Hello! I'm Brenda, currently working as a Digital Marketer with over 4 years of experience in logo design, brand identity, social media management, and infographic design. My passion lies in crafting appealing stories and creating visually compelling designs that resonate with audiences and drive engagement. Looking for more opportunities to further improve on my skills as a Graphic Designer!…

Brenda Aw Yen Ling

Hello! I'm Brenda, currently working as a Digital Marketer with over 4 years of experience in logo design, brand identity, social media management, and infographic design. My passion lies in crafting appealing stories and creating visually compelling designs that resonate with audiences and drive engagement. Looking for more opportunities to further improve on my skills as a Graphic Designer!…

Available to hire

Hello! I’m Brenda, currently working as a Digital Marketer with over 4 years of experience in logo design, brand identity, social media management, and infographic design. My passion lies in crafting appealing stories and creating visually compelling designs that resonate with audiences and drive engagement. Looking for more opportunities to further improve on my skills as a Graphic Designer!

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Language

English
Fluent
Chinese
Fluent
Japanese
Intermediate

Work Experience

Digital Marketing at Growthbeans
July 11, 2021 - Present
- Managed and executed multi-channel digital campaigns across social media, email, and search platforms to drive brand awareness and engagement. - Created, curated, and scheduled content (graphics, videos, blogs, and captions) tailored to each platform’s audience and algorithm. - Optimized website and social content with SEO best practices, improving search visibility and organic reach. - Increased follower growth and engagement rates by implementing trend-driven and data-backed content strategies. - Designed visual assets using Canva, Figma, and Procreate tools for social media posts, ads, and marketing collaterals. - Cold emailing to organisations using Mailchimp for events - Engaged online community by responding to messages, moderating comments, and fostering meaningful conversations with followers. - Brainstorm and brief visual and copy ideas with other team members of the marketing team. - Manage and update company brand websites to ensure all information is current and accurate.
Digital Marketing Trainee (Account Manager) at 1 Play Sports
June 30, 2021 - September 19, 2025
Coordinated and managed the team’s tasks and assignments to ensure goals were met on time. Nurtured team relationships, ensured clear communication and project delivery on track. Scheduled meetings. Documented projects, team meetings, and data. Researched related topics, current trends, and ideas for the audience (SEO). Social media copywriting and management of social media accounts (Facebook, YouTube).
Administrative Assistant at Manulife
June 30, 2019 - September 19, 2025
Assisted in handling documents and sorting out policies. Data entry.
Plant Records Officer at NParks, Singapore Botanic Gardens
February 28, 2017 - September 19, 2025
Recorded plant movement within the gardens. Assigned accession numbers for new plants. Data entry and printing of plant labels.

Education

Higher Diploma in Psychology at Management Development Institute of Singapore
January 1, 2020 - January 1, 2021
Diploma in Environmental Science (Specialised in Environmental Technology and Management) at Republic Polytechnic
January 1, 2012 - January 1, 2015
GCE 'O' Level at Paya Lebar Methodist Girls’ School (Secondary)
January 1, 2007 - January 1, 2011

Qualifications

Director’s Roll of Honor, RP School of Applied Science
January 1, 2015 - September 19, 2025

Industry Experience

Government, Media & Entertainment, Software & Internet, Professional Services, Education, Retail
    Event Uniform for the company

    Designed the company’s T-shirt to wear during events to represent the company’s brand according to the company’s brand guide.

    "Growth Collective SG" Logo Design

    Design a logo for the new collective organisation under the parent organisation ‘Growthbeans’.

    Logo Design Idea: This logo is created to represent the 7 organsations working together to support mental health with the last element begin the community, thus showing how these organisations and the community can come together to support the public’s mental wellness.