Creative Technologist who uses instructional design to transform dense, legacy knowledge into visually compelling media that drives measurable business results.
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Executive Summary
A cinematic corporate film created for Getty Images that premiered at an annual board meeting and now serves as the anchor for new-employee orientation.
Business Alignment
The organizational challenge was to produce a visually engaging, culturally resonant film on a tight timeline and budget. The strategic goal was to create a dual-purpose asset: an inspiring piece to impress the executive board, and a welcoming, clear orientation tool to communicate company values to new hires.
Creative & Technical Execution
Led the end-to-end production, utilizing a RED camera to capture crisp, cinematic live-action visuals. Executed complex, “invisible” visual effects (VFX) in Adobe After Effects, including precise motion tracking, environment cleanup, and object replacement, to elevate the final polish without expanding the production budget. Managed the final assembly, motion graphics, and pacing using Premiere Pro.
Measured Impact
Successfully delivered a highly polished film within strict budget constraints that was adopted as a permanent fixture in Getty Images’ onboarding process, proving the ability to deliver scalable internal media.
Executive Summary
A mixed-media educational campaign—comprising a four-part video series and over 24 micro-learning shorts that blends a live-action host with a fully rigged animated character to teach students about municipal water treatment.
Business Alignment
The organizational challenge was to translate complex, text-heavy scientific documents (like PDFs explaining coagulation) into accessible, age-appropriate content for school tours and the general public. The strategic goal was to connect youth to real-world infrastructure science while highlighting ENWIN’s role in community safety, ultimately modernizing how the plant conducts its educational outreach.
Creative & Technical Execution
Acted as the Creative Director, collaborating closely with EnWin’s project managers, social media experts, and facility engineers to ensure strict scientific validation. Designed, fully rigged, and articulated “Dewy” (the animated co-host), lip-syncing his dialogue and building custom digital environments. Seamlessly composited the animated character into live-action video and designed motion graphic info-cards to visually explain dense scientific concepts.
Measured Impact
The animated character was an instant hit, dramatically increasing engagement and information retention among younger audiences. Operationally, the series successfully reduced the number of physical guides required to conduct children’s plant tours, proving that high-quality, modernized media can drive direct operational efficiencies.
Executive Summary
A strategic repurposing project that transformed a dense 2025 Workplace Wellness Report into three distinct short-form deliverables targeted at awareness, engagement, and behaviour change.
Business Alignment
The goal was to prove the value of production thinking and intentional AI use by turning long-form corporate data into emotionally resonant, audience-specific micro-learning assets without losing message consistency or cultural sensitivity.
Creative & Technical Execution
Used Google NotebookLM to extract core insights and ChatGPT for narrative scripting. Leveraged Veo 3 (Google Flow) for video generation, Nano Banana for reference image consistency, ElevenLabs for natural voiceover, and HeyGen for instructional avatars. Final manual editing, pacing, and text control were completed in Premiere Pro and After Effects.
Measured Impact
Successfully accelerated production while maintaining human editorial judgment, resulting in executions that prioritized clarity and behavioral relevance, proving AI’s viability as a creative accelerator for corporate L&D content.
Executive Summary
An immersive virtual reality narrative prototype built in Unreal Engine that transforms the user from a passive viewer into the active protagonist.
Business Alignment
The project explored the tension between traditional cinematic storytelling and participant-driven narratives. The strategic goal was to solve the complex design challenges of maintaining pacing and narrative coherence when agency is handed over to the audience in a 360° environment.
Creative & Technical Execution
Built a responsive, living 3D environment using Unreal Engine. Used Character Creator and facial motion capture to design digital characters with human nuance. Applied spatial storytelling, utilizing environmental cues (colour, lighting, motion) and interactive architecture to intuitively guide the user without breaking immersion.
Measured Impact
Acted as a functional case study that successfully challenged assumptions about narrative control, demonstrating how real-time feedback and environmental design can drive emotionally resonant, agency-driven stories
Executive Summary
A portable, mixed-reality training simulation built in Unity to replace expensive physical mockups with hands-on, scalable experience.
Business Alignment
The project was designed to provide a dynamic, cost-effective way to train teams on complex heavy-machinery layouts and emergency evacuation drills. The goal was to align with the needs of diverse industries (healthcare, manufacturing, oil & gas) by offering a portable solution that reduces the operational drag and risk of on-site training.
Creative & Technical Execution
Built a modular, gamified environment using Unity (C#), SketchUp, and Blender, optimized for the Quest headset. Integrated real-time AI-powered dialogue avatars and spatial audio to deepen presence and simulate hazardous architectural layouts.
Measured Impact
Enabled trainees to gain operational familiarity off-site, which successfully reduced on-site onboarding time, improved safety, and increased instructional clarity.
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