I am an experienced Content Development CRM Specialist with a strong background in email marketing, hybrid hand coding of emails, and executing complex marketing campaigns involving email, push notifications, and SMS. I thrive in fast-paced team environments but also work independently, bringing a self-driven problem-solving attitude and excellent relationship building skills. I remain calm under pressure, efficiently manage multiple projects, and am always eager to learn new skills. My expertise includes collaboration with design teams to deliver visually appealing email templates that boost engagement and conversions, mentoring developers and designers for email-specific requirements, and maintaining GDPR compliance. With solid experience in email campaign setups, A/B testing, segmentation, and use of tools like HubSpot, Optimove, and Sendinblue, I bring a comprehensive approach to CRM and digital marketing challenges.

Lorin Cerina

I am an experienced Content Development CRM Specialist with a strong background in email marketing, hybrid hand coding of emails, and executing complex marketing campaigns involving email, push notifications, and SMS. I thrive in fast-paced team environments but also work independently, bringing a self-driven problem-solving attitude and excellent relationship building skills. I remain calm under pressure, efficiently manage multiple projects, and am always eager to learn new skills. My expertise includes collaboration with design teams to deliver visually appealing email templates that boost engagement and conversions, mentoring developers and designers for email-specific requirements, and maintaining GDPR compliance. With solid experience in email campaign setups, A/B testing, segmentation, and use of tools like HubSpot, Optimove, and Sendinblue, I bring a comprehensive approach to CRM and digital marketing challenges.

Available to hire

I am an experienced Content Development CRM Specialist with a strong background in email marketing, hybrid hand coding of emails, and executing complex marketing campaigns involving email, push notifications, and SMS. I thrive in fast-paced team environments but also work independently, bringing a self-driven problem-solving attitude and excellent relationship building skills. I remain calm under pressure, efficiently manage multiple projects, and am always eager to learn new skills.

My expertise includes collaboration with design teams to deliver visually appealing email templates that boost engagement and conversions, mentoring developers and designers for email-specific requirements, and maintaining GDPR compliance. With solid experience in email campaign setups, A/B testing, segmentation, and use of tools like HubSpot, Optimove, and Sendinblue, I bring a comprehensive approach to CRM and digital marketing challenges.

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Language

English
Advanced
Croatian
Fluent

Work Experience

Content Development CRM Specialist at Super Sport, Croatia
January 1, 2021 - Present
Provide daily support to the CRM Manager in the planning and execution of marketing campaigns including email, push notifications, and SMS. Collaborated with design team to create visually appealing email templates, boosting engagement by 20%, conversions by 10%, and Net Gaming Revenue by 11%. Responsible for hybrid coding of emails and testing for consistent appearance across devices including Dark Mode. Conduct A/B testing on various email elements and analyze performance. Manage complex promotional, transactional, and VIP campaigns with dynamic content across multiple channels. Perform competitive research to optimize coding architecture and user experience. Develop customer segmentation strategies and coordinate project tasks with Jira. Work closely with IT and service providers such as Optimove to ensure proper campaign tracking and deployment. Mentor front-end developers and graphic designers on email-specific coding and visual standards.
Email Developer | Designer at Super Sport, Croatia
January 1, 2021 - September 1, 2025
Designed weekly sport magazine layouts including writing VBA macros for Excel statistics and results, contributing to a 45% customer growth. Created branding and logo for SuperSport. Developed promotional materials for print, web, and billboards aligned with company goals. Crafted HTML email campaigns using Figma, Affinity Designer, and Photoshop. Hand-coded emails with HTML, CSS, and VML to support Outlook and Dark mode, prepared visuals and animated gifs, and conducted testing with Email on Acid. Troubleshot technical issues collaborating with Optimove service providers. Ensured compliance with GDPR and contributed to KYC and AML functions from 2018-2019.
Graphic Designer | DTP at Freelance
January 1, 2018 - September 1, 2025
Created over 25 different layouts for the 'Employee Benefits Guide' series using the guru.com platform. Received positive reviews for quality design work on this freelance platform.
Content Development CRM Specialist at Super Sport, Croatia
January 1, 2021 - Present
Supported CRM Manager in planning and executing daily marketing campaigns including email, push notifications, and SMS. Collaborated with design team to create engaging email templates resulting in increases in engagement, conversions, and revenue. Responsible for hybrid coding of emails, testing for device consistency including Dark Mode, A/B testing subject lines and content, campaign setup with dynamic content, and segmentation using collected data. Coordinated with IT teams and Optimove service providers and mentored front end developers and graphic designers on email specific coding and visuals.
Email Developer | Designer at Super Sport, Croatia
January 1, 2021 - September 1, 2025
Designed weekly sport magazine layouts, including VBA macros for Excel to deliver statistics and tables, contributing to a 45% increase in customer growth. Created logo and branding materials, promotional print and web materials aligning with company objectives. Developed hand coded HTML emails optimized for multiple clients including Outlook and Dark mode, created animated gifs, and troubleshot technical issues with Optimove. Managed GDPR compliance and worked as KYC and AML officer.
Graphic Designer | DTP at Freelance
January 1, 2018 - September 1, 2025
Created over 25 layouts for the “Employee Benefits Guide” series. Delivered graphic design and DTP services using the guru.com platform and maintained positive client reviews. Developed visual assets and layouts supporting client marketing and communication needs.
Content Development CRM Specialist at Super Sport
January 1, 2020 - Present
Supported the CRM Manager in planning and executing day-to-day marketing campaigns involving email, push notifications, and SMS. Collaborated with the design team to create visually appealing email templates leading to a 20% increase in engagement, 10% increase in conversions, and up to 11% increase in Net Gaming Revenue. Responsible for hybrid coding of emails, including testing for compatibility across all devices and Dark Mode, A/B testing, segmentation, and setting up complex campaigns with dynamic content. Worked with IT teams and external providers like Optimove to troubleshoot campaign issues. Briefed and assisted in-house designers and mentored front-end developers and graphic designers on email-specific coding and visuals. Created layouts in Figma and Photoshop and managed GDPR compliance knowledge relating to KYC and AML roles.
Email Developer | Designer upon request at Super Sport
December 31, 2019 - September 1, 2025
Hand coded emails using HTML, CSS, and VML ensuring compatibility with Outlook and Dark Mode. Prepared graphic elements including visuals, icons, and animated gifs. Tested emails using Email on Acid for quality assurance. Assisted with troubleshooting technical issues with the Optimove service provider regarding tracking, implementation, or deployment of campaigns. Worked in compliance with GDPR regulations, utilizing previous experience as a KYC and AML officer.

