I've spent over a decade learning and growing in digital marketing, recently earning a Master’s degree to formalize a passion I’ve nurtured through self-driven study, freelance projects, and certifications. Before transitioning into digital marketing, I built a career in the travel industry and journalism. That background shaped my ability to understand audiences, craft compelling narratives, and deliver customer-first experiences. I'm excited to apply for the Freelance Marketing Executive position at Twine, where I hope to contribute my strengths in SEO, content strategy, and digital communication to help drive results that matter. I'm an EU Citizen admitted to work full-time in Ireland, and I work remotely. During my Master’s, I worked on real-world projects using tools like Google Analytics, Search Console, HubSpot, and social media Ads. I learned how to research keywords, plan SEO content, and write for both users and search engines. I also built email campaigns with Doppler, mapped customer journeys, and tested what works through A/B testing. I tracked KPIs to measure results and guide decisions, such as traffic growth, bounce rate, CTR, open rates, and conversion goals. Thus, I adjusted and optimized strategies based on real data. I’m curious, adaptable, and ready to help your team grow.

Gabriel Dupén

I've spent over a decade learning and growing in digital marketing, recently earning a Master’s degree to formalize a passion I’ve nurtured through self-driven study, freelance projects, and certifications. Before transitioning into digital marketing, I built a career in the travel industry and journalism. That background shaped my ability to understand audiences, craft compelling narratives, and deliver customer-first experiences. I'm excited to apply for the Freelance Marketing Executive position at Twine, where I hope to contribute my strengths in SEO, content strategy, and digital communication to help drive results that matter. I'm an EU Citizen admitted to work full-time in Ireland, and I work remotely. During my Master’s, I worked on real-world projects using tools like Google Analytics, Search Console, HubSpot, and social media Ads. I learned how to research keywords, plan SEO content, and write for both users and search engines. I also built email campaigns with Doppler, mapped customer journeys, and tested what works through A/B testing. I tracked KPIs to measure results and guide decisions, such as traffic growth, bounce rate, CTR, open rates, and conversion goals. Thus, I adjusted and optimized strategies based on real data. I’m curious, adaptable, and ready to help your team grow.

Available to hire

I’ve spent over a decade learning and growing in digital marketing, recently earning a Master’s degree to formalize a passion I’ve nurtured through self-driven study, freelance projects, and certifications. Before transitioning into digital marketing, I built a career in the travel industry and journalism. That background shaped my ability to understand audiences, craft compelling narratives, and deliver customer-first experiences.

I’m excited to apply for the Freelance Marketing Executive position at Twine, where I hope to contribute my strengths in SEO, content strategy, and digital communication to help drive results that matter. I’m an EU Citizen admitted to work full-time in Ireland, and I work remotely. During my Master’s, I worked on real-world projects using tools like Google Analytics, Search Console, HubSpot, and social media Ads. I learned how to research keywords, plan SEO content, and write for both users and search engines. I also built email campaigns with Doppler, mapped customer journeys, and tested what works through A/B testing. I tracked KPIs to measure results and guide decisions, such as traffic growth, bounce rate, CTR, open rates, and conversion goals. Thus, I adjusted and optimized strategies based on real data. I’m curious, adaptable, and ready to help your team grow.

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Language

English
Fluent
Spanish; Castilian
Advanced
Portuguese
Advanced
Italian
Advanced

Work Experience

Digital Marketing Associate at Freelance Europe & Remote
January 1, 2018 - Present
Lead monthly content calendars aligned to brand strategy and audience insights; increase brand authority, driving a ~30% increase across blog, website, and social channels; oversee weekly content strategy and creation for Meta, LinkedIn, and X; utilize GA4 and Analytics tools to drive conversions and track audience behavior; research and subedit SEO-optimized stories, guides, and feature articles; create targeted newsletters with data-driven content via Doppler and Mailchimp; perform multi-channel digital campaigns to deliver measurable ROI and audience growth; craft stories across sports, travel, ecology, and marketing; integrate AI tools to boost performance and personalize content; thrive in remote, cross-time-zone teams delivering high-quality campaigns.
Digital Marketing Associate at Freelance Europe & Remote
January 1, 2018 - Present
Publish a monthly content calendar aligned to brand strategy and audience insights; Increase brand authority, driving a 30% increase across blog, website, and social channels; Lead weekly content strategy and creation for Meta, LinkedIn, X, optimizing audience reach; Leverage GA4, Analytics tools to lead conversions, track audience behavior, steer campaigns; Ideate, research, and subedit SEO-optimized stories, guides, and feature articles; Create targeted, personalized newsletters with data-driven content via Doppler and Mailchimp; Perform multi-channel digital campaigns to drive measurable ROI and audience expansion; Craft compelling stories across diverse topics, including sports, travel, ecology, marketing; Integrate AI platforms to boost performance, personalize content, deliver quantifiable results; Thrive in fully remote digital marketing, leading cross-time zone teams and delivering first-quality campaigns globally

Education

Master Degree in Digital Marketing at IEBS Tech School, Ireland
October 1, 2024 - October 1, 2025
Diploma in Increase Sites Traffic at Google News Initiative, Italy
October 1, 2020 - March 1, 2022
Studies in YouTube Brand Connect YouTube Partner Program at YouTube Brand Connect, Italy
April 1, 2020 - September 1, 2020
Diploma in Journalism and Media Studies at Dublin Business School, Dublin
September 1, 2018 - March 1, 2020
Diploma in WordPress at Coderhouse
July 1, 2016 - January 1, 2018
Diploma in Digital Marketing & Google Ads Strategy at Universidad de Buenos Aires
April 1, 2012 - June 1, 2015
BA Degree in Tourism at Universidad de Buenos Aires
March 1, 2004 - August 1, 2011
Master Degree in Digital Marketing at IEBS Tech School, Ireland
October 1, 2024 - October 1, 2025
Diploma in Increase Sites Traffic at Google News Initiative, Italy
October 1, 2020 - March 1, 2022
YouTube Brand Connect YouTube Partner Program at YouTube Brand Connect, Italy
April 1, 2020 - September 1, 2020
Diploma in Journalism and Media Studies at Dublin Business School, Dublin
September 1, 2018 - March 1, 2020
Diploma in WordPress at Coderhouse
July 1, 2016 - January 1, 2018
Diploma in Digital Marketing & Google Ads Strategy at Universidad de Buenos Aires
April 1, 2012 - June 1, 2015
BA Degree in Tourism at Universidad de Buenos Aires
March 1, 2004 - August 1, 2011

Qualifications

YouTube Brand Connect YouTube Partner Program
April 1, 2020 - September 1, 2020
Google News Initiative Diploma: Increase Site Traffic
October 1, 2020 - March 1, 2022
Master Degree in Digital Marketing
October 1, 2024 - October 1, 2025
Diploma in Journalism and Media Studies
September 1, 2018 - March 1, 2020
Diploma in WordPress
July 1, 2016 - January 1, 2018
Diploma in Digital Marketing & Google Ads Strategy
April 1, 2012 - June 1, 2015
BA Degree in Tourism
March 1, 2004 - August 1, 2011
Diploma in Increase Sites Traffic (Google News Initiative)
October 1, 2020 - March 1, 2022
YouTube Brand Connect YouTube Partner Program
April 1, 2020 - September 1, 2020
Diploma in WordPress (Coderhouse)
July 1, 2016 - January 1, 2018

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet, Education