Creative content needs to be a few things, at the same time, and that’s – engaging, relatable and inspiring.
There’s a fine line between marketing, and simply shoving a product in your customer’s unsuspecting face. Ideally, you want to make your customer happy and inspired – you want them to want to invest in your service. Are you producing content that’s average and gets lost in millions upon millions of content on the internet?
Don’t panic! We have the 5 Killer Creative Content Rules that will inspire and engage your audience, so you’re marketing your brand the way it should be.
1. Make Creative Content That’s Informative
It’s super important that your customers feel like they know what you’re talking about, and see you as a trusted authority within your industry.
This is why you’ve got to take the time to make really detailed blog posts and downloadable content within your creative marketing- don’t be lazy with this! Making clickbait content is a short term win but won’t win you any loyal followers long term, not to mention disappoint your existing followers…
The truth is, people just love infographics. In fact, there’s an infographic on why people enjoy infographics so much (who would have thought!?)
It basically comes down to the fact that, as a species, we’re pretty visually wired. And in a world that’s saturated with information, infographics can give you the same facts much more quickly than text. Plus, they’re pretty and look great on your website and social media. If you do the research right, they’re fantastic to include in your creative content marketing and will effectively engage and excite your target market.
2. Your Creative Content Needs to Be Entertaining
You don’t always have to take a deadly serious tone.
Take a leaf out of Buzzfeed’s book and write something funny for a change. This could be a list of funny reaction GIFs that’s relevant to them or a compilation of funny stories from the industry.
April Fool’s Day on its way? Consider pranking your audience – no, seriously, it’s an engaging and fun way of getting everyone involved! Last year, we made this very convincing portfolio for legendary anchorman Ron Burgundy on Twine, and it’s safe to say it got a lot of clicks.
3. Inspire Your Audience with Your Creative Content
There’s nothing people like more than a healthy dose of inspiration when they’re scrolling through their Instagram feed.
Instagram is an incredibly oversaturated platform, so it’s easy for your audience to get lost amongst the noise. Don’t lose them! Make creative content that’s inspiring enough to get them manually checking out your profile, every time they go on the app. Having content creative enough to do the work for you is the real game-changer.
4. Make Creative Content That Gives Back
Possibly above all else, people LOVE free stuff. Or at the very least, discounted stuff. Either way, people like to think they’re getting a deal, so you should be capitalising on that often with the creative content you put out there. And, there are many different creative types of content that can allow you to do this!
Post out an offer on social media and just wait – those discounts will be snatched up in no time. You’ll make your customers happy and that’s likely to encourage brand loyalty. It’s also perfect for first-time customers, as people are more likely to take a risk on a new product if they’re getting it at a lower price.
5. Your Creative Content Should Be Transparent
This rule should apply to ALL your content, not just creative posts.
There’s nothing more likely to make people unhappy than realising they’ve been tricked. As Gary Vaynerchuk puts it, the order should always be Jab, jab, right hook – give, give again and then ask. If you’re honest in your different types of content, then there’s nothing with asking, you just can’t go in with the ask first. That’s not how good relationships are formed between business and customer – so make sure this isn’t something you’re doing in your creative content.
We hope you gained some vital knowledge following these 5 Killer Creative Content Rules to Inspire Your Audience – there are many different types of online content, but if you keep these rules in mind, you’re headed for success.
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