I am a technology leader with over 15 years of experience building scalable, cloud-native platforms and digital products across media, telecom, and startup environments. I lead engineering teams, define technical roadmaps, and deliver advertising and supplier-facing solutions that balance performance, reliability, and business impact. I am a strong communicator who collaborates cross-functionally with product, design, and data teams to ship high-quality features in fast-paced settings. I have hands-on expertise in cloud-native architectures (GCP, AWS, Firebase), advertising/monetization systems, and mentoring engineers to grow their skills and ownership.…

VASU KIREETI.K

I am a technology leader with over 15 years of experience building scalable, cloud-native platforms and digital products across media, telecom, and startup environments. I lead engineering teams, define technical roadmaps, and deliver advertising and supplier-facing solutions that balance performance, reliability, and business impact. I am a strong communicator who collaborates cross-functionally with product, design, and data teams to ship high-quality features in fast-paced settings. I have hands-on expertise in cloud-native architectures (GCP, AWS, Firebase), advertising/monetization systems, and mentoring engineers to grow their skills and ownership.…

Available to hire

I am a technology leader with over 15 years of experience building scalable, cloud-native platforms and digital products across media, telecom, and startup environments. I lead engineering teams, define technical roadmaps, and deliver advertising and supplier-facing solutions that balance performance, reliability, and business impact.

I am a strong communicator who collaborates cross-functionally with product, design, and data teams to ship high-quality features in fast-paced settings. I have hands-on expertise in cloud-native architectures (GCP, AWS, Firebase), advertising/monetization systems, and mentoring engineers to grow their skills and ownership.

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Skills

Experience Level

JavaScript
Expert
AWS
Expert
TypeScript
Expert
Node.js
Expert
HTML5
Expert
Jira
Expert
WordPress
Expert
Ruby on Rails
Expert
React Native
Expert
React JS
Expert
MySQL
Expert
Google Cloud
Expert
Figma
Expert
ElasticSearch
Expert
SEO
Expert
Bootstrap
Expert
Docker
Expert
CodeIgniter
Expert
Redis
Expert
C#
Expert
Adobe XD
Expert
Adobe Photoshop
Expert
Kubernetes
Expert
Microsoft SQL
Expert
PHP
Expert
See more

