I am an innovative graphic designer with strengths in digital illustration and brand identity design, bringing three years of experience transforming client briefs into compelling visual solutions that engage diverse audiences.
I also drive social media strategies to boost audience interaction and brand visibility, collaborating with creators and teams to deliver on-trend merchandise and campaigns across livestreams and online content.
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As the sole designer for Good Hearts Club, a small clothing brand in Lincoln, I was responsible for all new design work. This included: T-shirt design, social media design, web graphics, seasonal promotions, brand identity, collaborative projects and more. We were able to connect with local businesses and create a community which wore our clothing but also attended in person pop ups and events.
I was tasked with creating a design to be launched across prints and tote bags in Stokes cafe in Lincoln. I was able to take their designs from new brand guidelines and create something new using their characters and my illustration of the building itself as instructed by their design team. The design is to be used to bridge the gap between old and new.
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