Naturally Grown Farms is a premier provider of micro-sized vegetables, herbs, mushrooms, and seasonal produce to professional and home kitchens in Argyle, TX. They enlisted my expertise to revitalize their online presence through a comprehensive site audit and redesign. With a focus on showcasing their vibrant array of micro greens and other offerings, my mission was to create a visually captivating and user-friendly website that embodies the essence of Naturally Grown Farms’ commitment to quality and sustainability.

Site Audit and Redesign Deliverables:

• Streamlined navigation and intuitive user interface to enhance the browsing experience and facilitate seamless navigation through product offerings.
• Clean and modern design aesthetics that reflect the freshness and vitality of Naturally Grown Farms’ produce, with a focus on showcasing their micro greens in a visually enticing manner.
• Integration of captivating photography showcasing the vibrant colors and textures of their produce, evoking a sense of freshness and quality that resonates with visitors.
• Implementation of responsive design principles to ensure compatibility and optimal viewing experiences across all devices and screen sizes.

Focus on Micro Greens Deliverables:

• Designing dedicated sections and pages that spotlight Naturally Grown Farms’ diverse range of micro greens, accompanied by enticing photography and descriptive content to showcase their flavor and versatility.
• Implementing interactive features such as image galleries and hover effects to engage visitors and encourage exploration of the micro greens collection.
• Incorporating calls-to-action strategically to prompt visitors to learn more about specific micro greens, place orders, or engage with the brand on social media platforms.

Outcome:
The collaborative efforts between our team and Naturally Grown Farms culminated in the successful redesign of their website, elevating their online presence and positioning them as a premier destination for fresh, sustainable produce. The clean yet lively design aesthetics, coupled with enticing photography and a focus on micro greens, effectively convey the essence of Naturally Grown Farms’ brand and offerings. With a revitalized website in place, Naturally Grown Farms is well-equipped to engage customers, drive sales, and cultivate lasting relationships with culinary enthusiasts and professionals alike.​​​​​​​

After completing the product photography (80+ products) Crew Tool engaged me to develop a catalogue (for digital & print) to be used in their upcoming trade-shows. The simple yet refreshed look was a success and caught the attention of many exhibitors and clients motivating the team to decide on a website redesign to take what I did even further!

Crew Tool approached me for help with product photography to be used on the website as well as their new catalogue supporting the launch of new products. This wasn’t your typical photoshoot and it challenged me to push beyond the product shots to create content that could be used outside of the product detail pages. Photographing clear plastic nozzles isn’t for the faint of heart!

​​​​​​​In collaboration with talented designer Natalie Enderlin, I had the privilege of spearheading a transformative project for Housley Group, a leading full-service utility construction company. Tasked with conducting a comprehensive audit and redesign of their outdated website, our mission extended beyond mere aesthetics to redefine their digital presence and establish a clear branding direction that resonates with their audience.

• Branding Direction: We collaborated with Housley Group to establish a clear branding direction that embodies their core values and distinguishes them within the competitive landscape of utility construction. Our deliverables included:
  – Development of a cohesive brand identity that conveys Housley Group’s reliability, integrity, and industry leadership.
  – Creation of brand guidelines outlining key visual elements, such as color palette, typography, and imagery, to maintain consistency across all brand touchpoints.
  – Collaboration with the client to refine their messaging and positioning, ensuring alignment with their target audience and business objectives.

• Website Redesign: To support our branding exercise and inform the definition of the new site design we embarked on a meticulous audit of Housley Group’s existing website, identifying pain points, areas for improvement, and opportunities for enhancement. We interviewed Housley’s executive team to understand key business objectives and understand how the new site was going to support the company’s strategy. Leveraging our findings, we collaborated closely with the client to conceptualize and execute a redesign strategy that prioritized user experience, functionality, and visual appeal. Our deliverables included:
  – Streamlined navigation and intuitive layout to enhance user engagement and facilitate seamless browsing.
  – Modern and visually captivating design elements that reflect Housley Group’s professionalism, expertise, and commitment to excellence.
  – Integration of interactive features and multimedia content to showcase their diverse range of services and projects effectively.
  – Implementation of responsive design principles to ensure optimal viewing experiences across all devices and screen sizes.

Outcome: The collaborative efforts between Natalie Simpson, myself, and Housley Group culminated in the successful transformation of their digital presence and branding strategy. The redesigned website now serves as a dynamic platform for showcasing Housley Group’s capabilities, fostering client engagement, and driving business growth. With a cohesive brand identity and intuitive user experience in place, Housley Group is well-positioned to solidify their position as a trusted leader in the utility construction industry and embark on a path of sustained success.

Le Soi, a premier anti-aging, regenerative, and aesthetic medical practice, sought to establish a strong brand identity and an engaging online presence. London, the owner, came to me with a vision to marry her New Orlean’s origins and her flawless style. Tasked with crafting their brand identity and developing a dynamic website, I embarked on a comprehensive project to reflect Le Soi’s commitment to excellence and innovation in cosmetic and aesthetic treatments.

