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I'm a Google, Microsoft and Meta certified PPC and SEO expert with 20 years of experience in e-commerce, PPC, and SEO, driving annual revenues exceeding £85 million. I have a passion for digital marketing and have worked with well-known brands, managing teams and large scale projects across Europe. I'm keen to take on freelance, contract, or part-time roles that fit around my family's active lifestyle. As a family man, I value work-life balance and enjoy spending time with my wife, a former Olympic rower, and my kids who are excelling in their sports. While I don't consider myself a hardcore developer, I have practical knowledge in HTML, CSS, Javascript, and Python which complements my marketing expertise. I look forward to new opportunities where I can contribute my wealth of digital marketing experience to help businesses grow.…I'm a Google, Microsoft and Meta certified PPC and SEO expert with 20 years of experience in e-commerce, PPC, and SEO, driving annual revenues exceeding £85 million. I have a passion for digital marketing and have worked with well-known brands, managing teams and large scale projects across Europe. I'm keen to take on freelance, contract, or part-time roles that fit around my family's active lifestyle. As a family man, I value work-life balance and enjoy spending time with my wife, a former Olympic rower, and my kids who are excelling in their sports. While I don't consider myself a hardcore developer, I have practical knowledge in HTML, CSS, Javascript, and Python which complements my marketing expertise. I look forward to new opportunities where I can contribute my wealth of digital marketing experience to help businesses grow.

Peter Sherriff

PPC Manager, Digital Marketer, SEO Expert, +3

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I'm a Google, Microsoft and Meta certified PPC and SEO expert with 20 years of experience in e-commerce, PPC, and SEO, driving annual revenues exceeding £85 million. I have a passion for digital marketing and have worked with well-known brands, managing teams and large scale projects across Europe. I'm keen to take on freelance, contract, or part-time roles that fit around my family's active lifestyle. As a family man, I value work-life balance and enjoy spending time with my wife, a former Olympic rower, and my kids who are excelling in their sports. While I don't consider myself a hardcore developer, I have practical knowledge in HTML, CSS, Javascript, and Python which complements my marketing expertise. I look forward to new opportunities where I can contribute my wealth of digital marketing experience to help businesses grow.…I'm a Google, Microsoft and Meta certified PPC and SEO expert with 20 years of experience in e-commerce, PPC, and SEO, driving annual revenues exceeding £85 million. I have a passion for digital marketing and have worked with well-known brands, managing teams and large scale projects across Europe. I'm keen to take on freelance, contract, or part-time roles that fit around my family's active lifestyle. As a family man, I value work-life balance and enjoy spending time with my wife, a former Olympic rower, and my kids who are excelling in their sports. While I don't consider myself a hardcore developer, I have practical knowledge in HTML, CSS, Javascript, and Python which complements my marketing expertise. I look forward to new opportunities where I can contribute my wealth of digital marketing experience to help businesses grow.

Available to hire

I’m a Google, Microsoft and Meta certified PPC and SEO expert with 20 years of experience in e-commerce, PPC, and SEO, driving annual revenues exceeding £85 million. I have a passion for digital marketing and have worked with well-known brands, managing teams and large scale projects across Europe. I’m keen to take on freelance, contract, or part-time roles that fit around my family’s active lifestyle.

As a family man, I value work-life balance and enjoy spending time with my wife, a former Olympic rower, and my kids who are excelling in their sports. While I don’t consider myself a hardcore developer, I have practical knowledge in HTML, CSS, Javascript, and Python which complements my marketing expertise. I look forward to new opportunities where I can contribute my wealth of digital marketing experience to help businesses grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

European Head of SEO and PPC at Aggregate Industries / Holcim

January 1, 2020 - January 1, 2023

Full e-commerce and Digital Marketing responsibility for 10 websites including Simply Paving, Bradstone, and Aggregate.com. Managed PPC campaigns across European partner websites and an international team of 8 developers, marketers, and content creators. Successfully project managed 8 web builds migrating to Magento, implemented acquisition strategies leading to a 270% uplift in e-commerce sales in 2022/23.

Group E-Commerce Manager at NECA / CID Limited

December 1, 2016 - January 1, 2020

Managed multiple licensed clothing distribution and retail websites including Disney, Warner, Marvel, and band stores. Held responsibility for 1 distribution website, 1 retail website, 51 outsourced web stores, and Amazon/Ebay sales channels with a monthly ad spend of £80k. Led full e-commerce cycles including Shopify, Amazon FBA/SFP, and implemented SEO, PPC, marketing automation, UX, and CRO improvements. Managed a team of 5.

E-Commerce and Digital Manager at Flawless Vape Distribution

May 1, 2014 - December 1, 2016

Oversaw 2 Shopify websites, 1 Magento site, and 1 Wordpress site plus third-party sales generating over £1.4 million monthly. Responsible for full e-commerce sales and digital marketing, SEO optimization, UX enhancements, PPC campaign management, Google Shopping feed, social media, affiliate sales, and stock inventory integration. Managed a small team and implemented a POS system integration.

Digital Marketing / Business Development at Fisheye Media

January 1, 2008 - April 1, 2014

Secured and managed high-level e-commerce clients and developers for a Magento certified agency. Created and executed quarterly and yearly digital marketing strategies with average client spends between £40,000 and £60,000 per build and retained yearly spends between £20,000 and £50,000.

European Head of SEO and PPC at Aggregate Industries / Holcim

January 1, 2020 - December 31, 2023

Full e-commerce and digital marketing responsibility for Simply Paving, Bradstone, Aggregate.com and 8 sister websites. Implemented and managed PPC campaigns across European partner websites. Managed a team of 8 plus international developers, marketers, and content creators. Project managed 8 web builds migrating successfully to Magento. Delivered acquisition strategy that resulted in record traffic across the majority of sites. Achieved 270% uplift in e-commerce sales in 2022/23. Reason for departure was to spend more time with family due to European travel commitments.

Group E-Commerce Manager at NECA / CID Limited

December 1, 2016 - January 31, 2020

Managed licensed clothing distributor and retailer accounts including big brands like Disney, Warner, Marvel, and Harry Potter as well as band merchandise stores. Responsible for 1 distribution website, 1 retail website, 51 outsourced web stores, and Amazon and eBay sales channels across UK and EU. Handled Facebook, Google Shopping, Display, and Bing Ads campaigns with an 80k monthly net spend. Grew Amazon account to Seller Fulfilled Prime status. Led SEO strategies, UX improvements, marketing automation, and CRO. Managed a team of 5 and internal system restructuring for stock, inventory, accounts, and warehouse management.

E-Commerce and Digital Manager at Flawless Vape Distribution

May 1, 2014 - December 31, 2016

Managed multiple Shopify, Magento, and Wordpress sites plus third party sales channels. Oversaw sales exceeding £1.4 million per month online and was responsible for full e-commerce sales and digital marketing. Conducted SEO optimization, UX enhancements, PPC campaign management with £15,000 monthly budget on allowed products, Google Shopping feed management, CRO analysis, A/B testing, social media management, affiliate sales, and new product digital marketing plans. Also implemented new POS system integration and managed a team of freelancers and designers.

Digital Marketing / Business Development at Fisheye Media

January 1, 2008 - April 30, 2014

Worked for a Magento certified development and marketing agency securing and managing high-level e-commerce clients and developers. Created and executed quarterly and yearly digital marketing strategies. Managed projects with average customer spends between £40,000 and £60,000 per build and retained yearly spends of £20,000-£50,000. Left due to relocation for family reasons.