Versatile Creative Director and full-stack e-commerce developer with 10 years of experience bridging technical engineering, data-driven marketing, and brand design. Known for building and optimizing Shopify and other web platforms, creating conversion-focused experiences, and driving measurable revenue growth through SEO, analytics, and targeted ad campaigns. I also specialize in compliant packaging assets and product labeling, partnering with operations to streamline multi-channel fulfillment and reduce fraud risk. My work combines hands-on development (Liquid/PHP/MySQL/WordPress/Shopify) with design/illustration expertise to launch scalable product lines and production workflows.

Sam Stark

Versatile Creative Director and full-stack e-commerce developer with 10 years of experience bridging technical engineering, data-driven marketing, and brand design. Known for building and optimizing Shopify and other web platforms, creating conversion-focused experiences, and driving measurable revenue growth through SEO, analytics, and targeted ad campaigns. I also specialize in compliant packaging assets and product labeling, partnering with operations to streamline multi-channel fulfillment and reduce fraud risk. My work combines hands-on development (Liquid/PHP/MySQL/WordPress/Shopify) with design/illustration expertise to launch scalable product lines and production workflows.

Available to hire

Versatile Creative Director and full-stack e-commerce developer with 10 years of experience bridging technical engineering, data-driven marketing, and brand design. Known for building and optimizing Shopify and other web platforms, creating conversion-focused experiences, and driving measurable revenue growth through SEO, analytics, and targeted ad campaigns.

I also specialize in compliant packaging assets and product labeling, partnering with operations to streamline multi-channel fulfillment and reduce fraud risk. My work combines hands-on development (Liquid/PHP/MySQL/WordPress/Shopify) with design/illustration expertise to launch scalable product lines and production workflows.

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Work Experience

Creative Director at PhytoGenesis Laboratories
January 1, 2026 - July 1, 2026
Led the company’s web presence from the ground up and engineered targeted Google Ads campaigns that minimized operational ad spend while driving a threefold increase in sales. Optimized the Shopify storefront through user-data analysis to reduce checkout friction, coded custom interactive sections using Shopify Liquid, and updated site copy while maintaining regulatory compliance. Coordinated with production to streamline multi-channel order fulfillment across Shopify, Amazon, and eBay, including auditing high-risk transactions to block fraudulent orders and protect inventory. Restructured the Amazon catalog and established FBA integration with GTIN tracking to build an end-to-end production/shipping pipeline. Designed compliant product labels and packaging dielines, created a batch/expiration tracking system with a shared database and sticker templates, and corrected structural issues with GTINs to standardize identifiers and improve supply chain accuracy. Authored FDA/FTC-compliant
Custom Packaging Designer & Graphic Designer at Ashh Inc.
May 1, 2025 - September 1, 2025
Managed extensive SKU and Bill of Materials (BOM) data for B2B and public catalogs, ensuring data integrity and precise product specifications. Designed on-brand visuals and vector illustrations for Instagram, TikTok, and X. Developed targeted email marketing campaigns to improve engagement, click-through, and conversion rates. Ensured strict adherence to corporate brand standards for product launches to support cohesive packaging and identity design.
Creative Director, Web Development & Design at Affordable Canvas
May 1, 2022 - April 1, 2025
Engineered automation software and vector artwork templates to streamline printing workflows, increasing daily production capacity and sales. Led multi-platform digital advertising campaigns across Google and Microsoft, using analytics and performance tracking plus UX/UI A/B testing to maximize demographic reach. Supervised design and production tasks for internal team members to maintain brand continuity and operational productivity. Managed digital asset workflows including e-commerce merchandise listing updates, publishing digital content, and restoring classic artwork for online sales channels. Partnered design and technical workflows to improve speed, quality, and conversion outcomes.
Substitute Teacher at EduStaff
January 1, 2022 - May 1, 2022
Managed classroom behavioral dynamics, executed lesson plans, and maintained administrative compliance across diverse educational environments. Demonstrated adaptability and strong communication skills in fast-paced settings while supporting organizational needs.
Web Developer & Graphic Designer at The Media Advantage
February 1, 2016 - July 1, 2022
Delivered full-stack web projects from requirements gathering through production, specializing in custom PHP/MySQL database-driven sites and bespoke WordPress themes/plugins. Collaborated with corporate clients on branding guidelines, visual deliverables, front-end design, and tailored web copy. Managed virtual and web servers to ensure performance, security, uptime, and reliability. Designed responsive HTML marketing assets and custom MailChimp templates to accelerate conversions. Provided CMS training and onboarding to clients for content autonomy and smooth handoffs.
Illustrator & Graphic Designer at G and G Advertising
August 1, 2015 - January 1, 2016
Produced high-impact marketing collateral including promotional brochures, advertising posters, and large-scale vinyl installation graphics. Created original vector illustrations and brand logos, and performed professional photo retouching for commercial print and digital distribution.

Education

BFA in Illustration at College for Creative Studies
January 11, 2030 - July 14, 2026

Qualifications

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Industry Experience

Retail, Consumer Goods, Education, Software & Internet, Healthcare, Professional Services, Media & Entertainment, Manufacturing, Computers & Electronics, Wholesale & Distribution