I'm Nusrat Akter Lovely, a Regional Manager and Application Engineer specializing in APAC. I lead end-to-end Media Asset Management and AI workflow projects for government, enterprise, broadcast, post-production, and education sectors, from pre-sales and POC to installation, training, and handover. I excel at client communication, workflow design, and coordinating with resellers and internal teams to ensure adoption of AI-driven media solutions. I also represent Axle AI internationally as a speaker and exhibitor at major broadcasting events. I'm pursuing a PhD in Software Engineering and advancing leadership credentials with PMP, PRINCE2, and PMI-ACP. My technical background spans software engineering, web development, data analytics, and AI-driven media infrastructure, with hands-on experience in SQL, Grafana customization, and workflow automation.

Nusrat Akter Lovely

I'm Nusrat Akter Lovely, a Regional Manager and Application Engineer specializing in APAC. I lead end-to-end Media Asset Management and AI workflow projects for government, enterprise, broadcast, post-production, and education sectors, from pre-sales and POC to installation, training, and handover. I excel at client communication, workflow design, and coordinating with resellers and internal teams to ensure adoption of AI-driven media solutions. I also represent Axle AI internationally as a speaker and exhibitor at major broadcasting events. I'm pursuing a PhD in Software Engineering and advancing leadership credentials with PMP, PRINCE2, and PMI-ACP. My technical background spans software engineering, web development, data analytics, and AI-driven media infrastructure, with hands-on experience in SQL, Grafana customization, and workflow automation.

Available to hire

I’m Nusrat Akter Lovely, a Regional Manager and Application Engineer specializing in APAC. I lead end-to-end Media Asset Management and AI workflow projects for government, enterprise, broadcast, post-production, and education sectors, from pre-sales and POC to installation, training, and handover. I excel at client communication, workflow design, and coordinating with resellers and internal teams to ensure adoption of AI-driven media solutions. I also represent Axle AI internationally as a speaker and exhibitor at major broadcasting events.

I’m pursuing a PhD in Software Engineering and advancing leadership credentials with PMP, PRINCE2, and PMI-ACP. My technical background spans software engineering, web development, data analytics, and AI-driven media infrastructure, with hands-on experience in SQL, Grafana customization, and workflow automation.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Regional Manager & Application Engineer – APAC lead at Axle AI Inc
March 1, 2023 - Present
Oversee APAC region end-to-end Media Asset Management (MAM) and AI workflow projects. Lead full project lifecycle from pre-sales, workflow analysis, RFQ support, budgeting, and POC to installation, configuration, UAT, training, and handover. Conduct demos, requirements gathering, workflow design, technical validation, and cross-regional client communication. Manage government, enterprise, broadcast, post-production, and educational sector projects across Malaysia, Singapore, Thailand, Philippines, India, Japan, Taiwan, and support Middle East & Oceania. Handle quotations, project documentation, and workflow tracking using Excel, Google Sheets, ClickUp, Asana, and OnePage CRM. Customize Grafana dashboards for monitoring ingestion, server performance, catalog accuracy, and user activity.
Web Development – Full-Stack Development & UI/UX Execution at Radisson Digital Technologies Ltd
April 1, 2021 - August 1, 2022
Contributed as a full-stack web developer and designer, handling UI/UX mockups, front-end and back-end coding, database design, troubleshooting, and performance optimization. Delivered responsive websites and new features while supporting digital teams with modern web technologies and frameworks.
Executive Manager at My Art Studio
March 1, 2017 - August 1, 2019
Managed daily operations including accounts handling, scheduling, documentation, invoicing, stock management, and workshop coordination. Maintained social media presence, email communication, and parent/class arrangements; oversaw purchases and financial documentation.
Teacher at Online education platforms (Private sites)
January 1, 2011 - Present
Taught Mathematics, Physics, Chemistry, and Biology; prepared lessons, assessed students, and guided exam readiness. Ongoing part-time tutoring since 2011, including periods in Malaysia (2017–2019) and continued activity thereafter.

Education

PhD in Software Engineering at University Putra Malaysia
January 1, 2025 - January 24, 2026
Masters in Software Engineering at University Putra Malaysia
January 1, 2024 - January 1, 2024
Bachelor (Hons) in Information Technology at Malaysia University of Science and Technology
January 1, 2022 - January 1, 2022
Diploma in Information Technology at Malaysia University of Science and Technology
January 1, 2019 - January 1, 2019

Qualifications

Laravel 8 framework
January 1, 2021 - January 24, 2026
PMP
January 11, 2030 - January 24, 2026
PRINCE2
January 11, 2030 - January 24, 2026
PMI-ACP
January 11, 2030 - January 24, 2026

Industry Experience

Media & Entertainment, Education, Government, Software & Internet, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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