With over 12 years of experience in web development, I focus on creating scalable, high-performance e-commerce platforms that blend dynamic front-end designs with reliable back-end systems. My expertise includes JavaScript frameworks such as React and Next.js, as well as WordPress development, allowing me to deliver responsive, user-friendly interfaces and custom plugins tailored to unique business needs. Currently, I am dedicated to empowering organizations to enhance their digital presence through innovative and efficient solutions. By integrating advanced e-commerce features, file storage pipelines, and real-time analytics, I contribute to crafting impactful web experiences that drive engagement and growth for businesses.

Ramey Robles

With over 12 years of experience in web development, I focus on creating scalable, high-performance e-commerce platforms that blend dynamic front-end designs with reliable back-end systems. My expertise includes JavaScript frameworks such as React and Next.js, as well as WordPress development, allowing me to deliver responsive, user-friendly interfaces and custom plugins tailored to unique business needs. Currently, I am dedicated to empowering organizations to enhance their digital presence through innovative and efficient solutions. By integrating advanced e-commerce features, file storage pipelines, and real-time analytics, I contribute to crafting impactful web experiences that drive engagement and growth for businesses.

Available to hire

With over 12 years of experience in web development, I focus on creating scalable, high-performance e-commerce platforms that blend dynamic front-end designs with reliable back-end systems. My expertise includes JavaScript frameworks such as React and Next.js, as well as WordPress development, allowing me to deliver responsive, user-friendly interfaces and custom plugins tailored to unique business needs.

Currently, I am dedicated to empowering organizations to enhance their digital presence through innovative and efficient solutions. By integrating advanced e-commerce features, file storage pipelines, and real-time analytics, I contribute to crafting impactful web experiences that drive engagement and growth for businesses.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Primary Developer at The Paper Brain
August 1, 2013 - Present
Engineered scalable solutions with React, Next.js, Tailwind CSS, and Node.js; modular architecture reduced deployment lead time by 30%. Implemented headless CMS workflows with WPGraphQL and composable architectures to deliver content across multiple surfaces. Developed custom WordPress plugins and backend integrations (MailerLite, Gravity Forms, WooCommerce, Google Sheets), automating workflows and cutting manual entry by 50%. Managed server configurations and hosting environments, improving uptime and reducing median page load by 40% during peak campaigns. Instrumented analytics and privacy-aware attribution (GTM, GA4, pixel tagging) to provide reliable funnel reporting. Orchestrated Zapier/IFTTT automations, saving teams 15+ hours/month and shortening campaign turnaround.
Front-end Developer at Dyode
November 1, 2022 - October 7, 2025
Migrated 15+ Shopify storefronts from 1.0→2.0; improved PageSpeed scores by up to 20 points and enabled modern theme features. Built dynamic PDPs and Collections using metafields and conditional logic, lifting conversion rate by 12%. Created reusable React components that standardized UI and cut build cycles 25% across projects. Implemented GTM/GA4 with server-side tagging to maintain attribution for CPRA opt-outs across 20+ storefronts. Translated Figma designs into pixel-perfect, responsive, accessible templates, reducing QA churn by 25%. Partnered in Scrum using Jira with designers, QA, and PMs to deliver predictably.
Director of Technology at Brand Buddha
June 1, 2021 - October 7, 2025
Directed technical strategy and end-to-end delivery; achieved 90% on-time, on-budget outcomes. Architected and launched WordPress/WooCommerce platforms on PHP/MySQL with CI/CD via GitHub Actions. Integrated Salesforce, HubSpot, CallRail, and Zapier, automating lead capture and improving conversion visibility by 25%. Coordinated overseas developers; increased throughput while maintaining code quality. Optimized media pipelines (Adobe Creative Suite), reducing asset weight by 40% while preserving quality. Drove cross-functional collaboration across dev/design/marketing, accelerating timelines by up to 50% on 10–15 client sites. Led newsletter and lifecycle email programs using Mailchimp, Klaviyo, and Constant Contact—segmentation, A/B testing, deliverability tuning, and UTM/GA4 tracking aligned to campaign goals.
Digital Creative Director at All In Orbit
August 1, 2013 - October 7, 2025
Optimized WordPress sites and content for SEO funnels and social campaigns, doubling organic traffic for key clients. Managed SEO/PPC with Moz, SEMrush, and RavenTools; increased qualified leads and search visibility. Automated publishing with Hootsuite, streamlining multi-channel content operations. Trained client teams on SEO-driven content creation and analytics to sustain growth.
Primary Developer at The Paper Brain
August 1, 2013 - Present
Engineered scalable solutions with React, Next.js, Tailwind CSS, and Node.js; modular architecture reduced deployment lead time by 30%. Implemented headless CMS workflows with WPGraphQL and composable architectures to deliver content across multiple surfaces. Developed custom WordPress plugins and backend integrations (MailerLite, Gravity Forms, WooCommerce, Google Sheets), automating workflows and cutting manual entry by 50%. Managed server configurations and hosting environments, improving uptime and reducing median page load by 40% during peak campaigns. Instrumented analytics and privacy-aware attribution (GTM, GA4, pixel tagging) to provide reliable funnel reporting. Orchestrated Zapier/IFTTT automations, saving teams 15+ hours/month and shortening campaign turnaround.
Front-end Developer at Dyode
November 1, 2022 - October 7, 2025
Migrated 15+ Shopify storefronts from 1.0→2.0; improved PageSpeed scores by up to 20 points and enabled modern theme features. Built dynamic PDPs and Collections using metafields and conditional logic, lifting conversion rate by 12%. Created reusable React components that standardized UI and cut build cycles 25% across projects. Implemented GTM/GA4 with server-side tagging to maintain attribution for CPRA opt-outs across 20+ storefronts. Translated Figma designs into pixel-perfect, responsive, accessible templates, reducing QA churn by 25%. Partnered in Scrum using Jira with designers, QA, and PMs to deliver predictably.
Director of Technology at Brand Buddha
June 1, 2021 - October 7, 2025
Directed technical strategy and end-to-end delivery; achieved 90% on-time, on-budget outcomes. Architected and launched WordPress/WooCommerce platforms on PHP/MySQL with CI/CD via GitHub Actions. Integrated Salesforce, HubSpot, CallRail, and Zapier, automating lead capture and improving conversion visibility by 25%. Coordinated overseas developers; increased throughput while maintaining code quality. Optimized media pipelines (Adobe Creative Suite), reducing asset weight by 40% while preserving quality. Drove cross-functional collaboration across dev/design/marketing, accelerating timelines by up to 50% on 10–15 client sites. Led newsletter and lifecycle email programs using Mailchimp, Klaviyo, and Constant Contact—segmentation, A/B testing, deliverability tuning, and UTM/GA4 tracking aligned to campaign goals.
Digital Creative Director at All In Orbit
August 1, 2013 - October 7, 2025
Optimized WordPress sites and content for SEO funnels and social campaigns, doubling organic traffic for key clients. Managed SEO/PPC with Moz, SEMrush, and RavenTools; increased qualified leads and search visibility. Automated publishing with Hootsuite, streamlining multi-channel content operations. Trained client teams on SEO-driven content creation and analytics to sustain growth.

Education

Bachelor's degree in Media and Cultural Studies of Ethnography and Documentary at University of California Riverside
September 1, 2008 - June 1, 2012
Bachelor's Degree at University of California Riverside
September 1, 2008 - June 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services