Brand ID Designer - Logo, Fonts, Colors, & Social Templates

To create a cohesive and professional brand identity for timber supply company

Scope of work:

• Design full horizontal logo and icon in various color formats.
• Develop a color palette with primary, accent, and neutral colors.
• Select heading and body fonts, with font pairing guidelines.
• Create a 1-page brand guideline document.
• Produce 5 editable Canva social media templates.
• Develop web UI elements like hero banner, CTA buttons, and icons.
• Design branded email and SMS graphics.

Can you provide examples of your preferred style?
Style Summary
Blend old-school trust with subtle modern clarity. Think: a firm handshake in a clean grid. Logo design should lean into heritage (like Filson), layout structure and type should take cues from Hard Yakka, and overall composition can subtly nod toward more contemporary brands like Monochrome — but only as a light influence. This is not about chasing trends. The final design must feel current without losing the practical, grounded nature our trade audience expects.

Visual References

Filson: Weathered serif logos, with modern font pairing for heading and body copy. suggests timeless utility

Hard Yakka: Aussie-rooted, grid layout, red/black. Bold modern clear, functional.

Monochrome: If used, apply clean, bold layouts with restraint. Subtle references can modernise the identity, but must remain secondary. Our core audience must always feel seen. We’re open to designer suggestions on how far or if this influence can be included without compromising trade relevance.

Design Notes

Logo: Serif or slab-serif (e.g., Carlson) with a traditional tone

Typography: Modern bold sans for UI/headlines; serif used in logo only

Layout: Grid-driven, high contrast, modular

Color: Use strong, grounded tones appropriate to the industry. Avoid glossy or overly bright pastel palettes. Specific colour guidance intentionally left open — final palette should feel reliable, no-nonsense, and visually aligned with trade expectations. Must maintain trade credibility that doesn’t alienate core customers.

Imagery: Real sites, well-worn gear, crane drops, vans

Labelling (if applicable): Should be clear and legible — Design must prioritise function and usability in real-world trade contexts.

Font Contrast Goal: Juxtapose traditional logo mark (Carlson) with bold, modern UI fonts that are strong, functional, and legible across signage and digital applications — e.g., Inter, Helvetica Now, or Work Sans. These are examples only; the designer may recommend similar alternatives aligned with the tone and use cases of the brand.

Who are you, and what do you do
Marketing consultant with 20+ years in the arts, design, and creative industries. I help purpose-driven teams with clear strategy, brand messaging, content systems, and business development. Practical, honest, and outcome-focused support tailored to where you’re at.

In what capacity are you hiring?
For a client or customer

Where are you in the hiring process?
I’m ready to make a paid hire

What type of work is this?
Single job with potential follow up work

What experience level is needed?
Beginner: $15-25,Junior: $25-35,Mid-level (Industry Average): $35-75