I am a UI/UX designer with 8+ years of experience collaborating with designers, researchers, product teams, and stakeholders to solve client problems—translating product strategy into intuitive, user-centered designs for web and mobile applications. I design reusable UI patterns, wireframes, user journeys, site maps, flows, and high-fidelity visuals for web and mobile. I partner with leadership to evolve strategy, propose and participate in user testing to validate designs, and translate business problems into elegant digital solutions. I also bring experience in e-commerce contexts and a strong foundation in accessible, responsive design, with proficiency in Figma and cross-functional Agile collaboration.

Ammara Arsalan

I am a UI/UX designer with 8+ years of experience collaborating with designers, researchers, product teams, and stakeholders to solve client problems—translating product strategy into intuitive, user-centered designs for web and mobile applications. I design reusable UI patterns, wireframes, user journeys, site maps, flows, and high-fidelity visuals for web and mobile. I partner with leadership to evolve strategy, propose and participate in user testing to validate designs, and translate business problems into elegant digital solutions. I also bring experience in e-commerce contexts and a strong foundation in accessible, responsive design, with proficiency in Figma and cross-functional Agile collaboration.

Available to hire

I am a UI/UX designer with 8+ years of experience collaborating with designers, researchers, product teams, and stakeholders to solve client problems—translating product strategy into intuitive, user-centered designs for web and mobile applications.

I design reusable UI patterns, wireframes, user journeys, site maps, flows, and high-fidelity visuals for web and mobile. I partner with leadership to evolve strategy, propose and participate in user testing to validate designs, and translate business problems into elegant digital solutions. I also bring experience in e-commerce contexts and a strong foundation in accessible, responsive design, with proficiency in Figma and cross-functional Agile collaboration.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Urdu
Fluent

Work Experience

Senior UI & Full-Stack Engineer (React + PHP) at Webnet Pvt Ltd
January 1, 2018 - November 14, 2025
Led React.js + PHP (Laravel/WordPress) development for customer-facing financial dashboards; built responsive, real-time UIs using React Hooks, Redux, and RTK Query; integrated WordPress as headless CMS with React frontend; improved page load performance by 40% using code splitting, lazy loading, and CDN; developed reusable React component library (buttons, forms, modals) used across 5+ client projects; collaborated with UX and backend teams in Agile sprints; mentored 3 junior React developers.
Frontend & PHP Developer at Symits Technologies
December 1, 2017 - December 1, 2017
Built customer-facing SPAs using React.js + PHP (Laravel) for e-commerce and SaaS platforms; designed responsive layouts with HTML5, CSS3, and Bootstrap achieving 100% mobile compatibility; developed PHP backend APIs for user authentication, product catalogs, and dynamic content; migrated legacy jQuery apps to React + PHP stack improving maintainability and performance; implemented unit & E2E testing with Jest and Cypress — 85%+ coverage.
Senior UI Developer & Designer at Webnet Pvt Ltd
January 1, 2018 - December 1, 2024
Headed front-end architecture for enterprise SaaS platforms using Angular 14+ and React, serving 100K+ users. Designed and maintained an enterprise design system with 200+ reusable components, reducing UI development time by 40%. Led migration from AngularJS to Angular 16, improving bundle size by 60% and load time by 35%. Implemented lazy loading, code-splitting, and CDN strategies, consistently achieving 95+ Lighthouse scores. Integrated GraphQL (Apollo) and REST APIs with real-time updates using WebSocket and Server-Sent Events. Mentored 5+ junior developers, conducted bi-weekly code reviews, and enforced ESLint/Prettier standards. Collaborated with UX designers in Figma to deliver pixel-perfect, responsive, and accessible interfaces.
Frontend Developer at Symits Technologies
June 1, 2015 - December 1, 2017
Built responsive SPAs using AngularJS, Vue.js, and vanilla JavaScript. Improved user retention by 30% through intuitive mobile-first UI/UX enhancements. Migrated legacy jQuery apps to modern frameworks, significantly reducing technical debt. Implemented unit and E2E testing with Jest and Cypress (85%+ coverage) and optimized builds with Webpack 4.
Frontend Developer at Webnet Pvt Ltd, Pakistan (Remote)
January 1, 2018 - December 1, 2024
Led frontend development for multiple production applications serving thousands of users using React and JavaScript. Created reusable components and design patterns to speed up feature delivery. Improved Lighthouse performance scores and load times through optimization techniques. Mentored junior developers on React best practices and code review processes. Collaborated with backend developers to integrate REST APIs and display dynamic content. Participated in daily standups and sprint planning in agile development process.
Junior Frontend Developer at Symits Technologies, Pakistan
June 1, 2015 - December 1, 2017
Developed responsive websites using Bootstrap and jQuery. Learned AngularJS and Vue.js to build single-page applications. Worked closely with senior developers to implement new features and fix issues. Tested websites across different browsers and devices to ensure compatibility. Participated in code reviews and learned best practices for clean, maintainable code.
Frontend Developer at Webnet Pvt Ltd
January 1, 2018 - December 31, 2024
Independently handled 90% of the coding for multiple production-scale web applications, leading development using React.js, TypeScript, and Next.js to deliver robust and scalable React-based solutions serving thousands of users. Built and maintained a library of reusable React components and custom hooks to ensure consistency and rapid feature delivery across React projects. Implemented advanced state management in React applications using Context API, Redux, and modern React hooks. Translated complex Figma designs into pixel-perfect, responsive UIs, coding over 90% of frontend logic with focus on performance and accessibility.
Senior Frontend Developer at Symits Technologies
June 1, 2015 - December 31, 2017
Developed responsive websites using Bootstrap and jQuery; Learned AngularJS and Vue.js to build single-page applications. Worked with senior developers to implement new features, fix issues, and participated in code reviews to promote clean, maintainable code. Tested websites across different browsers and devices to ensure compatibility.
Junior Frontend Developer at Symits Technologies
June 1, 2015 - December 1, 2017
Developed responsive websites using Bootstrap and jQuery; learned AngularJS and Vue.js to build single-page applications. Worked closely with senior developers to implement new features and fix issues, gaining exposure to the full software development lifecycle and cross-functional collaboration.

Education

Bachelor of Engineering in Computer Systems at Usman Institute of Technology (UIT), Karachi, Pakistan (affiliated with Hamdard University)
January 11, 2030 - May 1, 2005
Bachelor of Engineering in Computer Systems at Usman Institute of Technology (UIST), Karachi, Pakistan (Affiliate with Hamdard University)
January 11, 2030 - May 1, 2005
Bachelor of Engineering in Computer Systems at Usman Institute of Technology (UIT) – Karachi, Pakistan
January 11, 2030 - December 30, 2025
Bachelor of Engineering at Usman Institute of Technology
January 1, 2000 - January 1, 2005
Bachelor of Engineering in Computer Systems at Usman Institute of Technology, Pakistan
January 1, 2000 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment