University of North Carolina at Chapel Hill: Social Media & Marketing Coordinator

Social Media Manager is needed in North Carolina, United States.

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Client: University of North Carolina at Chapel Hill

Location: North Carolina

Contract: Part Time

Posting Information

• Department: SA Carolina Housing - 653001
• Career Area: Public Relations/Communications/Marketing
• Posting Open Date: 05/30/2023
• Application Deadline: 06/16/2023
• Position Type: Temporary Staff (SHRA)
• Position Title: Social Media & Marketing Coordinator
• Position Number: 20015054
• Vacancy ID: S021599
• Full-time/Part-time: Part-Time Temporary
• Hours per week: 30
• Work Schedule: Work schedule can be flexible but will remain within 30 hours per week maximum allotment. Work will be primarily in-office due to content creation needs being on campus.
• Position Location: North Carolina, US
• Hiring Range: $15/per hour
• Proposed Start Date: 07/17/2023
• Estimated Duration of Appointment: 6 months not to exceed 11 months

Position Information

• Primary Purpose of Organizational Unit:
• Carolina Housing is committed to providing convenient housing that is secure, inclusive, and supportive. Students create a home in our on-campus communities, build life-long friendships and develop skills for their current and futures successes as they journey through their Carolina experience. In support of this mission, the department provides a comprehensive campus housing operation for approximately 10,000 residents including business services, residence life and education, family housing, administrative services, housekeeping, maintenance, human resources, marketing, and information technology.
• Within these operations, over 500 full-time, part-time, and student staff are responsible for 3.1 million square feet of residential space and an annual auxiliary budget of over $70 million. The department receives no State funding, which makes the operation unique in that it must manage both revenue and expense projections and budgets. The department is also dynamic in that it must continuously adjust to changes in student preferences, demand, rate levels, and a changing landscape of construction and renovation, and enrollment growth.
• Carolina Housing prides itself on being student-centered, data-driven and dedicated to continuous improvement. To that end, the department is amid implementing its five-year strategic plan and in the process of long-term capital planning that is likely to include renovation and new construction.
• Position Summary:
• This position will report to the Assistant Director of Marketing and work with the Social Media and Digital Marketing Manager. The Social Media and Marketing Coordinator will be tasked with creating engaging multimedia content across an array of Carolina Housing’s digital platforms. The coordinator will be well-versed in social media trends and have some combination of writing/video/graphic design/photography experience.
• Responsibilities Include:
• Create engaging text, image and video content for all Carolina Housing social media accounts.
• Write weekly blog posts intended to sustain readers’ curiosity and create buzz around campus life and housing options
• Publish content and updates to the Carolina Housing website
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Train and collaborate with student Marketing Interns
• Attend and assist with hosting events on behalf of Carolina Housing.
• Create promotional clips for the Campus Connection podcast on social media and web
• Create fun, person on the street and residence hall showcase videos for social media and web
• Assist in preparation of monthly social media analytics report for the AD of Marketing.
• Suggest new ways to attract prospective customers, like promotions and competitions.
• Monitor web and campus buzz for any negative perceptions and report them to departmental leadership.
• Assist on other assignments and projects as requested.
• Must maintain professional and tactful demeanor at all times with all stakeholders and partners.
• Minimum Education and Experience Requirements:
• Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
• Required Qualifications, Competencies, and Experience:
• Writing experience, particularly for a website or blog.
• Proficient using and posting to all major social media platforms.
• Multimedia content creation experience (video/photo/podcast/etc).
• Preferred Qualifications, Competencies, and Experience:
• Strong video production skills in both filming and editing.
• WordPress familiarity.
• Special Physical/Mental Requirements:
• Ability to sit at desk performing computer work for extended periods of time.
• Ability to carry bags/carts of equipment, with or without accommodation, to various locations on campus. No heavy lifting required.
• Campus Security Authority Responsibilities:
• This position is designated as a Campus Security Authority in accordance with the Clery Act. This position will be required to report Clery crimes to the Clery Compliance Manager and complete annual training about reporting responsibilities.