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I am a Graphic & Brand Designer with over 4 years of experience turning ideas into impactful campaigns. I love crafting visuals that not only look great but stay consistent and connect with people across digital, social, and retail platforms. My passion is creating work that speaks to a global audience, from integrated 360º campaigns to social-first content. Currently, I work independently and for Emma, The Sleep Company, leading creative projects that include global rebrands, digital campaigns, and performance marketing assets. I continually explore new technologies like generative AI tools to support rapid ideation and innovation in my designs. Collaboration and strategic visual storytelling are at the core of my creative process.…I am a Graphic & Brand Designer with over 4 years of experience turning ideas into impactful campaigns. I love crafting visuals that not only look great but stay consistent and connect with people across digital, social, and retail platforms. My passion is creating work that speaks to a global audience, from integrated 360º campaigns to social-first content. Currently, I work independently and for Emma, The Sleep Company, leading creative projects that include global rebrands, digital campaigns, and performance marketing assets. I continually explore new technologies like generative AI tools to support rapid ideation and innovation in my designs. Collaboration and strategic visual storytelling are at the core of my creative process.

Carolina Nogueira

Graphic Designer, Illustrator, Art Director, +2

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I am a Graphic & Brand Designer with over 4 years of experience turning ideas into impactful campaigns. I love crafting visuals that not only look great but stay consistent and connect with people across digital, social, and retail platforms. My passion is creating work that speaks to a global audience, from integrated 360º campaigns to social-first content. Currently, I work independently and for Emma, The Sleep Company, leading creative projects that include global rebrands, digital campaigns, and performance marketing assets. I continually explore new technologies like generative AI tools to support rapid ideation and innovation in my designs. Collaboration and strategic visual storytelling are at the core of my creative process.…I am a Graphic & Brand Designer with over 4 years of experience turning ideas into impactful campaigns. I love crafting visuals that not only look great but stay consistent and connect with people across digital, social, and retail platforms. My passion is creating work that speaks to a global audience, from integrated 360º campaigns to social-first content. Currently, I work independently and for Emma, The Sleep Company, leading creative projects that include global rebrands, digital campaigns, and performance marketing assets. I continually explore new technologies like generative AI tools to support rapid ideation and innovation in my designs. Collaboration and strategic visual storytelling are at the core of my creative process.

Available to hire

I am a Graphic & Brand Designer with over 4 years of experience turning ideas into impactful campaigns. I love crafting visuals that not only look great but stay consistent and connect with people across digital, social, and retail platforms. My passion is creating work that speaks to a global audience, from integrated 360º campaigns to social-first content.

Currently, I work independently and for Emma, The Sleep Company, leading creative projects that include global rebrands, digital campaigns, and performance marketing assets. I continually explore new technologies like generative AI tools to support rapid ideation and innovation in my designs. Collaboration and strategic visual storytelling are at the core of my creative process.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Work Experience

Freelance Graphic/Brand Designer and Illustrator

June 1, 2021 - Present

Freelance graphic and brand design services including custom illustrations, hand-lettering, and crafting compelling assets for a diverse clientele of personal and commercial brands.

Graphic Designer and Illustrator at Emma, The Sleep Company

June 1, 2021 - Present

Responsible for illustration system leadership by orchestrating the development of an integrated Illustration System within the Brand Communication Design System, enhancing visual consistency and streamlining creation processes while reducing external dependencies and costs. Spearheaded the rebrand project by establishing comprehensive brand rules and guidelines to amplify brand recognition, consistency, and trust. Led creative direction for global advertising campaigns on platforms including Meta, YouTube, TikTok, creating key visuals and leveraging AI-enabled tools to optimize localization and campaign effectiveness in 40+ markets. Executed paid Meta Ads and refined ads to increase campaign performance, conversion rates, CTR, and ROAS with strategic design enhancements. Pioneered A/B testing of creative assets using data analytics to improve engagement metrics and campaign outcomes. Collaborated cross-functionally with UX, Paid Social, and Product Communication teams to unify creativ

Intern Designer and Printer, PrintLab Department at IADE

January 1, 2021 - August 24, 2025

Gained hands-on experience in a dynamic design and print environment, focusing on print production and design techniques. Specialized in custom illustrations and hand-lettering demonstrating proficiency in screen printing and various analog print methods.

Independent Graphic/Brand Designer and Illustrator

June 1, 2021 - Present

Working independently since June 2021, creating branding, illustration, and design solutions for lifestyle and commercial clients. Leading design projects with a focus on visual storytelling, brand consistency, and innovative creative executions across digital and print.

Graphic Designer and Illustrator at Emma, The Sleep Company

June 1, 2021 - Present

From June 2021 to present, designed branding, digital campaigns, and marketing assets including social-first content for platforms such as Meta, YouTube, and TikTok. Led global rebranding efforts across 40+ markets boosting brand recognition and conversions. Produced motion graphics, video content, and performance marketing assets to improve engagement and ROI. Collaborated cross-functionally to align creative strategy with brand and product marketing goals.

Intern Designer and Printer, PrintLab Department at IADE

January 1, 2021 - August 24, 2025

Interned from 2020 to 2021 focusing on print production and design techniques. Specialized in custom illustrations and hand-lettering, gaining practical experience in screen printing and analog print methods.