Language

English
Fluent

Work Experience

Sr. Web Developer at Rogers Digital Media
February 1, 2017 - Present
Acted as a technical lead across multiple digital platforms (Music, Radio, Sports, Telecom), ensuring scalable and performant delivery. Directed design and development of the DTC portal, Admin Tool, and advertising middleware, enabling Rogers to expand its supplier advertising and customer engagement strategies. Delivered 40+ Alexa voice skills for Rogers’ news and music stations, extending brand reach and digital engagement. Integrated customer identity management (Janrain) across NHL Live, SNNow, and City TV+, simplifying signups and improving retention. Partnered closely with product and design teams to shape roadmaps, align with business KPIs, and deliver robust features through Agile sprints. Provided mentorship, conducted code reviews, and introduced best practices in accessibility, testing, and CI/CD pipelines.
Sr. Web Developer at Postmedia Network Inc
February 1, 2017 - September 22, 2025
Helped drive Postmedia’s digital transformation with a focus on advertising technology and SEO - optimized publishing platforms. Designed and implemented DFP and Native Ads integrations, ensuring high accuracy, responsive delivery, and monetization performance. Built and optimized driving.ca, achieving load times under 2 seconds and meeting WCAG 2.0 AA accessibility compliance. Designed ElasticSearch-based indexing and search systems hosted on AWS for fast content delivery. Collaborated with cross-functional teams, provided peer mentorship, and influenced roadmap decisions in Agile sprint cycles.
Lead Solution Architect at Hivingo
December 1, 2024 - September 22, 2025
Founded and led the end-to-end development of Hivingo, a marketplace and delivery platform connecting shop owners, customers, and freelance drivers. Designed a supplier advertising-style platform with dashboards, flash sales, dynamic coupons, and business analytics. Architected a React Native driver app with live location tracking, Firebase Auth, push notifications, and GeoFire-powered routing. Implemented serverless backend using Firebase Realtime DB, Firestore, and Cloud Functions, ensuring scalability and cost efficiency. Delivered a platform where suppliers had full control over campaigns, budgets, and performance tracking, mirroring principles of a retail media network.
Intermediate Software Developer at Achievers Inc
November 1, 2012 - September 22, 2025
Built features for a fast-growing recognition platform, improving user engagement and streamlining reward redemption. Optimized MySQL queries across a million+ user database, improving system responsiveness. Enhanced front-end usability with modern JavaScript features and collaborated with QA to improve reliability.
Web Developer at H2 Central
August 1, 2012 - September 22, 2025
Developed enterprise-grade solutions for clients and internal tools using CodeIgniter, WordPress, and .NET. Built a three-tier CMS integrated with SharePoint. Delivered multiple hybrid mobile applications using PhoneGap and jQuery Mobile. Supported ad campaigns and SEO initiatives, ensuring digital marketing effectiveness.
Sr. Web Developer at Rogers Digital Media
February 1, 2017 - Present
Acted as a technical lead across multiple digital platforms (Music, Radio, Sports, Telecom), ensuring scalable and performant delivery. Directed design and development of the DTC portal, Admin Tool, and advertising middleware, enabling Rogers to expand its supplier advertising and customer engagement strategies. Delivered 40+ Alexa voice skills for Rogers’ news and music stations, extending brand reach and digital engagement. Integrated customer identity management (Janrain) across NHL Live, SNNow, and City TV+, simplifying signups and improving retention. Partnered closely with product and design teams to shape roadmaps, align with business KPIs, and deliver robust features through Agile sprints. Provided mentorship, conducted code reviews, and introduced best practices in accessibility, testing, and CI/CD pipelines.
Sr. Web Developer at Postmedia Network Inc
February 28, 2017 - September 22, 2025
Helped drive Postmedia’s digital transformation with a focus on advertising technology and SEO - optimized publishing platforms. Designed and implemented DFP and Native Ads integrations, ensuring high accuracy, responsive delivery, and monetization performance. Built driving.ca, achieving load times under 2 seconds and meeting WCAG 2.0 AA accessibility compliance. Designed ElasticSearch - based indexing and search systems hosted on AWS for fast content delivery. Collaborated with cross - functional teams, provided peer mentorship, and influenced roadmap decisions in Agile sprint cycles.
Lead Solution Architect at Hivingo
December 1, 2024 - September 22, 2025
Founded and led the end - to - end development of Hivingo , a marketplace and delivery platform connecting shop owners, customers, and freelance drivers. Designed a supplier advertising - style platform with dashboards, flash sales, dynamic coupons, and business analytics. Architected a React Native driver app with live location tracking, Firebase Auth, push notifications, and GeoFire - powered routing. Implemented serverless backend using Firebase Realtime DB, Firestore, and Cloud Functions, ensuring scalability and cost efficiency. Delivered a platform where suppliers had full control over campaigns, budgets, and performance tracking , mirroring principles of a retail media network.
Intermediate Software Developer at Achievers Inc
November 30, 2012 - September 22, 2025
Built features for a fast - growing recognition platform, improving user engagement and streamlining reward redemption. Optimized MySQL queries across a million+ user database, improving system responsiveness. Enhanced front - end usability with modern JavaScript features and collaborated with QA to improve reliability.
Web Developer at H2 Central
August 31, 2012 - September 22, 2025
Developed enterprise - grade solutions for clients and internal tools using CodeIgniter, WordPress, and .NET. Built a three - tier CMS integrated with SharePoint. Delivered multiple hybrid mobile applications using PhoneGap and jQuery Mobile. Supported ad campaigns and SEO initiatives, ensuring digital marketing effectiveness.
Sr. Web Developer at Rogers Digital Media
February 1, 2017 - Present
Acted as a technical lead across multiple digital platforms (Music, Radio, Sports, Telecom), ensuring scalable and performant delivery. Directed design and development of the DTC portal, Admin Tool, and advertising middleware, enabling Rogers to expand its supplier advertising and customer engagement strategies. Delivered 40+ Alexa voice skills for Rogers’ news and music stations, extending brand reach and digital engagement. Integrated customer identity management (Janrain) across NHL Live, SNNow, and City TV+, simplifying signups and improving retention. Partnered with product and design teams to shape roadmaps, align with business KPIs, and deliver robust features through Agile sprints. Provided mentorship, conducted code reviews, and introduced best practices in accessibility, testing, and CI/CD pipelines.
Sr. Web Developer at Postmedia Network Inc
February 1, 2017 - September 22, 2025
Helped drive Postmedia’s digital transformation with a focus on advertising technology and SEO-optimized publishing platforms. Designed and implemented DFP and Native Ads integrations, ensuring high accuracy, responsive delivery, and monetization performance. Built and optimized driving.ca, achieving load times under 2 seconds and meeting WCAG 2.0 AA accessibility compliance. Designed ElasticSearch-based indexing and search systems hosted on AWS for fast content delivery. Collaborated with cross-functional teams, provided peer mentorship, and influenced roadmap decisions in Agile sprint cycles.
Lead Solution Architect at Hivingo
December 1, 2024 - September 22, 2025
Founded and led the end-to-end development of Hivingo, a marketplace and delivery platform connecting shop owners, customers, and freelance drivers. Designed a supplier advertising-style platform with dashboards, flash sales, dynamic coupons, and business analytics. Architected a React Native driver app with live location tracking, Firebase Auth, push notifications, and GeoFire-powered routing. Implemented serverless backend using Firebase Realtime DB, Firestore, and Cloud Functions, ensuring scalability and cost efficiency. Delivered a platform where suppliers had full control over campaigns, budgets, and performance tracking, mirroring principles of a retail media network.
Intermediate Software Developer at Achievers Inc
November 1, 2012 - September 22, 2025
Built features for a fast-growing recognition platform, improving user engagement and streamlining reward redemption. Optimized MySQL queries across a million+ user database, improving system responsiveness. Enhanced front-end usability with modern JavaScript features and collaborated with QA to improve reliability.
Web Developer at H2 Central
August 1, 2012 - September 22, 2025
Developed enterprise-grade solutions for clients and internal tools using CodeIgniter, WordPress, and .NET. Built a three-tier CMS integrated with SharePoint. Delivered multiple hybrid mobile applications using PhoneGap and jQuery Mobile. Supported ad campaigns and SEO initiatives, ensuring digital marketing effectiveness.

