Lorin Cerina

Designed weekly sport magazine layouts, including VBA macros for Excel to deliver statistics and tables, contributing to a 45% increase in customer growth. Created logo and branding materials, promotional print and web materials aligning with company objectives. Developed hand coded HTML emails optimized for multiple clients including Outlook and Dark mode, created animated gifs, and troubleshot technical issues with Optimove. Managed GDPR compliance and worked as KYC and AML officer.

Supported CRM Manager in planning and executing daily marketing campaigns including email, push notifications, and SMS. Collaborated with design team to create engaging email templates resulting in increases in engagement, conversions, and revenue. Responsible for hybrid coding of emails, testing for device consistency including Dark Mode, A/B testing subject lines and content, campaign setup with dynamic content, and segmentation using collected data. Coordinated with IT teams and Optimove service providers and mentored front end developers and graphic designers on email specific coding and visuals.

Designed weekly sport magazine layouts including writing VBA macros for Excel statistics and results, contributing to a 45% customer growth. Created branding and logo for SuperSport. Developed promotional materials for print, web, and billboards aligned with company goals. Crafted HTML email campaigns using Figma, Affinity Designer, and Photoshop. Hand-coded emails with HTML, CSS, and VML to support Outlook and Dark mode, prepared visuals and animated gifs, and conducted testing with Email on Acid. Troubleshot technical issues collaborating with Optimove service providers. Ensured compliance with GDPR and contributed to KYC and AML functions from 2018-2019.