Available to hire
Hi, I’m Ingrid Cheung, a Digital Learning Designer with hands-on experience creating engaging eLearning solutions and structured learning pathways using instructional design principles and Articulate 360. I partner with SMEs and stakeholders to translate complex operational content into practical, learner-focused digital experiences that improve clarity and training effectiveness.
I’m collaborative, data-driven, and passionate about accessible, scalable learning. I combine LMS management with analytics to optimize content and performance, continuously refining learning outputs to boost engagement and knowledge application.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Digital Learning Designer at Holland & Barrett
November 1, 2024 - November 1, 2025Designed and delivered end-to-end digital learning solutions across 6+ programmes, creating structured learning pathways and interactive eLearning content aligned with operational capability goals. Developed SCORM-compliant modules using Articulate Storyline and Rise, optimising LMS performance, accessibility, and learner engagement across digital learning environments. Created multimedia learning assets including video, animation, how-to content, and interactive resources, supporting different learning styles and improving knowledge application. Translated complex operational and product information into practical, learner-focused digital experiences, improving clarity, usability, and training effectiveness. Partnered with SMEs and stakeholders to analyse learning needs, recommend effective learning solutions, and ensure content accuracy and operational relevance. Implemented quality assurance and continuous improvement processes, maintaining high standards of consistency, accessibili
User Experience Designer at Arkyard Limited
October 1, 2023 - October 1, 2024Designed user-centered digital experiences across 8+ projects, improving accessibility, usability, and engagement through structured content and intuitive interface design. Optimised an aviation charity donation journey using data-driven design approaches, reducing drop-off by 41.42% and increasing conversions by 79.82%. Redesigned a large-scale festival ticketing platform, improving information architecture and content clarity, reducing user enquiries by 20.2%. Collaborated with stakeholders and developers to align user needs, technical requirements, and business objectives, ensuring scalable and effective digital solutions. Tested and refined solutions through usability testing, stakeholder feedback, and iterative improvements, enhancing overall user experience and performance outcomes.
Education
MSc in User Experience Design at Kingston University London
January 1, 2022 - December 31, 2023BA Creative Media at City University of Hong Kong
January 1, 2017 - December 31, 2021Qualifications
Industry Experience
Education, Professional Services, Retail, Software & Internet, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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