Scope of Work: The project included branding and website design.

• Brand Identity Development: Understanding the essence of Le Soi’s mission and values, we conducted a collaborative Branding Workshop to define the brand’s personality, positioning, and visual identity.
  Our deliverables included: Creation of a distinctive logo capturing the essence of Le Soi’s ethos and services, accompanied by alternate versions to ensure adaptability across various applications. Development of a comprehensive Brand Guide/Brand Board outlining the brand’s visual elements, including color palette, typography, and imagery guidelines, to maintain consistency across all touch points. Design of elegant and professional business cards that harmonized with the brand’s identity, leaving a lasting impression on clients and partners.
• Website Development: In parallel with brand identity development, we focused on creating a user-friendly and visually captivating website that serves as a central hub for Le Soi’s online presence.
  Our deliverables included: Design and development of a responsive website featuring intuitive navigation, compelling visuals, and engaging content to provide visitors with an immersive experience. Integration of online booking functionality, enabling current and potential clients to conveniently schedule appointments directly through the website. Implementation of a blog section to share informative content and educational resources on anti-aging treatments, cosmetic injectables, skincare tips, and more, positioning Le Soi as a trusted authority in the field. Showcase of services offered, including detailed descriptions and before-and-after galleries, to educate visitors and inspire confidence in Le Soi’s expertise and capabilities.

Outcome: The collaboration between Le Soi and I resulted in the successful development of a cohesive brand identity and an interactive website that aligns with the practice’s values and objectives. The refined logo and brand elements convey sophistication and professionalism, while the website serves as a comprehensive platform for client engagement. By combining aesthetic appeal with functionality, Le Soi’s brand identity and website empower them to effectively connect with their audience, foster trust, and drive business growth in the competitive landscape of anti-aging and aesthetic medicine.

In addition to designing Yasmin Mohamad’s website, I created a suite of print and digital marketing materials aimed at enhancing her brand visibility and supporting her promotional efforts. From a comprehensive media kit to personalized email templates and print collateral, my goal was to equip Yasmin with the tools needed to effectively engage her audience and elevate her authorial brand.

Scope of Work: Our collaboration with Yasmin Mohamad encompassed the development of various marketing collateral, tailored to her unique needs and objectives:

• Media Kit: We crafted a comprehensive media kit containing essential information about Yasmin and her books. Designed to resonate with journalists, bloggers, and influencers, the media kit serves as a valuable resource for securing media coverage and fostering promotional opportunities.
• Email Marketing: We set up the Klaviyo email marketing platform and created custom email templates to engage Yasmin’s audience, share news and updates, and nurture relationships with her readers. These personalized emails serve as a powerful tool for building connections and driving engagement.
• Print Materials: To reinforce Yasmin’s professional image and brand consistency across offline channels, we designed and produced a range of print materials, including business cards, flyers, newsletter sign-up sheets, and thank you cards. Each piece was meticulously crafted to align with Yasmin’s brand identity and leave a lasting impression on her audience.

Outcome: The collaborative efforts between Yasmin Mohamad and our team resulted in the creation of a comprehensive suite of marketing materials that effectively support her promotional endeavors and enhance her brand visibility. From media kits to personalized email campaigns and print collateral, each component was thoughtfully designed to resonate with Yasmin’s audience and reinforce her professional image across both digital and offline channels.​​​​​​​

Overview & Scope of Work: Yasmin Mohamad, an aspiring author embarking on her journey to publish her first children’s book trilogy, partnered with me to bring her creative vision to life. Collaborating closely, we crafted a cohesive brand identity and suite of marketing materials to support Yasmin’s literary adventure. The scope of work included brand development, responsive website design, and the creation of marketing collateral.

• Brand Development: Inspired by Yasmin’s imaginative storytelling and the thematic elements of her books, we designed a playful yet sophisticated brand identity. This included a distinctive logo incorporating ocean wave motifs, symbolizing the adventurous spirit of Yasmin’s creations. Additionally, we developed a cohesive brand theme infused with whimsical charm, ensuring Yasmin’s brand remains memorable and recognizable across all platforms.
• Responsive Website Design: To serve as a digital hub for Yasmin’s audience, we designed a user-friendly website tailored to her needs. The site features intuitive navigation, captivating visuals, and engaging content to showcase Yasmin’s books and connect with her readers. We integrated a content management system for easy updates and a dynamic blog to drive community engagement and share behind-the-scenes stories.
• Marketing Collateral: In support of Yasmin’s promotional efforts, we created a comprehensive suite of print and digital marketing materials. This included a media kit for press coverage, custom email templates for audience engagement, and print materials such as business cards, flyers, and thank you cards. Each piece reinforced Yasmin’s brand identity and professionalism across all channels. (see project Yasmin Mohamad pt.2)

Outcome: The collaboration between Yasmin Mohamad and Doo-Eh Digital Boutique resulted in a captivating brand identity and marketing collateral that aligns with Yasmin’s creative vision. With our support, Yasmin is poised to embark on her authorial journey with confidence, engaging young readers and igniting their imagination with her storytelling