Education

MM, MA at Otis & Parsons School of Design, Los Angeles, CA
January 11, 2030 - September 1, 2025
MM, MA at Otis & Parsons School of Design, Los Angeles, CA
January 11, 2030 - September 1, 2025
MM, MA at Otis & Parsons School of Design, Los Angeles, CA
January 11, 2030 - September 1, 2025

Qualifications

Online Casino Management
January 11, 2030 - August 15, 2025
CRM – Customer Relationship Management
January 11, 2030 - July 27, 2025
SLOT GAMES 2025
January 11, 2030 - June 18, 2025
Litmus Foundation Certification
January 11, 2030 - June 26, 2025
Advanced Insights: Online Casino Bonuses
January 11, 2030 - August 26, 2024
Digital Marketing (HubSpot Academy)
January 11, 2030 - January 25, 2025
Email Marketing (HubSpot Academy)
January 11, 2030 - January 26, 2025
Email Coding Fundamentals Course (Anne Tomlin Course - Emails Y’all)
January 1, 2024 - December 31, 2025
HTML Email Development (emarketeers)
January 11, 2030 - May 30, 2023
HTML Email Mastery - Build Responsive HTML Email Templates (Udemy)
January 11, 2030 - July 11, 2025
Certification for Email Marketing (Sendinblue Academy)
January 11, 2030 - September 15, 2022
Rights of the Data Subject (Olivia GDPR)
January 11, 2030 - April 24, 2025
Basic Course (Olivia GDPR)
January 11, 2030 - April 23, 2024
Online Casino Management
January 11, 2030 - August 15, 2025
CRM – Customer Relationship Management
January 11, 2030 - July 27, 2025
SLOT GAMES 2025
January 11, 2030 - June 18, 2025
Litmus Foundation Certification
January 11, 2030 - June 26, 2025
Advanced Insights: Online Casino Bonuses
January 11, 2030 - August 26, 2024
DIGITAL MARKETING - HubSpot Academy
January 11, 2030 - January 25, 2025
EMAIL MARKETING - HubSpot Academy
January 11, 2030 - January 26, 2025
Email Coding Fundamentals Course - Anne Tomlin Course
January 1, 2024 - December 31, 2025
HTML Email Development - emarketeers
January 11, 2030 - May 30, 2023
HTML Email Mastery - Udemy
January 11, 2030 - July 11, 2025
CERTIFICATION FOR EMAIL MARKETING - Sendinblue Academy
January 11, 2030 - September 15, 2022
Rights of the data subject - Olivia GDPR
January 11, 2030 - April 24, 2025
Basic course - Olivia GDPR
January 11, 2030 - April 23, 2024
Digital Marketing; HubSpot Academy
January 1, 2025 - December 31, 2025
Email Marketing; HubSpot Academy
January 1, 2025 - December 31, 2025
Advanced Insights: Online Casino Bonuses; Casino Guru Academy
January 1, 2024 - December 31, 2024
Olivia GDPR Rights of the data subject; ARC II project, advanced
January 1, 2025 - December 31, 2025
Olivia GDPR Rights of the data subject; ARC II project, basic course
January 1, 2024 - December 31, 2024
Email Coding Fundamentals Course; Emails Y’all by Anne Tomlin
January 1, 2024 - September 1, 2025
HTML Email Development; emarketeers by Jay Oram
January 1, 2023 - September 1, 2025
HTML Email Mastery - Build Responsive HTML Email Templates; Udemy
January 1, 2023 - September 1, 2025
Certification for Email Marketing; Sendinblue Academy
January 1, 2022 - September 1, 2025

Industry Experience

Gaming, Media & Entertainment, Professional Services, Financial Services, Retail, Software & Internet