I am a multi-talented digital architect bridging the gap between business goals and high-performance technology. I bring hands-on experience across full-stack development, UI/UX design, SEO strategy, and digital ad tools to engineer web solutions that convert—whether that’s a high-converting website, a complex web app, an AI agent, a responsive chatbot, or seamless backend automation. I work with modern stacks like React, Next.js, TypeScript, and Node.js, and I leverage platforms such as WordPress, Shopify, Webflow, and Wix to deliver fast, scalable digital experiences. I focus on fast implementation using next-generation tools and agent-first IDEs to accelerate development timelines. Beyond writing code, I refine storefronts, implement aggressive on-page SEO, optimize performance, and integrate complex APIs, CRMs, and payment gateways to create flawless customer journeys. I orchestrate multi-agent systems with AI tools like Claude, OpenAI, Make.com, and Midjourney to streamline operations and deliver highly personalized experiences. I own challenges end-to-end, consistently delivering solutions that blend solid engineering, clean design, and measurable business impact.

Muhammad Ammar

I am a multi-talented digital architect bridging the gap between business goals and high-performance technology. I bring hands-on experience across full-stack development, UI/UX design, SEO strategy, and digital ad tools to engineer web solutions that convert—whether that’s a high-converting website, a complex web app, an AI agent, a responsive chatbot, or seamless backend automation. I work with modern stacks like React, Next.js, TypeScript, and Node.js, and I leverage platforms such as WordPress, Shopify, Webflow, and Wix to deliver fast, scalable digital experiences. I focus on fast implementation using next-generation tools and agent-first IDEs to accelerate development timelines. Beyond writing code, I refine storefronts, implement aggressive on-page SEO, optimize performance, and integrate complex APIs, CRMs, and payment gateways to create flawless customer journeys. I orchestrate multi-agent systems with AI tools like Claude, OpenAI, Make.com, and Midjourney to streamline operations and deliver highly personalized experiences. I own challenges end-to-end, consistently delivering solutions that blend solid engineering, clean design, and measurable business impact.

Available to hire

I am a multi-talented digital architect bridging the gap between business goals and high-performance technology. I bring hands-on experience across full-stack development, UI/UX design, SEO strategy, and digital ad tools to engineer web solutions that convert—whether that’s a high-converting website, a complex web app, an AI agent, a responsive chatbot, or seamless backend automation. I work with modern stacks like React, Next.js, TypeScript, and Node.js, and I leverage platforms such as WordPress, Shopify, Webflow, and Wix to deliver fast, scalable digital experiences. I focus on fast implementation using next-generation tools and agent-first IDEs to accelerate development timelines.

Beyond writing code, I refine storefronts, implement aggressive on-page SEO, optimize performance, and integrate complex APIs, CRMs, and payment gateways to create flawless customer journeys. I orchestrate multi-agent systems with AI tools like Claude, OpenAI, Make.com, and Midjourney to streamline operations and deliver highly personalized experiences. I own challenges end-to-end, consistently delivering solutions that blend solid engineering, clean design, and measurable business impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

Urdu
Fluent
English
Fluent

Work Experience

Head of IT at Embassy Alliance Travel Group
May 2, 2025 - Present
Leads a multidisciplinary team of developers, content writers, and SEO specialists to deliver company-wide digital and technology initiatives. Aligns IT and digital strategies with business objectives, manages recruitment and performance, and defines project roadmaps with clear delivery timelines. Drives high-quality project delivery while continuously exploring new technologies to optimize systems and processes.
Web Manager at Embassy Alliance Travel Group
January 1, 2023 - January 1, 2025
Manages a portfolio of 10+ websites across robotics cafes, travel, and summer camps in multiple regions. Responsible for custom web solutions, SEO techniques, social ad campaigns, Make.com automations, chatbot creation, AI tooling, and coordinating with freelancers and department heads for seamless digital operations.
Chief Developer at 1CSoft
February 24, 2021 - January 30, 2023
Led a development team of 8, overseeing remote projects from conception to delivery and ensuring timely, high-quality results across the full development cycle.
Web Specialist at United Nations - International Trade Centre
January 1, 2020 - January 1, 2021
E-commerce consultant and full-stack developer for the Ethical Fashion Initiative. Converted Figma designs to Shopify and WordPress sites, fixed SEO and coding issues, and redeveloped the EFI website to improve structure, speed, and user experience.
WordPress Developer at Punjab Local Government
January 1, 2019 - January 1, 2020
Built the official website and digital infrastructure using WordPress; created a secure, custom back-end system to help the team manage government data efficiently.
Full Stack Web Developer at WordPress and Shopify Expert (Fiverr, LinkedIn, Upwork)
January 1, 2016 - January 1, 2021
Freelance web development for international brands and startups, delivering a broad range of projects from simple sites to complex e-commerce solutions; gained diverse, international experience and autonomy.

Education

Associate Degree Program at Virtual University of Pakistan
April 13, 2020 - November 22, 2024
Full Stack Web Development at Al Khadija Computer & Technical College
February 13, 2017 - August 13, 2017
Google Data Analytics Certification at Google - Coursera
August 8, 2022 - April 15, 2026
Android Application Development at PNY Trainings
June 3, 2019 - December 31, 2019
Intermediate Computer Science at Government Degree College Shahdara
January 1, 2017 - January 1, 2019
Matriculation at Oxford Grammar School
January 1, 2014 - January 1, 2016
Intermediate Russian Language Course at The Language Lab
September 23, 2020 - March 22, 2021

Qualifications

Google Data Analytics Certification
August 8, 2022 - April 15, 2026
Android Application Development
June 3, 2019 - December 31, 2019
Intermediate Russian Language Course
September 23, 2020 - March 22, 2021

Industry Experience

Software & Internet, Professional Services, Education, Media & Entertainment