Global Drinks Intel - Social Media Freelancer

Social Media Manager is needed in United Kingdom.

Client: Global Drinks Intel

Location: United Kingdom

Contract: Part-time

Job Description

Job Title: Part-Time Social Media Freelancer

Company: Global Drinks Intel (B2B Publisher)

Location: Remote / Flexible

Hours: Part-Time (Negotiable)

Fee: £650 per month

Global Drinks Intel is a UK based leading B2B publisher providing insightful analysis and market intelligence within the global drinks industry. We are expanding our digital footprint and seeking a skilled social media freelancer to take our Instagram presence to the next level. The Global Drinks Intel platform features a wide mix of interviews, latest developments across all categories, news and market intelligence driven by research from organisations including the IWSR, Wine Intelligence, and CGA. The printed monthly magazine currently has a readership of over 19,000 readers across 130+ countries.

Requirements

• Proven experience in social media management, particularly Instagram.

• Strong understanding of content creation, visual storytelling, and brand marketing.

• Experience with LinkedIn for B2B engagement is highly desirable.

• Understanding of SEO principles for optimizing social media content.

• Ability to work independently and manage multiple tasks effectively.

• Proficiency in graphic design tools (Canva, Adobe Suite, or similar) is a plus.

• Knowledge of the drinks industry is desirable but not essential.

• Excellent written communication skills.

Role Overview

We are looking for a creative and results-driven social media freelancer to manage and grow our Instagram account. You will be responsible for crafting engaging content, increasing audience engagement, and driving brand visibility within the drinks industry. Currently, the GDI digital editor runs the LinkedIn pages. Experience of working within the international wine & spirits sector and travel retail is advantageous but not essential.

Key Responsibilities

• Develop and implement an Instagram growth strategy aligned with our brand positioning.

• Create, curate, and schedule compelling content (posts, stories, reels) that engages our target audience.

• Monitor analytics and optimize content to maximize engagement and reach.

• Research and utilize relevant hashtags and trends to boost visibility.

• Collaborate with our editorial, sales, and marketing teams to align social media efforts with our overall content strategy.

• Engage with our audience, responding to comments and messages professionally.

• Stay updated on industry trends and competitors to refine our approach.

• Utilize LinkedIn strategically to enhance B2B engagement and brand awareness.

• Implement SEO best practices for social media content to increase discoverability.

What We Offer

• £650 per month.

• A flexible, remote work environment.

• Opportunity to shape the social media strategy of a respected B2B publisher.

Application Process

If you’re interested, please provide your cover letter, headshot, and CV to Kate@drinks-intel.com.