Web Developer at Pay.com.au

Built and maintained WordPress multisite environments powering pay.com.au and payrewards.com (US site) serving ~200K+ weekly unique visitors. Developed custom WordPress themes and components with a focus on performance, scalability, and SEO. Ensured high-performance, scalable code across a high-traffic environment, optimizing load times, caching, and backend efficiency. Implemented production-grade A/B test experiments (Optimizely) into native code and reusable components. Built interactive tools such as financial calculators with dynamic UI, validation, and tracking integration. Integrated analytics and tracking (GTM, dataLayer, Amplitude) to capture user behaviour and conversion events. Reviewed pull requests from other developers and maintained code quality and consistency across the codebase. Managed deployments, staging to production workflows, and version control using Git. Used AI tools to improve development speed, debugging, and content workflows, and guide team members on pra

Full Stack Developer at SWiM Communications

Designed and implemented AWS Lambda pipelines for large-scale image ingestion, AI metadata generation, and AWS S3 storage. Built and maintained Vue.js front-end applications for internal dashboards and client-facing tools; developed Node.js/Express backends and APIs to support real-time data processing and integrations; built and maintained custom WordPress themes tailored to client needs using Sage and Bedrock; developed plugins/addons to interact with numerous external APIs such as MYOB, NDIA/NDIS (Salesforce) & BigPost.

Web Developer / Project Manager at Savage Bull

Developed WordPress Websites from scratch, including theme and plugin development. Created iOS and Android mobile apps using VueJS and Ionic, leveraging WordPress as a backend via the WP Rest API. Managed dynamic, high-traffic WordPress sites for major clients, including Bowls Australia (300K+ monthly visitors) and Tenpin Bowling (60K+ monthly visitors). Oversaw large WordPress multisites (800+ sites), handling updates, fixes, and feature development. Built websites using popular themes like Avada and plugins such as WooCommerce. Maintained the MemberPoint SaaS application, using VueJS on the frontend and PHP (Symfony) on the backend. Supported Government Drupal websites such as VAGO, with feature additions and updates. Utilised Jira for project and task management and Git/Bitbucket for version control. Communicated directly with clients to address issues, discuss requirements, and manage new project scopes.