Available to hire
Experienced CMS and WordPress Developer with 9+ years in full-stack development, digital marketing, and SEO. Founder of Roo IT Services, I specialize in building custom web solutions, managing eCommerce platforms, and driving online visibility for clients. Skilled in PHP, project management, and delivering scalable, user-friendly websites that generate results.
Language
English
Fluent
Work Experience
Lead Web Developer / Consultant at Roo IT Services, Australia
October 1, 2023 - PresentDeveloped 10+ high-performance websites using WordPress, Magento, and Drupal with a focus on speed, UX, and scalability. Led the full rebuild of Hub Australia’s website, improving page load times and handling high daily traffic volumes. Built and deployed RESTful APIs to improve eCommerce operations by 30%. Increased organic traffic by 40% through targeted SEO strategies. Delivered CMS solutions with custom post types, ACF, and WooCommerce integrations for flexible client content management.
Full-Stack PHP Developer at Diversified Communications Australia
October 31, 2023 - July 9, 2025Engineered high-traffic event websites optimized for over 50K annual visitors using custom PHP and WordPress. Developed custom plugins and themes meeting complex business needs including registration workflows. Integrated third-party APIs for real-time updates and lead capture, improving data accuracy and automating workflows. Refactored backend logic and database queries to reduce page load times by 30% and improve reliability. Built reusable PHP modules and collaborated in Agile sprints for on-time delivery.
Full-Stack Web Developer (Contract Roles) at Creative Unit, Hasty Grocer, and DHHS (via Newpath)
March 1, 2021 - July 9, 2025Developed custom PHP-based eCommerce platforms using WooCommerce and Magento, integrating real-time inventory APIs and secure payment solutions. Migrated and normalized large-scale legacy databases for government projects with zero downtime. Built backend features and custom logic across multiple CMS platforms. Improved performance by 20% with code refactoring and server caching. Collaborated with clients for tailored, maintainable applications and full lifecycle support including deployment and security hardening.
Web Developer at Zeumic My I.T. Partner, Australia (Remote)
August 31, 2018 - July 9, 2025Designed and launched 30+ responsive websites using WordPress and custom HTML/CSS, improving SEO rankings by up to 50%. Transitioned from remote work in India to onsite in Melbourne. Integrated CMS platforms with CRM systems to automate workflows. Supported branding with custom logos, brochures, and marketing materials. Mentored junior developers and supported cross-team collaboration for high-quality delivery.
Lead Web Developer / Consultant at Roo IT Services
October 1, 2023 - PresentDeveloped 10+ high-performance websites using WordPress, Magento, and Drupal, focusing on speed, UX, and scalability. Led the full rebuild of Hub Australia’s website, improving page load times and handling high daily traffic volumes. Built and deployed RESTful APIs for eCommerce data sync, improving operations by 30%. Increased organic traffic by 40% through targeted SEO strategies and technical enhancements. Delivered CMS solutions with custom post types, ACF, and WooCommerce integrations for flexible, client-friendly content management.
Full-Stack PHP Developer at Diversified Communications Australia
October 31, 2023 - July 9, 2025Engineered high-traffic event websites such as Fine Food Australia and Circularity Live using custom PHP development on WordPress, optimized for 50K+ annual visitors. Developed custom plugins and theme logic for complex business needs including registration workflows. Integrated third-party APIs for real-time updates and lead capture, improving data accuracy and automating workflows. Refactored backend logic and database queries reducing page load times by 30%. Built reusable PHP modules to streamline feature rollouts using a centralized master theme. Collaborated in Agile sprints with cross-functional teams.
Full-Stack Web Developer (Contract Roles) at Creative Unit, Hasty Grocer, and DHHS (via Newpath)
March 31, 2021 - July 9, 2025Developed custom PHP-based eCommerce platforms integrating real-time inventory APIs and secure payment solutions. Migrated and normalized large-scale legacy databases for DHHS government projects ensuring 100% data accuracy with zero downtime. Built backend features and custom logic in PHP across multiple CMS platforms to meet unique workflows and compliance standards. Improved performance by 20% via code refactoring and server-side caching. Collaborated with clients to gather requirements and delivered tailored maintainable applications. Provided full lifecycle support including optimization and security hardening.
Web Developer at Zeumic My I.T. Partner
August 31, 2018 - July 9, 2025Designed and launched 30+ responsive websites using WordPress and custom HTML/CSS, improving SEO rankings by up to 50%. Worked remotely and transitioned to onsite in Melbourne. Integrated CMS platforms with CRM systems automating workflows. Supported branding with web-aligned assets like logos and marketing materials. Mentored junior developers and supported cross-team collaboration to ensure high-quality delivery.
Education
Master's Degree at Victorian Institute of Technology
June 1, 2018 - May 31, 2020Bachelors at JNTU, Nandyal
July 1, 2011 - March 31, 2015Master's Degree at Victorian Institute of Technology
June 1, 2018 - May 31, 2020Bachelors at JNTU, Nandyal
July 1, 2011 - March 31, 2015Qualifications
Industry Experience
Software & Internet, Government, Retail, Professional Services
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