Jamie Smith

Provided digital marketing technology consultation to help companies identify and implement impactful marketing tools. Created and optimized digital marketing processes through automation and strategic AI implementation. Designed and developed scalable websites and landing pages tailored to business needs. Built CMS integrations with WordPress, Zendesk, HubSpot, and Webflow. Spearheaded a company-wide accessibility initiative integrating WCAG-compliant design updates, led migration of M1.com to Pantheon, and enhanced marketing analytics through refined tracking implementations.

Improved deployment efficiency and reduced downtime by designing and implementing CI/CD workflows with version-controlled repositories for seamless updates to themes and plugins. Led the pilot rollout of A/B testing by creating a scalable framework to optimize marketing strategies and enhance user engagement. Optimized Google Tag Manager for improved site performance and accurate tracking. Collaborated with global teams in the U.S., Ireland, and Latin America to leverage regional market insights for growth in the Latin American market.

Developed and maintained scalable WordPress and Zendesk solutions to meet evolving marketing and business requirements. Engineered martech integrations, including Google Tag Manager and analytics platforms, to improve marketing efficiency and data-driven decision-making. Consulted with internal marketing teams to deploy technical solutions improving site performance and conversion rates. Led performance optimizations to enhance speed, reliability, and user experience.