Mecca - Social Media Manager

Social Media Manager is needed in Maidenhead, United Kingdom.

Client: Mecca

Location: Maidenhead, United Kingdom

Contract: Full-time

Job Description

The Rank Group includes leading high street entertainment brands Mecca Bingo and Grosvenor Casinos, with venues across the UK and a thriving digital business. We are seeking a Social Media Manager to join our team at a pivotal moment in our strategy. This role will focus on the Mecca Bingo brand, delivering a highly creative and analytical social media strategy. The successful candidate will work within a collaborative team and take the lead in engaging our community through entertainment, engagement, and reactive conversations.

As the Social Media Manager, responsibilities will include:

• Evolving and optimizing opportunities to create a unique brand-driven community that grows customer loyalty and engagement.
• Leading day-to-day priorities for the social media team and managing third-party relationships in the UK and Gibraltar.
• Ensuring existing strategies are effective while exploring new avenues to engage and convert customers.
• Building relationships across different teams including creative studio, copy, promo, community management, and performance marketing.
• Planning a three-month rolling social media content calendar aligned with promotional messaging and brand priorities.
• Managing social media initiatives, content distribution, reach/engagement measurement, and establishing a measurement framework.
• Monitoring data and results, evolving strategy, and making recommendations regarding priorities and budgets.
• Collaborating with the Head of PR & Content to optimize customer-facing communications and overall social media strategy.

Requirements

To be considered for the role, candidates must have:

• Experience in social media within consumer-facing, multi-channel businesses, preferably in regulated industries.
• Proven track record in developing and delivering social media marketing in a fast-paced multichannel environment.
• The ability to create and execute engaging consumer content interactions via social media.
• Strong communication skills and the capacity to operate effectively at middle management level.
• Excellent influencing skills for fostering positive working relationships.
• Experience in leading and developing small teams.

Additional Information

The ideal candidate should be capable of working under pressure while setting and achieving high standards. They must demonstrate resilience, possess a strong work ethic, and have self-confidence to contribute at a senior level. A problem-solving mindset, passion for customer-centric communication, and an eagerness to innovate by challenging conventional thinking are essential. Flexibility and an entrepreneurial spirit will also be beneficial in this role.