Available to hire
With over 12 years of hands-on expertise in HTML5, CSS3, SASS, Bootstrap, and intermediatelevel skills in React and JavaScript, alongside 4 years of management experience, I excel at crafting widgets for Google Ad Manager and email templates. I am Google Analytics 4 (GA4) certified and aim is to leverage my extensive experience in WordPress theme development, plugin customization (including WooCommerce and ACF), and adeptness in Content Management Systems, including 2+ years of specialized experience in Adobe Experience Manager (AEM), to contribute effectively. I also possess a strong understanding of Figma integration into WordPress, HTML, Shopify, Joomla, OpenCart, CMS, Server management, SSL and cPanel.
Skills
Language
English
Fluent
Urdu
Fluent
Work Experience
Team Lead | Web Developer at Dovetail Consultancy
November 1, 2024 - April 30, 2025Designed, developed, and maintained dynamic websites using WordPress ensuring exceptional performance, responsiveness, and SEO. Utilized HTML5, SASS, CSS, JavaScript, and jQuery to craft engaging, user-friendly web interfaces. Managed cPanel hosting and MySQL databases using AWS for enhanced reliability and scalability. Integrated Amazon SES for efficient email delivery and communications. Set up and managed Google Analytics and Google Tag Manager to facilitate accurate data tracking. Leveraged Git for version control. Used Trackster tool for task assignment and tracking. Developed SEO-optimized campaign websites with lead capture forms. Focused on optimizing web performance to reduce load times and improve responsiveness. Developed and managed web projects using Laravel Valet with SASS workflows.
Senior Web Developer at Dubizzle LABS
February 1, 2019 - November 1, 2024Developed and maintained dynamic websites using WordPress ensuring high performance and SEO friendliness. Applied HTML5, CSS, JavaScript, and jQuery to create engaging user-friendly interfaces. Converted complex design layouts from Photoshop, XD. Developed SEO-friendly campaign websites with lead forms for efficient user queries. Created Google Ads Manager templates for native listings to support business growth.
Senior Web Developer at Digitonics Labs
February 1, 2017 - February 1, 2019Managed and coordinated tasks for developers and designers to ensure efficient workflow and project completion. Collaborated with sales teams to understand client requirements, set goals and deadlines. Ensured websites met performance benchmarks using Google PageSpeed Insights and GTmetrix. Developed and maintained WordPress and WooCommerce websites, ensuring high performance and functionality. Applied HTML5, CSS, JavaScript, and jQuery for interactive web pages. Converted Photoshop designs into responsive web pages. Designed and implemented responsive email templates compatible with various email clients.
Senior Web Developer at Getsol
November 1, 2014 - November 1, 2015Developed and maintained high-performance WordPress websites focusing on functionality and responsiveness. Utilized HTML5, CSS, JavaScript, and jQuery for interactive and visually appealing web interfaces. Converted Photoshop design layouts into pixel-perfect responsive pages. Designed and implemented responsive email templates for compatibility across email clients. Collaborated with designers to integrate design elements seamlessly. Ensured website performance using Google PageSpeed Insights and GTmetrix. Enhanced UX and UI for better engagement and satisfaction.
Team Lead | Web Developer at Aimviz
November 1, 2015 - February 1, 2017Managed and coordinated tasks for developers and designers fostering efficient workflow and project completion. Collaborated with sales to understand client requirements, set goals and deadlines ensuring timely delivery. Developed and maintained WordPress and WooCommerce websites ensuring high performance and functionality. Applied HTML5, CSS, JavaScript, and jQuery to create interactive web pages. Converted Photoshop designs into responsive functional pages. Designed and implemented responsive email templates compatible across various email clients. Ensured website performance standards using Google PageSpeed Insights and GTmetrix.
Associate Engineer | Web Developer at Cooperative Computing
May 1, 2014 - November 1, 2014Developed and maintained high-performance WordPress websites ensuring robust functionality and responsiveness. Applied HTML5, CSS, JavaScript, and jQuery for interactive web interfaces. Converted Photoshop designs into responsive functional web pages with design integrity. Designed and implemented responsive email templates compatible across various email clients. Collaborated with designers to seamlessly integrate design elements. Ensured websites achieved high performance using Google PageSpeed Insights and GTmetrix. Enhanced UX and UI to improve user engagement and satisfaction.