Education

Post Graduate Diploma – Enterprise Software Development at Humber Institute of Technology, Toronto, Canada
January 11, 2030 - September 22, 2025
B.Sc. (Honors) – Computer Science at Birla Institute of Technology & Science, Pilani, India
January 11, 2030 - September 22, 2025
Post Graduate Diploma – Enterprise Software Development at Humber Institute of Technology, Toronto, Canada
January 11, 2030 - September 22, 2025
B.Sc. (Honors) – Computer Science at Birla Institute of Technology & Science, Pilani, India
January 11, 2030 - September 22, 2025
Post Graduate Diploma – Enterprise Software Development at Humber Institute of Technology, Toronto, Canada
January 11, 2030 - September 22, 2025
B.Sc. (Honors) – Computer Science at Birla Institute of Technology & Science, Pilani, India
January 11, 2030 - September 22, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Telecommunications, Software & Internet, Professional Services, Other

Skills

Experience Level

JavaScript
Expert
AWS
Expert
TypeScript
Expert
Node.js
Expert
HTML5
Expert
Jira
Expert
WordPress
Expert
Ruby on Rails
Expert
React Native
Expert
React JS
Expert
MySQL
Expert
Google Cloud
Expert
Figma
Expert
ElasticSearch
Expert
SEO
Expert
Bootstrap
Expert
Docker
Expert
CodeIgniter
Expert
Redis
Expert
C#
Expert
Adobe XD
Expert
Adobe Photoshop
Expert
Kubernetes
Expert
Microsoft SQL
Expert
PHP
Expert
See more