ESL FACEIT Group - EFG - Social Media Manager, MENA

Social Media Manager is needed in Riyadh, Saudi Arabia.

Client: ESL FACEIT Group - EFG

Location: Riyadh Saudi Arabia

Contract: Full-time

Job Description

At EFG (ESL FACEIT Group), we create worlds beyond gameplay, where players and fans become a community. Our corporate social responsibility emphasizes “IT’S NOT GG, UNTIL IT’S GG FOR ALL.” We are passionate about shaping the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, heroes, as well as through our people and culture. As a Social Media Manager, you will lead the overall social media strategy in the MENA region, focusing on bringing EFG’s brands (ESL, DreamHack, and FACEIT) to Arabic-speaking markets. You will drive regional campaigns for the Esports World Cup, the world’s largest gaming and esports event held in Saudi Arabia. Your role involves formulating and implementing campaign initiatives related to our brand, partners, products, and events, while collaborating with local and global teams.

Requirements

What you’ll do:

• Develop the social media strategy to expand EFG’s brands presence in the MENA region.
• Drive regional campaigns for the Esports World Cup, held during the summer in Saudi Arabia.
• Build the appropriate channels strategy to ensure high acquisition and engagement of communities and set the editorial line for community-centric communication.
• Own and monitor KPIs, establishing their use to drive successful content strategies.
• Work with the creative team to produce locally relevant creative and communication assets.
• Efficiently communicate updates and reports for internal stakeholders.
• Collaborate cross-functionally with global teams across multiple disciplines, including Marketing, Creative, PR, Sales, and others to articulate product and brand vision.
• Brief departments, freelancers, and agencies with their scopes of work.
• Maintain knowledge of the cultural landscape, industry trends, audience needs and interests to provide relevant content for engagement.

What you’ll need:

• Bachelor’s degree in Marketing, Communications, or a similar discipline, or equivalent experience in social media or content agency.
• In-depth experience in social media or agency work (6+ years relevant experience).
• Strong understanding of the MENA market landscape, especially in Saudi Arabia.
• Demonstrated ability to communicate in English and Arabic; excellent copywriting skills in both languages are required.
• Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation.
• In-depth knowledge of various social media platforms (e.g., Twitter, Instagram, Facebook, TikTok, Discord).
• Strong experience in Community or community-related fields, preferably in gaming, with a track record of running social media campaigns (organic and paid).
• Experience working with creative teams, content producers, media agencies, product management, content creators, and external stakeholders.
• Experience engaging younger audiences in digital spaces; experience with esports/gaming or entertainment/sports is a plus.

Additional Information

EFG values inclusion and diversity in its workforce, celebrating the varied backgrounds of its team members. Candidates are encouraged to bring their unique perspectives to strengthen the community and culture within the company.