Career Directions Limited (CDL) - Graphic Designer cum Social Media Handler

Graphic Designer is needed in Nairobi, Kenya.

Client: Career Directions Limited (CDL)

Location: Nairobi Area, 30, ke

Contract: Contract

Job Description

The Graphic Designer cum Social Media Handler is responsible for creating engaging visual and digital content, managing social media platforms, and supporting marketing communications to strengthen brand visibility, promote company products, generate customer engagement, and support business growth across Decorative, Industrial, and Automotive coatings.

Requirements

Academic & Professional Qualifications

· Diploma or bachelor’s degree in graphic design, Digital Marketing, Mass Communication, Marketing, or a related field.

· Good communication and interpersonal skills.

· Good understanding of graphic design, branding, digital content creation, and social media.

Work Experience

· 2–3 years of experience in graphic design, social media management, or digital marketing.

· Experience in FMCG, paints, coatings, building materials, or related industries will be an added advantage.

· Proven experience in creating social media content, graphics, short videos, and promotional campaigns.

Additional Skills

· Proficiency in Adobe Creative Suite and/or Canva; knowledge of video editing tools such as CapCut or Premiere Pro will be an advantage.

· Good knowledge of Facebook, Instagram, TikTok, LinkedIn, WhatsApp, and social media management tools.

· Creative thinking with strong visual storytelling and content-writing skills.

· Good understanding of social media analytics, hashtags, trends, and audience engagement.

· Strong organizational skills and the ability to manage multiple assignments and deadlines.

· Self-motivated, creative, and able to work independently and as part of a team.

· Willingness to travel for dealer visits, project/site activities, events, and content creation.

Role & Responsibilities

· Design creative content for social media, digital platforms, product promotions, campaigns, and company communications.

· Create artworks for Facebook, Instagram, TikTok, LinkedIn, WhatsApp, and other relevant digital platforms.

· Develop product posts, promotional creatives, banners, flyers, brochures, catalogues, presentations, and other marketing materials.

· Create engaging content around products, product benefits, application tips, projects, customer testimonials, and company activities.

· Plan and maintain a monthly social media content calendar in coordination with the Marketing team.

· Manage daily posting, community engagement, and consistent brand voice across company social media platforms.

· Create and edit short videos, reels, stories, and other multimedia content for digital campaigns.

· Visit dealers, project sites, painter/contractor activities, events, and activations to capture suitable photos and videos for content.

· Support product launches, dealer campaigns, trade events, exhibitions, showroom activations, and other promotional activities with digital storytelling.

· Coordinate with Sales, Product/Technical, and other teams to obtain accurate product information, photographs, videos, and campaign inputs.

· Maintain consistent brand identity, messaging, and visual standards across digital and printed communication materials.

· Monitor comments, messages, and customer interactions on social media and coordinate timely responses with the relevant team.

· Identify and engage relevant social media influencers to strengthen brand visibility, product awareness, and customer engagement.

· Coordinate with external agencies, photographers, printers, and other service providers when required.

· Support and monitor paid social media/digital campaigns in coordination with the Marketing team and external agencies, where applicable.

· Monitor social media trends, competitor activities, and relevant digital best practices and recommend new content ideas.

· Track and report social media performance including reach, engagement, followers, enquiries, and leads generated through digital activities.

· Maintain an organized library of approved brand assets, product images, videos, artworks, and marketing content.

· Support Sales with presentations, sales materials, product communication, and other creative requirements.

· Prepare weekly and monthly reports on content activities, campaigns, engagement, leads, and other assigned marketing activities.

· Work closely with Sales & Marketing and other departments to achieve company objectives.

Additional Information

Supervisor/Manager Title: GM - Sales & Marketing

Department: Marketing

Location: Nairobi