Mary Kris B. Bartolaba Z
Available to hire
Hi there, I’m Mary Kris B. Bartolaba Z, a virtual assistant with nearly five years of experience supporting international clients. I specialize in influencer marketing, shop management, and digital marketing to drive efficient, results-driven support that helps brands grow online. I’m passionate about collaborating with teams to optimize campaigns, streamline operations, and boost brand visibility.
Based in General Santos City, Philippines, I work remotely with US and New Zealand–based teams. I excel at coordinating campaigns, researching social media trends, and maintaining smooth operations—from CRM automation and email marketing to landing pages and SEO. I’m always eager to contribute to brand growth through creative, data-driven solutions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Influencer Marketing Specialist at US Company with New Zealand Sister Company
January 1, 2024 - September 30, 2025Managed influencer outreach across TikTok and Instagram for client brands in food and beauty; identified high-quality compatible influencers; oversaw shipping logistics and quality assessments of shopable video reviews to ensure brand consistency; compiled and delivered weekly campaign performance reports; managed influencer communications, sample requests, fulfillment tracking, and content creation; researched social media trends; set up Meta Ads and TikTok boosting; contributed to digital marketing and website management; leveraged CRM and marketing automation to support operations.
Influencer Marketing and Business Development Specialist at RealWay Food Depot US
January 1, 2022 - December 31, 2022Conducted research to identify high-quality and compatible influencers on TikTok and Instagram for collaborations across food, fashion, and luggage sectors; managed communications with influencers, coordinated sample requests and content creation; oversaw shipping logistics and quality assessments of video reviews; compiled weekly campaign performance and ROI reports; led influencer engagement and collaboration efforts.
Senior Accounts Specialist at The Writers Block PH
June 1, 2020 - January 31, 2022Developed and implemented comprehensive social media strategies, lead content creation, and managed thriving online communities; managed Etsy and website presence; edited engaging YouTube content and created short-form videos for Facebook, TikTok, and Instagram; conducted SEO optimization, targeted email campaigns, and deep social media analytics; handled admin tasks, influencer collaborations, and WordPress website maintenance; built local SEO citations and optimized Google Business Profiles; conducted data research, managed email outreach campaigns, and generated leads.
Digital Marketing & Social Media Manager at Australian Agency
January 1, 2024 - November 1, 2025Website Management / Optimization; Social Media Management; Email Management; Digital Marketing Strategy; Google & Meta Reports Generation; CRM Tools Utilization; Graphics Creation; Administrative Support to CEO.
Social Media & Digital Marketing Assistant at US Company & New Zealand Company
January 1, 2023 - December 1, 2024Created content and managed social media accounts for New Zealand, USA, and Southeast Asia; Shopify and TikTok Shop management; 3PL logistics management; influencer marketing and management; created social media graphics; website management and maintenance on Shopify; information research and admin tasks; created social media strategies and lead content creation; edited YouTube videos and short-form content (reels) for Facebook, TikTok, and Instagram; maintained an active blog; boosted digital marketing initiatives and produced analytics reports.
Social Media & Digital Marketing Assistant
June 1, 2023 - December 1, 2025Created social media strategies, managed online communities, and led content creation to drive engagement. Produced engaging YouTube videos and short-form content (Facebook, TikTok, Instagram Reels). Supported digital marketing initiatives and prepared social media analytics reports. Optimized WordPress and HubSpot websites, enhancing user experience and functionality. Ran digital ad campaigns (Facebook & Google Ads); executed SEO strategies, resolved website errors, and improved search rankings. Managed email marketing campaigns and designed high-converting landing pages. Grew social media presence and performed CRM tasks on Go High Level.
Influencer Marketing and Business Development Specialist at RealWay Food Depot
January 1, 2023 - January 1, 2024Identified and collaborated with TikTok and Instagram influencers to promote client brands across food, fashion, and luggage industries. Built and maintained relationships with influencers, ensuring alignment with brand values and messaging. Handled communications, logistics, and content quality assurance for influencer campaigns to achieve high-quality, brand-consistent output. Conducted detailed research to source influencers whose audience aligned with target demographics and campaign objectives. Negotiated influencer contracts, ensuring cost-effective partnerships while maximizing campaign value and ROI. Delivered weekly performance reports on campaign success, tracking engagement, conversions, and ROI. Streamlined influencer onboarding processes, reducing turnaround time and enhancing collaboration efficiency. Created campaign briefs and guidelines, providing influencers with clear directions to ensure content delivery. Monitored trends in influencer marketing to adapt strategies
Digital Marketing Specialist at The Writers Block PH
March 1, 2020 - January 1, 2023Developed and executed social media strategies across platforms to drive audience growth and engagement. Created diverse content, including graphics, Reels, blog posts, and visuals tailored to brand identity. Edited and uploaded YouTube videos, optimizing titles, descriptions, and tags for discoverability and engagement. Managed Etsy and WordPress websites, focusing on SEO optimization and boosting local visibility through citations and directory listings. Maintained and optimized Google Business Profiles to enhance search engine rankings and increase traffic. Conducted outreach campaigns, building relationships with influencers and content creators to amplify brand presence. Designed and edited graphics using Canva to elevate brand storytelling and visual appeal. Used analytics tools such as Google Analytics and social media insights to track performance and generate actionable reports for strategy improvements. Monitored trends in social media and digital marketing to implement innov
Data Analyst / Encoder at Wilcon Depot
June 1, 2019 - June 1, 2020Streamlined office processes, ensured accurate record-keeping, and provided customer service.
