Digital Content and Social Media Specialist with 7+ years of experience creating engaging content, developing brand narratives, and managing digital communication strategies across websites, social media, and email marketing channels. Experienced in planning and producing content for Instagram, Facebook, newsletters, and digital campaigns, combining strong storytelling skills with a visual communication background in fashion and design. Skilled in content creation, copywriting, visual storytelling, audience engagement, and campaign coordination. Proficient in email marketing platforms, Google Analytics, SEO, Canva, Photoshop, and content management systems. Comfortable working independently in freelance and remote environments while collaborating with cross-functional teams to support brand growth, product promotion, and customer engagement. Fluent in English (C1) with more than two years of professional and personal experience living in Australia, providing strong understanding of Australian culture, communication styles, and consumer behavior.

María Eugenia López

Digital Content and Social Media Specialist with 7+ years of experience creating engaging content, developing brand narratives, and managing digital communication strategies across websites, social media, and email marketing channels. Experienced in planning and producing content for Instagram, Facebook, newsletters, and digital campaigns, combining strong storytelling skills with a visual communication background in fashion and design. Skilled in content creation, copywriting, visual storytelling, audience engagement, and campaign coordination. Proficient in email marketing platforms, Google Analytics, SEO, Canva, Photoshop, and content management systems. Comfortable working independently in freelance and remote environments while collaborating with cross-functional teams to support brand growth, product promotion, and customer engagement. Fluent in English (C1) with more than two years of professional and personal experience living in Australia, providing strong understanding of Australian culture, communication styles, and consumer behavior.

Available to hire

Digital Content and Social Media Specialist with 7+ years of experience creating engaging content, developing brand narratives, and managing digital communication strategies across websites, social media, and email marketing channels.

Experienced in planning and producing content for Instagram, Facebook, newsletters, and digital campaigns, combining strong storytelling skills with a visual communication background in fashion and design. Skilled in content creation, copywriting, visual storytelling, audience engagement, and campaign coordination.

Proficient in email marketing platforms, Google Analytics, SEO, Canva, Photoshop, and content management systems. Comfortable working independently in freelance and remote environments while collaborating with cross-functional teams to support brand growth, product promotion, and customer engagement.

Fluent in English (C1) with more than two years of professional and personal experience living in Australia, providing strong understanding of Australian culture, communication styles, and consumer behavior.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Content Management Analyst at Grupo San Cristóbal – Insurance & Financial Services
January 1, 2021 - December 31, 2025
Led end-to-end digital content management for 7 institutional websites; coordinated updates with marketing, UX, IT, growth and sustainability teams; defined information architecture and content hierarchies; wrote UX copy and microcopy; created and optimized SEO content; improved site navigation and user experience; collaborated with external agencies and internal teams; managed content strategy and audience-focused campaigns.
Head of Production at BTL NZR SA – Communication Agency
January 1, 2017 - December 31, 2018
Coordinated production for national brands; managed vendors and production budgets; oversaw on-site activations and assets; ensured alignment with brand guidelines; supervised cross-functional teams and on-site campaigns.
Freelance Content Designer & Visual Storyteller at Freelance (Remote)
January 1, 2014 - Present
Provide content strategy, storytelling and visual communications for cultural brands, editorial projects and independent initiatives; plan content calendars; collaborate with small businesses to strengthen brand visibility and online presence; create social media content, stories, and promotional campaigns; coordinate with teams and manage deliverables.

Education

Bachelor's Degree in Social Communications at Universidad Nacional de Rosario, Argentina
January 11, 2030 - June 4, 2026
Fashion Design at Escuela Superior de Diseño Rosario, Argentina
January 11, 2030 - June 4, 2026
Postgraduate Program – Innovative Social Organizations at FLACSO
January 11, 2030 - June 4, 2026
Executive Program – Sustainability & Social Inclusion at Universidad Torcuato Di Tella (UTDT), Argentina
January 11, 2030 - June 4, 2026
Digital Communication Design at Universidad de San Andrés, Argentina
January 11, 2030 - June 4, 2026
UX Writing Course at Coders House
January 11, 2030 - June 4, 2026
SEO Course at Coders House
January 11, 2030 - June 4, 2026

Qualifications

Bachelor's Degree in Social Communications
January 11, 2030 - June 4, 2026
Executive Program – Sustainability & Social Inclusion
January 11, 2030 - June 4, 2026
Postgraduate Program – Innovative Social Organizations
January 11, 2030 - June 4, 2026
UX Writer
January 11, 2030 - June 4, 2026
SEO Course
January 11, 2030 - June 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Financial Services, Education