Pang Jing Wen

Marketing Manager at Little Blossom Marketing

Lead and manage marketing campaigns for Singapore; Collaborate with retail partners and brands on events, activations, and promotions; Own content planning, creation, and scheduling across Instagram and TikTok; Work with influencers and engage our parent community to build brand love; Manage social media accounts (Facebook, Instagram) and email.

Senior Marketing Executive at Ksisters Pte Ltd

Managed over 20 brands under the K-beauty, fashion, and lifestyle category. Exceeded 100% of the sales target for key brands in the H2 period of 2024. Managed visual merchandising for the brand’s monthly promotions and new brand launches. Played a key role in setting up Ksisters’ first physical store. Planned and executed social media content for all brands. Analyzed social media performance metrics to enhance engagement. Involved in planning and execution of campaigns and collaborations with industry partners and Key Opinion Leaders (KOLs) and User Generated Content creators (UGC) to support brand’s promotions and new product launches. Spearheaded the planning and execution of offline community events independently, including Mummy’s Market Event 2024. Managed the backend operations for TikTok Live sessions and liaising with TikTok Live Creators. Managed consignment vendors, creation of visual merchandise, and tracked sales reports and purchase orders. Involved in all brand’

Marketing Executive at Ksisters Pte Ltd

Managed a total of 5 K-beauty and fashion brands and surpassed sales targets by over 100% for all brands. Involved in planning and execution of campaigns and collaborations with industry partners and Key Opinion Leaders (KOLs) to support brand’s promotions and new product launches. Led the planning and execution of Mummy’s Market Event 2023. Planned and executed social media content for all brands. Analyzed social media performance metrics to enhance engagement. Supported offline community events and pop-ups organized by Ksisters.

Video Editor/Videographer and Assistant Photographer (Internship) at Peishi

Played a vital role in filming and editing advertisement videos for Peishi's clients, YouTube and IGTV, maintaining a consistent and engaging social media presence for Peishi’s growing audience. Supported promotional campaigns for Spell, Peishi’s business venture, through photoshoots and meticulous post-editing. Assisted in photoshoots for Peishi's Instagram advertisements, handling camera setup, lighting, and audio to ensure professional-quality content.

R&E & S Content Producer (Internship) at RE&S

Spearheaded efforts to elevate the online presence of RE&S’s brands, including Ichiban Boshi, Ichiban Sushi, and Gokoku, by creating engaging social media content and videos for the 'Food for Life' platform. Successfully enhanced brand visibility across key platforms such as Facebook, Instagram, YouTube, Telegram, and TikTok, driving awareness and engagement through curated lifestyle content. Played a pivotal role in both the planning and execution of video content for 'Food for Life,' overseeing all stages from pre-production to post-production, ensuring high-quality deliverables.

Marketing Manager at Little Blossom

Lead and manage marketing campaigns for Singapore, collaborate with retail partners and brands on events, activations, and promotions; own content planning, creation, and scheduling across Instagram and TikTok; work with influencers and engage our parent community to build brand love; manage social media accounts (Facebook, Instagram) and email.

Senior Marketing Executive at Ksisters Pte Ltd

Managed over 20 brands across K-beauty, fashion, and lifestyle categories; exceeded 100% of sales targets in H2 2024; managed visual merchandising for monthly promotions and new brand launches; contributed to Ksisters’ first physical store launch; planned and executed social media content; analyzed metrics to boost engagement; collaborated with industry partners and KOLs/UGC for promotions and launches; led offline community events including Mummy’s Market Event 2024; managed TikTok Live backend; coordinated consignment vendors and visual merch; handled inventory forecasting.

Marketing Executive at Ksisters Pte Ltd

Managed 5 K-beauty and fashion brands; surpassed sales targets by over 100% for all brands; planned and executed campaigns with industry partners and KOLs to support launches; led Mummy’s Market Event 2023; produced social media content; analyzed performance metrics; supported offline events and pop-ups.

Marketing and Business Development Specialist (Full-Time) at 20 Eleven Private Limited

Conducted market research and presented insights to refine marketing strategies; compiled post-campaign reports; created engaging content for social media generating organic growth; managed promotions/editorials across social media and website; proactively engaged potential clients via email to promote advertising packages; led website design/layout improvements; produced monthly EDMs to subscribers.

Video Editor / Videographer (Internship) at Spell (Peishi's business venture)

Filmed and edited advertisement videos for clients (YouTube and IGTV); supported promotional campaigns with photoshoots and post-editing; assisted in photoshoots for Instagram advertisements (camera setup, lighting, audio).