Hi there! I’m Ainara, a Senior Brand Designer & Illustrator from the Basque Country with over 6 years of experience in creating designs and illustrations that last through time and meet clients’ strategic needs, while trying to implement some playfulness along the way. I specialize in visual identities, editorial design, packaging, and illustration projects. Whether it's accounting, social media, or marketing, I handle all aspects of freelance work with dedication and creativity.…

Ainara González

Hi there! I’m Ainara, a Senior Brand Designer & Illustrator from the Basque Country with over 6 years of experience in creating designs and illustrations that last through time and meet clients’ strategic needs, while trying to implement some playfulness along the way. I specialize in visual identities, editorial design, packaging, and illustration projects. Whether it's accounting, social media, or marketing, I handle all aspects of freelance work with dedication and creativity.…

Available to hire

Hi there! I’m Ainara, a Senior Brand Designer & Illustrator from the Basque Country with over 6 years of experience in creating designs and illustrations that last through time and meet clients’ strategic needs, while trying to implement some playfulness along the way. I specialize in visual identities, editorial design, packaging, and illustration projects. Whether it’s accounting, social media, or marketing, I handle all aspects of freelance work with dedication and creativity.

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Language

English
Advanced
Spanish; Castilian
Fluent
Basque
Fluent

Work Experience

Founder at Eyenara Design Studio
January 1, 2024 - June 28, 2024
Freelance visual designer working mainly on visual identities, editorial design, packaging, and illustration projects. Responsible for accounting, social media, marketing, and all freelancer-related tasks independently.
Principal Designer at Crisis Design Studio
January 1, 2020 - January 1, 2024
Developed complex visual identities and web designs for clients across diverse industries. Designed packaging primarily for the Food & Beverage sector. Created custom corporate illustrations for ongoing clients. Managed client meetings, project follow-ups, and administrative tasks including budget drafting.
Junior Designer at WellDone Design Studio
January 1, 2017 - January 1, 2020
Developed editorial designs, promotional materials, web design, and visual identities. Worked on multiple projects simultaneously with diverse teams.

Education

University Degree at UPV/EHU Faculty of Fine Arts - Leioa, Spain
January 1, 2012 - December 31, 2016
Master’s Degree at ELISAVA - Barcelona, Spain
January 1, 2016 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Other
    uniE621 Botanical Illustration 2
    This is one of my botanical illustration series where I like to create different vases full of blooming flowers in a fun, whimsical and playful style.…
    uniE621 ESGI 188
    I had the pleasure of designing the visual identity for BCAM’s participation in ESGI 188 – the European Study Group with Industry, held at the BAT B Accelerator Tower in Bilbao. This week-long event brought together mathematicians and companies to tackle real-world industrial challenges through collaborative, data-driven problem-solving. My role was to visually support BCAM’s presence through creative direction and the design of a cohesive set of materials, including posters, social media graphics, digital screens, and a roll-up banner. The goal was to create an identity that felt both professional and dynamic—capturing the energy of innovation and the collaborative spirit of the event. graphicdesigner branding designer…
    uniE621 Koldo Homemade Pickles
    Koldo is a self-initiated project where I explored the joy of designing without a brief—just for the fun of it. Every summer, I love pickling vegetables from the garden in Meñaka, and this year I decided to create a brand around it. The goal? A visual identity that felt as homemade, generous, and full of personality as the pickles themselves. At the heart of the identity is Koldo—illustrated as the friendly face behind the produce. He’s the one working the land and making the magic happen, so this project also became a small tribute to him. Using bold colors, playful typography, and a flexible system of patterns, I developed a vibrant look that brings warmth, craft, and storytelling into every jar. branding illustrator graphicdesigner logo…
    uniE621 Botanical illustration
    As a freelance illustrator I also love to experiment with my style and create artworks for myself. This one right here is a botanical illustration I did in my own personal style. I also created some risograph prints with the illustration. illustrator…
    uniE621 BeZientzia
    BeZientzia is more than just a science fair—it’s an invitation for young students to explore the world of science through fun, discovery, and creativity. The organizers wanted an identity that felt approachable and energetic, capable of exciting kids while also offering long-term usability for future editions. To reflect the idea that science is fun, I developed a vibrant identity using colorful gradients, rounded shapes, and a set of custom, whimsical illustrations. These illustrations represent the different scientific fields featured at the event—from biology and math to neuroscience and the environment. The result is a bold, eye-catching look that feels both smart and playful—just like the young students it’s meant to inspire. designer branding graphicdesigner illustrator logo…
    uniE621 Illustration project for Grupo AUSOLAN
    I collaborated with the team at Move Branding to create a set of corporate illustrations for Grupo Ausolan, designed to complement their new visual identity. The illustrations represent the group’s various areas of activity through a coherent and versatile graphic system, adaptable to both print and digital formats.…