The Darl - Freelance Social Media Manager

Social Media Manager is needed in Canada.

Client: The Darl

Location: Canada

Contract: undefined

Job Description

We are seeking a highly specialized and experienced Social Media and Social Commerce Specialist to lead the social media and social commerce strategy for a portfolio of 8 to 10 distinct beauty and wellness brands. This role requires a proven track record in driving measurable sales through social platforms, deep expertise in emerging social commerce trends, and mastery of key scheduling and management tools.

Key Tasks & Responsibilities

The Social Commerce & Brand Manager will be responsible for the end-to-end execution of content, community engagement, and social commerce functions across all brands, with a focus on Instagram, TikTok, and emerging platforms.

• Social Commerce & Sales Strategy (The Core Focus)
• TikTok Shop Management: Strategically manage and optimize product listings, promotions, and campaign execution within the TikTok Shop ecosystem to drive direct sales for all relevant brands.
• Live Shopping Coordination: Plan, prepare, and coordinate assets for live shopping events on TikTok and Instagram, ensuring product-specific messaging is optimized for conversion.
• Influencer & Affiliate Integration: Work closely with the marketing team to ensure affiliate and creator content is maximized and utilized across the brands’ social channels.
• ManyChat Implementation: Design, implement, and maintain ManyChat flows and campaigns to automate customer service, guide users through sales funnels, and capture leads via Instagram DMs and comments.
• Content Management & Scheduling
• Multi-Brand Content Calendar: Develop, manage, and maintain a highly organized content calendar across multiple platforms for all brands, ensuring distinct brand voices and messaging integrity.
• Sked/Sprout Mastery: Leverage Sked (Sked Social) and/or Sprout (Sprout Social)—or similar enterprise scheduling tools—to efficiently schedule, publish, and monitor content across all platforms.
• Creative Direction: Provide direct feedback and direction on content to internal or freelance designers/creators to ensure all assets are on-brand and optimized for platform best practices.
• Trend Spotting & Virality
• Viral Trend Integration: Actively research, identify, and quickly translate viral trends on Instagram Reels and TikTok into original, on-brand content executions for the beauty and wellness niche.
• Platform Expertise: Maintain expert knowledge of the latest algorithm changes, feature launches, and performance drivers for Instagram and TikTok.
• Competitor Analysis: Proactively monitor competitor activity and quickly recommend new, innovative strategies to maintain a competitive edge in the beauty market.

Requirements

The successful candidate must demonstrate 3+ years of specialized experience and possess the following specific technical and industry competencies:

• Social Commerce: Proven experience driving direct sales on TikTok Shop and Instagram Shopping.
• Automation: Advanced proficiency in conversational marketing and lead capture using ManyChat.
• Scheduling/Analytics: Deep familiarity with enterprise social media management platforms like Sked Social or Sprout Social.
• Content Strategy: Extensive experience identifying and leveraging viral trends for Instagram Reels and TikTok.
• Niche Focus: Prior experience managing social media for Beauty and/or Wellness brands.
• Work Structure: Demonstrated ability to manage a high-volume workload (10 brands) while maintaining quality and hitting deadlines.

Additional Information

Job Type: Contract

Pay: $2,659.00 per month

Application Question(s):

• Compensation is $1,900 United States Dollar which is around 2,659.92 Canadian Dollar. Since you are based in Canada and we pay in USD, are you comfortable with managing currency fluctuations and the associated cross-border payment processes?
• Our target start date for this role is Monday, December 1st, 2025. Is there anything that would prevent you from accepting a written offer and beginning work on that exact date?

Experience:

• Sked Social: 1 year (required)
• Sprout Social: 1 year (required)
• ManyChat: 1 year (required)
• TikTok Shop: 1 year (required)

Work Location: Remote