available to hire

I am a results-driven Creative Director with over 10 years of experience leading multidisciplinary teams to deliver award-winning marketing campaigns. I excel at translating brand strategies into compelling visuals and driving measurable growth through innovative design and UX principles. Recognized for fostering team collaboration, improving operational efficiency, and achieving high client satisfaction in fast-paced environments.

Throughout my career, I have developed integrated marketing campaigns for a wide range of clients, collaborated cross-functionally to brainstorm innovative concepts, and delivered high-impact design assets including landing pages, social media content, emails, packaging, illustrations, and animations tailored to client goals. I thrive on creating customer-centric strategies that increase audience engagement and brand awareness.

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Work Experience

Associate Creative Director at Group Two Advertising
September 1, 2024 - August 15, 2025
Implemented UX best practices across client websites, increasing user engagement and driving lead conversions. Collaborated with cross-functional teams to brainstorm and execute innovative concepts for diverse marketing channels. Conducted quality assurance reviews to ensure all creative outputs met brand standards and were error-free.
Senior Art Director at Group Two Advertising
February 1, 2022 - August 15, 2025
Directed creative processes for animations and video production, enhancing campaign storytelling and visual appeal. Mentored and reviewed the work of three junior designers, fostering skill development and maintaining consistency across projects.
Art Director at Group Two Advertising
April 1, 2019 - August 15, 2025
Delivered innovative creative solutions across multiple channels such as print, out-of-home (OOH), display ads, paid social media, email marketing, and websites. Developed diverse visual assets including animations, illustrations, videos, static and HTML designs, aligning with client brand guidelines and marketing strategies.
Freelance Designer & Creative Director at Self Employed / mastcreates.com
May 1, 2015 - Present
Collaborate with a diverse clientele including Honda, Master Lock, Sol, Shiny Smile Veneers, Lumivisage, Inis Nua Theatre Co., and WSKG Public Media (PBS/NPR) to create custom marketing and design solutions. Deliver high-impact design assets such as landing pages, social media content, email campaigns, packaging, illustrations, and animations tailored to client goals. Partner with marketing teams to develop visual storytelling strategies, driving increased audience engagement and brand awareness.
Graphic Designer and Marketing Coordinator at Philadelphia Theatre Company
April 1, 2018 - August 15, 2025
Crafted strategic visual concepts for educational, marketing, and fundraising campaigns, effectively communicating the company’s mission. Managed digital and print marketing efforts, ensuring consistent branding across all communication channels. Customized and maintained email campaigns and website content, enhancing user experience and facilitating seamless communication with patrons.
Creative Director at Group Two Advertising
July 1, 2025 - August 15, 2025
Hired, trained, and managed a successful creative team while overseeing an annual production pipeline of $1.5M. Led the development of integrated marketing campaigns for 70+ clients, ensuring alignment with brand strategies and audience objectives. Successfully managed and executed the agency's brand strategy and marketing goals. Oversaw the process of creative campaign development across multiple marketing/media channels to ensure alignment with brand objectives and target audiences. Used customer-centric strategy to produce effective project briefs and implement new creative product offerings. Directed team members in professional and personal development. Effectively presented creative to clients to drive satisfaction.

Education

Bachelor of Fine Arts in Illustration at Syracuse University
August 1, 2011 - May 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services