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I am a multidisciplinary creative with over 10 years of experience spanning visual design, leadership, art direction, animation & motion design, campaign & content strategy, content creation, and UI/UX. I thrive on crafting compelling visual narratives and leading creative teams to deliver engaging digital experiences across platforms. I am passionate about storytelling and problem-solving, always aiming to innovate through design. Throughout my career, I have worked with a variety of industries and clients in Southeast Asia and Australia, creating content that connects brands with their audiences. I enjoy mentoring teams, collaborating cross-functionally, and developing strategic campaigns that drive engagement and deliver results.…I am a multidisciplinary creative with over 10 years of experience spanning visual design, leadership, art direction, animation & motion design, campaign & content strategy, content creation, and UI/UX. I thrive on crafting compelling visual narratives and leading creative teams to deliver engaging digital experiences across platforms. I am passionate about storytelling and problem-solving, always aiming to innovate through design. Throughout my career, I have worked with a variety of industries and clients in Southeast Asia and Australia, creating content that connects brands with their audiences. I enjoy mentoring teams, collaborating cross-functionally, and developing strategic campaigns that drive engagement and deliver results.

Carmen Tan

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I am a multidisciplinary creative with over 10 years of experience spanning visual design, leadership, art direction, animation & motion design, campaign & content strategy, content creation, and UI/UX. I thrive on crafting compelling visual narratives and leading creative teams to deliver engaging digital experiences across platforms. I am passionate about storytelling and problem-solving, always aiming to innovate through design. Throughout my career, I have worked with a variety of industries and clients in Southeast Asia and Australia, creating content that connects brands with their audiences. I enjoy mentoring teams, collaborating cross-functionally, and developing strategic campaigns that drive engagement and deliver results.…I am a multidisciplinary creative with over 10 years of experience spanning visual design, leadership, art direction, animation & motion design, campaign & content strategy, content creation, and UI/UX. I thrive on crafting compelling visual narratives and leading creative teams to deliver engaging digital experiences across platforms. I am passionate about storytelling and problem-solving, always aiming to innovate through design. Throughout my career, I have worked with a variety of industries and clients in Southeast Asia and Australia, creating content that connects brands with their audiences. I enjoy mentoring teams, collaborating cross-functionally, and developing strategic campaigns that drive engagement and deliver results.

Available to hire

I am a multidisciplinary creative with over 10 years of experience spanning visual design, leadership, art direction, animation & motion design, campaign & content strategy, content creation, and UI/UX. I thrive on crafting compelling visual narratives and leading creative teams to deliver engaging digital experiences across platforms. I am passionate about storytelling and problem-solving, always aiming to innovate through design.

Throughout my career, I have worked with a variety of industries and clients in Southeast Asia and Australia, creating content that connects brands with their audiences. I enjoy mentoring teams, collaborating cross-functionally, and developing strategic campaigns that drive engagement and deliver results.

Skills

2D Animation

Animation

Artwork

Advertising Illustration

Pitch Deck

Experience Level

2D Animation

Expert

Animation

Expert

Artwork

Expert

Advertising Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Art Director at WEBQLO SDN BHD

May 1, 2021 - May 31, 2024

Progressively took on Art Director-level responsibilities across campaign and brand strategy and direction, team mentoring, and cross-platform execution, leading to a formal promotion in 2024. Oversaw digital, social, motion, and web campaigns with a focus on storytelling, platform relevance, and cross-functional collaboration. Delivered hands-on execution while mentoring designers and improving internal creative workflows. Key achievements include leading creative direction, strategy and rollout for brand social content and campaigns; Spearheaded graphic design, landing page, motion and ideo content creation; developing and presenting creative strategies, pitch decks, and client presentations; partnering with marketing, strategy, and development teams; directing and executing production for campaigns and always-on content; mentoring and managing a hybrid team of 5 designers; collaborating with performance and marketing teams on A/B testing; and introducing internal SOPs and workflow optimizations.

Junior Art Director cum Motion Designer at Naga DDB Tribal

January 1, 2019 - December 31, 2020

Contributed to social and DOOH campaigns for brands such as Prudential and KFC, blending 2D animation and motion graphics with brand storytelling and campaign goals. Notable projects include Prudential's PRU Pulse DOOH animations and CNY campaign visual assets, and seasonal motion content for KFC social media.