Social Media & Digital Marketing Assistant at Remote (AU, NZ & US)
June 1, 2023 - December 1, 2025Created social media strategies, managed online communities, and led content creation to drive engagement. Produced engaging YouTube videos and short-form content (Facebook, TikTok, Instagram Reels). Supported digital marketing initiatives and prepared social media analytics reports. Optimized WordPress and HubSpot websites, enhancing user experience and functionality. Ran digital ad campaigns (Facebook & Google Ads), analyzing and reporting performance. Executed SEO strategies, resolved website errors, and improved search rankings. Managed email marketing campaigns and designed high-converting landing pages. Grew social media presence and performed CRM tasks on Go High Level.
Influencer Marketing Specialist & Shopping Platform Assistant at US Company with New Zealand Sister Company
January 1, 2024 - September 1, 2025Identify high-quality and compatible influencers on TikTok and Instagram for collaboration with client brands in food and beauty. Oversee shipping logistics and perform quality assessments of shopable video views to ensure brand consistency. Compile and deliver weekly campaign performance reports. Manage communications with influencers, coordinating sample requests, fulfillment tracking, and content creation. Research social media trends and support Meta Ads and TikTok Boosting for digital marketing and website management.
Influencer Marketing Management at Australian Agency
January 1, 2023 - December 1, 2024Remote role focusing on influencer marketing management, 3PL logistics, Shopify & TikTok Shop management, and website management/maintenance. Identify high-quality influencers for collaboration with client brands, ensuring alignment with brand goals and campaigns. Oversee logistics, content coordination, and performance reporting.
Website Management Specialist at Australian Agency
January 1, 2023 - December 31, 2024Managed WordPress-based websites and HubSpot integrations; developed and executed digital marketing strategies including paid campaigns on Facebook and Google Ads; analyzed Google Analytics data to improve performance; implemented SEO strategies (backlinks, fixing SEMrush errors); created and managed automated email campaigns; designed landing pages for lead generation and funnel building; maintained social media presence and CRM/marketing automation.
Senior Accounts Specialist at The Writer's Block Ph
June 1, 2020 - January 31, 2022Developed and implemented comprehensive social media strategies, created content, and managed thriving online communities; handled Etsy and website management; edited YouTube videos and produced short-form content for Facebook, TikTok, and Instagram; boosted digital marketing efforts with SEO, targeted email campaigns, and analytics; managed administrative tasks, influencer collaborations, and WordPress site maintenance; built local SEO citations and optimized Google Business Profile listings; conducted data research to generate leads.
Education
Bachelor of Science in Information Technology at STI College GenSan
January 11, 2030 - January 1, 2019Bachelor of Science in Information Technology at STI College GenSan
January 11, 2030 - January 1, 2019Bachelor of Science in Information Technology at STI College GenSan
January 11, 2030 - December 14, 2025Bachelor of Science in Information Technology at STI College GenSan
January 11, 2030 - January 1, 2019Bachelor of Science in Information Technology at STI College GenSan
January 11, 2030 - January 1, 2019Bachelor of Science in Information Technology at STI College GenSan
January 11, 2030 - January 1, 2019Qualifications
Civil Service Commission Certification (Professional Level)
January 11, 2030 - December 3, 2025SEO Certification
January 11, 2030 - December 3, 2025CAPM Certification
January 11, 2030 - December 3, 2025Certificate in Content Marketing
January 11, 2030 - December 3, 2025Certificate in Social Media Marketing
January 11, 2030 - December 3, 2025WordPress Certification
January 11, 2030 - December 3, 2025Google Ads Certification
January 11, 2030 - December 14, 2025SEO Certification
January 11, 2030 - December 14, 2025CAPM Certification
January 11, 2030 - December 14, 2025Certificate in Content Marketing
January 11, 2030 - December 14, 2025Certificate in Social Media Marketing
January 11, 2030 - December 14, 2025WordPress Certification
January 11, 2030 - December 14, 2025Google Ads Certification
January 11, 2030 - December 14, 2025SEO Certification
January 11, 2030 - December 14, 2025CAPM Certification
January 11, 2030 - December 14, 2025Content Marketing Certification
January 11, 2030 - December 14, 2025Social Media Marketing Certification
January 11, 2030 - December 14, 2025Civil Service Commission Certification (Professional Level)
January 11, 2030 - December 14, 2025SEO Certification
January 11, 2030 - December 14, 2025CAPM Certification
January 11, 2030 - December 14, 2025Certificate in Content Marketing
January 11, 2030 - December 14, 2025Certificate in Social Media Marketing
January 11, 2030 - December 14, 2025WordPress Certification
January 11, 2030 - December 14, 2025Civil Service Commission Certification (Professional Level)
January 11, 2030 - December 14, 2025SEO Certification
January 11, 2030 - December 14, 2025CAPM Certification
January 11, 2030 - December 14, 2025Certificate in Content Marketing
January 11, 2030 - December 14, 2025Certificate in Social Media Marketing
January 11, 2030 - December 14, 2025WordPress Certification
January 11, 2030 - December 14, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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