Team Lead | Web Developer at Dovetail Consultancy
November 1, 2024 - April 30, 2025Design, develop, and maintain dynamic websites using WordPress, ensuring exceptional performance, responsiveness, and SEO optimization. Utilize HTML5, SASS, CSS, JavaScript, and jQuery to craft engaging, user-friendly web interfaces. Convert complex Figma design layouts into fully functional, pixel-perfect web pages. Manage cPanel hosting and MySQL databases using AWS infrastructure for enhanced reliability and scalability. Integrate Amazon SES for efficient email delivery and communications. Set up and manage Google Analytics and Google Tag Manager for accurate data tracking and reporting. Leverage Git for version control to maintain code quality and streamline collaboration. Use the Trackster tool to assign and track tasks, ensuring clear communication and progress across projects. Develop SEO-optimized campaign websites featuring lead capture forms for user interactions. Optimize web performance focusing on reducing load times and improving responsiveness. Develop and manage web pro
Senior Web Developer at Dubizzle LABS
February 1, 2019 - November 1, 2024Develop and maintain dynamic websites using WordPress, ensuring high performance, responsiveness, and SEO-friendly. Apply HTML5, CSS, JavaScript, and jQuery to create engaging, user-friendly web interfaces. Convert intricate design layouts from Photoshop and Adobe XD. Create SEO-friendly campaign websites with lead forms enabling effective user queries. Create templates in Google Ads Manager for native listings to facilitate ad campaigns that drive business growth.
Senior Web Developer at Digitonics Labs
February 1, 2017 - February 1, 2019Managed and coordinated tasks for developers and designers, ensuring efficient workflow and project completion. Collaborated with sales team to understand client requirements, setting goals and deadlines. Ensured websites met performance standards using Google PageSpeed Insights and GTmetrix. Developed and maintained websites using WordPress and WooCommerce with high performance and functionality. Applied HTML5, CSS, JavaScript, and jQuery to create visually appealing and interactive web pages. Converted design layouts from Photoshop into responsive, functional web pages. Designed and implemented responsive email templates compatible across various email clients.
Team Lead | Web Developer at Aimviz
November 1, 2015 - February 1, 2017Managed and coordinated tasks for developers and designers, ensuring efficient workflow and project completion. Collaborated with sales team to understand client requirements, set goals and deadlines to ensure timely delivery. Ensured websites met performance standards with Google PageSpeed Insights and GTmetrix. Developed and maintained websites using WordPress and WooCommerce with high performance and functionality. Applied HTML5, CSS, JavaScript, and jQuery to create visually appealing and interactive web pages. Converted Photoshop design layouts into responsive, functional web pages. Designed and implemented responsive email templates compatible across various email clients.
Senior Web Developer at Getsol
November 1, 2014 - November 1, 2015Developed and maintained high-performance websites using WordPress ensuring robust functionality and responsiveness. Utilized HTML5, CSS, JavaScript, and jQuery to create visually appealing and interactive web interfaces. Converted design layouts from Photoshop into responsive, functional web pages, maintaining design integrity. Designed and implemented responsive email templates compatible across various email clients. Collaborated closely with designers for seamless integration of design elements. Ensured websites achieved high performance metrics using Google PageSpeed Insights and GTmetrix. Enhanced UX and UI design to improve user engagement and satisfaction.
Associate Engineer | Web Developer at Cooperative Computing
May 1, 2014 - November 1, 2014Developed and maintained high-performance websites using WordPress, ensuring robust functionality and responsiveness. Utilized HTML5, CSS, JavaScript, and jQuery to create visually appealing and interactive web interfaces. Converted design layouts from Photoshop into responsive, functional web pages, maintaining design integrity. Designed and implemented responsive email templates compatible across various email clients. Collaborated closely with designers to ensure seamless integration of design elements. Ensured websites achieved high performance metrics using Google PageSpeed Insights and GTmetrix. Enhanced user experience (UX) and user interface (UI) design to improve user engagement and satisfaction.
Team Lead | Web Developer at Dovetail Consultancy
November 1, 2024 - April 30, 2025Designed, developed, and maintained dynamic websites using WordPress, ensuring exceptional performance, responsiveness, and SEO optimization. Utilized HTML5, SCSS, CSS, JavaScript, and jQuery to craft engaging, user-friendly web interfaces. Converted complex Figma design layouts into fully functional, pixel-perfect web pages. Managed cPanel hosting and MySQL databases using AWS infrastructure for enhanced reliability and scalability. Integrated Amazon SES for efficient email delivery and communications. Set up and managed Google Analytics and Google Tag Manager for accurate data tracking. Leveraged Git for version control and used Trackster to assign and track tasks. Developed SEO-optimized campaign websites featuring lead capture forms and optimized web performance focusing on load times and responsiveness. Managed projects using Laravel Valet with integrated SASS workflows.