Assistant Art Director at Grey Matterz Design

January 1, 2020 - January 1, 2021

Led animation and visual storytelling for explainer videos and branded digital content. Developed end-to-end animation production, from concept development to motion graphics, storyboarding, and animated content, crafting engaging educational materials using Adobe Creative Suite. Key clients included Ministry of Education Singapore, DBS Bank, and Web Archive Singapore.

2D Character Animator at Lil Critter Workshop

January 1, 2016 - December 31, 2019

Created character animations for internationally broadcasted IPs and pilots. Supported refinement, timing, and layout consistency across multiple episodes. Animated key scenes for 'Next Quest (Pilot)' featured in Toon Boom Harmony’s 2021 official showreel. Participated in rework initiatives for 'Hogie the Globehopper' (Netflix) to improve animation consistency and quality. Produced character animation for projects including Wildbrain Project titles, and Lil Critter Workshop titles.

Junior Storyboard Artist at Animasia Studios

January 1, 2015 - December 31, 2016

Storyboarded animated series for Cartoon Network Asia. Developed scene pacing, camera flow, and character expressions for narrative clarity. Created dynamic storyboards to translate scripts into engaging visual narratives for projects like 'Harry & Bunny' and 'Roll no.21'.

Junior Character Animator at Inspidea Animation Studios

November 4, 2013 - May 30, 2014

Produced 2D animated scenes and music video sequences for Project LoliRock. Collaborated with teams to align visuals with art direction and timing.

Art Director at WEBQLO

February 1, 2024 - May 31, 2024

Led campaign and content strategy, storytelling, and content for high-volume, cross-platform digital initiatives in the Southeast Asia region. Drove creative direction and rollout of high-performing content across social, DOOH, web, video, and animation. Developed creative strategies and client presentations. Collaborated with marketing strategists and dev teams to align brand, user, and business goals. Directed hands-on production including storyboards, design, animation, video creation, editing, and UI/UX. Mentored a hybrid team of 5 designers and implemented QA processes. Collaborated with media teams for A/B testing and creative optimization.

Junior Art Director at WEBQLO

May 1, 2021 - February 1, 2024

Supported campaign and content creation for digital marketing across FMCG, beauty, and healthcare sectors in Southeast Asia. Involved in creative leadership, mentoring, and cross-functional collaboration. Delivered motion graphics and digital assets for brand marketing and paid social ads.

Assistant Art Director at Grey Matterz Design

January 1, 2020 - December 31, 2021

Led motion production and storytelling for explainer and educational content for public and private sector clients. Produced explainer videos for Ministry of Education Singapore and DBS Bank. Managed animation production from concept to delivery including storyboarding, motion graphics, and editing. Focused on distilling complex ideas into accessible and emotionally resonant content.

Jr Art Director cum Motion Designer at Naga DDB Tribal

January 1, 2019 - December 31, 2020

Supported campaign delivery with motion and digital assets tailored to media strategy and platform behavior. Delivered social assets for seasonal and brand campaigns for Prudential and KFC. Developed visual content for Chinese New Year activations and PRU Pulse DOOH placements. Supported fast-paced production cycles and cross-team alignment between designers, copywriters, and media planners.

2D Character Animator at Lil Critter Workshop

January 1, 2016 - December 31, 2019

Created character animation for children's IPs including Strawberry Shortcake, Peanuts, KiddyzuzaaLand, and Hogie the Globehopper. Animated key scenes featured in Toon Boom Harmony's 2021 official showreel. Supported production pipelines for platforms like Netflix, YouTube, and international broadcasters.

Junior Storyboard Artist at Animasia Studios

January 1, 2015 - December 31, 2016

Storyboarded episodes for Harry & Bunny and Roll No. 21. Created scene layouts, camera flows, and visual pacing to ensure narrative clarity. Collaborated closely with directors and animators to support consistent delivery across episodes.

Junior Character Animator at Inspidea Animation Studios

January 1, 2013 - December 31, 2014

Animated 2D character sequences for IPs such as LoliRock. Worked on music-based sequences requiring tight choreography and expressive movement. Contributed to projects targeting young global audiences across Europe and Asia.