I’m a result-driven graphic designer with a Master of Design and over two years of corporate experience crafting brand identities, marketing campaigns, social media, and product collateral across print and digital channels. I’m proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and Canva. I excel at leading end-to-end design projects that strengthen brand consistency and boost user engagement. I’m a collaborative communicator with strong project and time-management skills, accustomed to fast-paced, cross-functional teams.

MEL TSOI

I’m a result-driven graphic designer with a Master of Design and over two years of corporate experience crafting brand identities, marketing campaigns, social media, and product collateral across print and digital channels. I’m proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and Canva. I excel at leading end-to-end design projects that strengthen brand consistency and boost user engagement. I’m a collaborative communicator with strong project and time-management skills, accustomed to fast-paced, cross-functional teams.

Available to hire

I’m a result-driven graphic designer with a Master of Design and over two years of corporate experience crafting brand identities, marketing campaigns, social media, and product collateral across print and digital channels. I’m proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and Canva.

I excel at leading end-to-end design projects that strengthen brand consistency and boost user engagement. I’m a collaborative communicator with strong project and time-management skills, accustomed to fast-paced, cross-functional teams.

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Language

English
Fluent

Work Experience

Designer (Freelance) at Freelance
January 1, 2014 - Present
Lead end-to-end visual design for print and digital assets (logos, brochures, websites, social content, packaging, ads), delivering cohesive brand systems and marketing assets. Translated client briefs into on-brand creative solutions; presented concepts and iterated based on feedback to meet business goals. Collaborated with writers, designers, content specialists and producers to align visual execution with messaging and UX. Managed multiple projects and vendors, ensuring on-time delivery and quality control across production workflows. Provided art direction for photoshoots and production and offered technical design guidance to optimize print and digital outputs.
Marketing Designer (Part-Time) at iilus Architectural Lighting, Sydney
September 1, 2022 - December 1, 2023
Designed and executed creative campaigns for digital marketing channels, producing social, email, and web assets that supported product launches and promotions. Developed product visuals and managed order specifications to ensure accurate production and on-brand presentation across channels. Planned and produced photoshoots and visual content, coordinating with photographers and vendors to deliver polished imagery for marketing use. Grew and engaged company communities on Instagram by creating curated content aligned with audience interests and brand voice. Monitored and moderated promotional channels, responded to inquiries, and applied trends and platform best practices to optimize engagement.
Intern (Part-Time) at iilus Architectural Lighting, Sydney
June 1, 2022 - September 1, 2022
Supported design projects and assisted senior designers with asset creation, layout tasks, and coordination of production materials.
Administrative & Customer Service Assistant (Full-Time) at Synchro Overseas Education, Hong Kong
September 1, 2010 - January 1, 2012
Provided administrative support across departments, managing scheduling, filing and correspondence to ensure smooth operations. Coordinated student registrations and appointments, ensuring documentation completeness and regulatory compliance. Prepared reports and presentations for management and supported daily administrative projects.
Sales Assistant (Part-Time) at Uniqlo Co., Ltd., Hong Kong
June 1, 2010 - August 1, 2010
Delivered exceptional customer service, processed sales transactions, managed stock takes and merchandising to maintain presentation and inventory accuracy. Liaised with logistics and returns to support operations and resolve inventory issues.
Administrative Officer (Full-Time) at Delta Light (HK) Ltd, Hong Kong
June 1, 2008 - August 1, 2008
Managed day-to-day office operations, coordinated schedules and meetings, maintained records and filing systems, prepared reports and presentations for senior management. Supported budgeting, procurement and resource management. Facilitated internal and external communications to ensure collaboration across departments and with external partners.
Designer (Freelance)
January 1, 2014 - Present
Lead end-to-end visual design for print and digital (logos, brochures, websites, social, packaging, ads), delivering cohesive brand systems and marketing assets. Translate client briefs into strategic, on-brand creative solutions; present concepts and iterate based on feedback to meet business goals. Collaborate with writers, experienced designers, content specialists and producers to align visual execution with messaging and UX. Manage multiple projects and vendors simultaneously, ensuring on-time delivery and quality control across production workflows. Provide art direction for photoshoots and production and offer technical design guidance to optimize print and digital outputs.
Internship (Part-Time) at iilus Architectural Lighting, Sydney
June 1, 2022 - September 1, 2022

Education

Master of Design (Advanced) at Billy Blue College of Design, Torrens University
February 1, 2020 - October 1, 2025
Bachelor of Communication Design at Billy Blue College of Design, Torrens University
February 1, 2014 - May 1, 2018
Certificate III in Design Fundamentals at Billy Blue College of Design, Torrens University
February 1, 2013 - December 1, 2014
Diploma of Photography & Photo Imaging at Billy Blue College of Design, Torrens University
February 1, 2012 - January 1, 2013
Master of Design (Advanced) at Billy Blue College of Design, Torrens University
February 1, 2020 - October 1, 2025
Bachelor of communication design at Billy Blue College of Design, Torrens University
February 1, 2014 - May 1, 2018
Certificate III in Design Fundamentals at Billy Blue College of Design, Torrens University
February 1, 2013 - December 1, 2014
Diploma of Photography & Photo Imaging at Billy Blue College of Design, Torrens University
February 1, 2012 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education