Senior Web Developer at Dubizzle LABS
February 1, 2019 - November 1, 2024Developed and maintained dynamic and SEO-friendly websites using WordPress and front-end technologies (HTML5, CSS, JavaScript, jQuery). Converted intricate design layouts from Photoshop and Adobe XD into responsive web pages. Created templates in Google Ads Manager for native listings to facilitate ad campaigns that drove business growth. Focused on high performance, responsiveness, and user-friendly interfaces.
Senior Web Developer at Digitonics Labs
February 1, 2017 - February 1, 2019Managed and coordinated tasks for developers and designers to ensure efficient workflow and timely project completion. Collaborated with sales teams to understand client requirements. Developed and maintained WordPress and WooCommerce websites ensuring high performance and functionality. Used HTML5, CSS, JavaScript, and jQuery for responsive interactive web pages. Converted Photoshop designs to functional web pages and implemented responsive email templates compatible across email clients. Ensured website performance using Google PageSpeed Insights and GTmetrix.
Team Lead | Web Developer at Aimviz
November 1, 2015 - February 1, 2017Managed and coordinated tasks for developers and designers, ensuring efficient workflow and timely project delivery. Collaborated with sales teams to set goals based on client project requirements. Developed and maintained high-performance WordPress and WooCommerce websites. Used HTML5, CSS, JavaScript, and jQuery for engaging, interactive web pages. Converted Photoshop designs to responsive web pages and designed responsive email templates. Ensured website performance was optimal through tools like Google PageSpeed Insights and GTmetrix.
Senior Web Developer at Getsol
November 1, 2014 - November 1, 2015Developed and maintained high-performance WordPress websites with robust functionality and responsiveness. Used HTML5, CSS, JavaScript, and jQuery to create interactive, visually appealing web interfaces. Converted Photoshop design layouts into responsive functional web pages. Designed responsive email templates compatible across email clients. Collaborated with designers to integrate design elements seamlessly. Ensured websites met performance standards using Google PageSpeed Insights and GTmetrix and enhanced UI/UX for better user engagement.
Associate Engineer | Web Developer at Cooperative Computing
May 1, 2014 - November 1, 2014Developed and maintained high-performance WordPress websites with robust functionality and responsiveness. Used HTML5, CSS, JavaScript, and jQuery to create visually appealing and interactive interfaces. Converted Photoshop designs to responsive web pages maintaining design integrity. Designed responsive email templates ensuring compatibility across email clients. Collaborated with designers for integration of design elements and used Google PageSpeed Insights and GTmetrix for website performance. Enhanced user experience and UI design for improved engagement.
Team Lead | Web Developer at Aim Viz
November 1, 2015 - February 1, 2017Managed developers and designers, coordinated workflows, and delivered milestones on client projects; facilitated communication between clients and the development team and ensured website performance.
Web Developer at Cooperative Computing
May 1, 2014 - November 1, 2014Collaborated with sales and client teams to gather requirements, set goals and deadlines, and build high-performance websites using WordPress and WooCommerce; implemented SEO-friendly pages; ensured cross-browser compatibility.
Education
Masters at Mohammad Ali Jinnah University
January 1, 2020 - December 31, 2022Bachelor of Studies at University Of Karachi
January 1, 2009 - December 31, 2012Masters at Mohammad Ali Jinnah University
January 1, 2020 - December 31, 2022Bachelor of Studies at University Of Karachi
January 1, 2009 - December 31, 2012Masters in Computer Science at Mohammad Ali Jinnah University
January 1, 2020 - December 31, 2022Bachelor of Studies in Computer Science at University Of Karachi
January 1, 2009 - December 31, 2012Masters in Computer Science at Mohammad Ali Jinnah University
January 1, 2010 - January 1, 2012Bachelor's in Computer Science at University of Karachi
January 1, 2009 - January 1, 2012Qualifications
Google Analytics 4 (GA4) Certified
January 11, 2030 - May 8, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Travel & Hospitality
Skills
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