Logicalis - Content Marketing Manager

Social Media Manager is needed in Maidenhead, United Kingdom.

Client: Logicalis

Location: Maidenhead, United Kingdom

Contract: Full Time, Other

Job Description

Role Title: Content Marketing Manager

Reports to: Senior Content and Communications Manager

Location: Flexible (Head Office based in Maidenhead)

Contract: 12 months FTC

Acting as maternity cover (FTC 12 months), Logicalis is looking for a content marketing manager to lead and execute our content strategy. You will be responsible for the execution and performance of content designed to help raise awareness, generate demand and cement Logicalis as a thought leader in the industry. We are looking for a storyteller with an editorial mindset who can partner cross-functionally with a range of other teams to deliver high-performing content to a range of audiences, both internally and externally. We are going through a period of growth and change within the business, so someone who isn’t scared of change and who thrives on new challenges is crucial. You will report into the Senior Content and Communications Manager and act as the centre point for all things content when it comes to thought leadership and communications (both internal and external).

The person

You will bring experience and a passion for content marketing with previous experience in B2B content marketing. You will have a proven track record of end-to-end content management, ideally within a B2B company. You will have an ability to write about complex subject-matter in an accessible and engaging way.

Accountabilities

• Lead and execute our internal communications programme including activities such as the quarterly global all hands, DE&I and raising awareness of our responsible business activities
• Raise awareness of Logicalis as a technology leader within the sustainability and responsible business space
• Build and execute content plan that supports our responsible business practice including ownership of curation and production of the Logicalis Environmental Statement and Responsible Business Report
• Investigate and propose tactics and channels to help Logicalis engage with key audiences
• Align with other team members to support go-to-market campaigns, strategies and product releases
• Be a brand ambassador, setting and maintaining the standards for Logicalis’ tone of voice and brand writing style across all internal and external touch points to ensure consistency and accuracy
• Maintain brand standard and consistency with collateral such as corporate deck and press kit
• Manage Logicalis International’s input to Datatec’s annual review
• Work with relevant stakeholders, continually assess and improve processes to streamline the production, approval and distribution of content across all channels in multiple countries
• Execute and manage all social media feeds in line with content strategy
• Manage and support award entries for Logicalis Group

Job Requirements

Your experience

• Strong understanding of how to communicate to a wide range of audiences from IT managers to C-suite along with appropriate channels
• Exceptional writing, editing, proofreading and copywriting skills with an understanding of how content can be utilized across owned, earned, and shared channels
• Strong project management and time management skills – capable of handling multiple projects, often in a time-pressured environment
• Understanding of content marketing tactics such as SEO, digital advertising, social media and related tools

Ideal:

• Experience using HubSpot and other content marketing tools such as Google Analytics
• Previous experience working in technology or IT industries
• Previous experience writing and proofreading technical content and turning technical content into engaging customer-facing communications
• Proactive approach to learning and content creation
• Strong eye for detail in reviewing own work and others
• Previous experience overseeing brand standard, especially when it comes to language and written brand expression
• Previous experience in award writing and entry

Additional Information

Employee Type: Full-Time

Location: Maidenhead

Job Type: Marketing

Experience: Not Specified

Date Posted: 1/19/2024