Hi, I'm Riccardo Roberto, a passionate digital transformation leader with over a decade of experience in driving data-driven marketing programs that boost brand awareness, optimize service delivery, and deliver impactful business results. I specialize in developing omnichannel strategies, content management frameworks, and leading cross-functional teams to adopt next-gen technologies. My work spans global stakeholder management, KPI development, and strategic marketing across various industries. Combining technical skills with creative direction, I have successfully executed comprehensive marketing campaigns and enhanced operational efficiencies using cloud-based solutions. I love collaborating with diverse teams and global clients to create innovative marketing approaches that foster growth and meaningful impact.…

Riccardo Roberto

Hi, I'm Riccardo Roberto, a passionate digital transformation leader with over a decade of experience in driving data-driven marketing programs that boost brand awareness, optimize service delivery, and deliver impactful business results. I specialize in developing omnichannel strategies, content management frameworks, and leading cross-functional teams to adopt next-gen technologies. My work spans global stakeholder management, KPI development, and strategic marketing across various industries. Combining technical skills with creative direction, I have successfully executed comprehensive marketing campaigns and enhanced operational efficiencies using cloud-based solutions. I love collaborating with diverse teams and global clients to create innovative marketing approaches that foster growth and meaningful impact.…

Available to hire

Hi, I’m Riccardo Roberto, a passionate digital transformation leader with over a decade of experience in driving data-driven marketing programs that boost brand awareness, optimize service delivery, and deliver impactful business results. I specialize in developing omnichannel strategies, content management frameworks, and leading cross-functional teams to adopt next-gen technologies. My work spans global stakeholder management, KPI development, and strategic marketing across various industries.

Combining technical skills with creative direction, I have successfully executed comprehensive marketing campaigns and enhanced operational efficiencies using cloud-based solutions. I love collaborating with diverse teams and global clients to create innovative marketing approaches that foster growth and meaningful impact.

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Skills

Experience Level

Language

Italian
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Fluent
Chinese
Beginner
German
Beginner

Work Experience

Global Brand & Marketing Manager at Bioseutica®
January 1, 2019 - June 6, 2024
Created and implemented strategic B2B/B2C marketing campaigns, resulting in significant lead generation. Increased sales by matching global trends with a tailored product portfolio. Managed content production and governance, streamlining processes across digital and traditional media. Acted as strategic advisor to Chairman, CEO, CBDO, and RA/RD/HR leaders. Delivered executive presentations, dashboards, and communications for key stakeholders. Led corporate and sales campaigns in regulated environments. Optimized processes using KPIs and data-driven frameworks. Collaborated with HR on internal engagement and employer branding.
Digital Marketing Manager & Brand Designer at Bioseutica®
January 1, 2013 - January 1, 2019
Designed and executed a comprehensive digital marketing strategy that increased brand awareness by 30% and topical influence by 60%. Implemented cloud-based solutions to enhance operational efficiencies and boost visibility. Orchestrated content delivery across global channels including web, social media, and PPC advertising aligned with customer journeys. Spearheaded adoption of competitive intelligence tools and conducted market analysis, enabling a 240% increase in website traffic. Partnered with stakeholders to design scalable content solutions for global campaigns, ensuring alignment with strategic objectives.
Brand Designer - Marketing Advisor at Healiva SA
January 1, 2020 - December 31, 2022
Led brand development initiatives leveraging cloud and digital platforms to optimize marketing efforts. Supervised competitive intelligence analysis and social media strategies for enhanced visibility. Managed a team of four, achieving over 30% growth in revenue through strategic sales initiatives, including Javascript applications, runtime 3D, online streaming (AKAMAI), AR/VR applications, game and web development. Clients included Philip Morris International, L’OREAL, Lavazza, and Renault.
Digital Media Supervisor / Strategic Communications Advisor at Various Global Brands (Philip Morris International, L’OREAL, Lavazza, Renault)
January 1, 2009 - December 31, 2013
Supervised team and developed interactive applications. Collaborated with global brands to achieve over 30% growth in revenue. Managed projects involving Javascript Applications, Runtime 3D, Online Streaming (AKAMAI), AR/VR applications, game and web development.
Marketing and Digital Transformation Consultant at Freelance and External Consultant
January 1, 2013 - June 6, 2024
Worked with global clients across various sectors including fashion, automotive, toys, and cosmetics with brands such as Ferragamo, Furla, Hoya, Giochi Preziosi, Riva, Alfa Romeo, Adidas, and Garnier. Leveraged marketing and tech expertise to support digital transformation, brand development, and global marketing strategies with a focus on health improvement and poverty reduction.
Global Brand & Marketing Manager at Bioseutica®
January 1, 2019 - June 22, 2024
Created and implemented strategic B2B/B2C marketing campaigns, resulting in significant lead generation. Increased sales by matching global trends with a tailored product portfolio. Managed content production and governance, streamlining processes across digital and traditional media. Acted as strategic advisor to Chairman, CEO, CBDO, and RA/RD/HR leaders. Delivered executive presentations, dashboards, and communications for key stakeholders. Led corporate and sales campaigns in regulated environments and optimized processes using KPIs and data-driven frameworks. Collaborated with HR on internal engagement and employer branding.
Digital Marketing Manager & Brand Designer at Bioseutica®
January 1, 2013 - January 1, 2019
Led brand development initiatives leveraging cloud and digital platforms to optimize marketing efforts. Supervised competitive intelligence analysis and social media strategies for enhanced visibility. Created and executed a comprehensive digital marketing strategy that increased brand awareness by 30% and topical influence by 60%. Implemented cloud-based solutions to enhance operational efficiencies and boost visibility. Orchestrated content delivery across global channels aligned with customer journeys. Spearheaded the adoption of competitive intelligence tools, resulting in a 240% increase in website traffic. Partnered with stakeholders to design scalable content solutions for global campaigns aligned with strategic objectives.
Brand Designer - Marketing Advisor at Healiva SA
January 1, 2020 - December 31, 2022
Managed corporate communications and brand development, including cloud and digital platforms development and management. Conducted competitive intelligence analysis and market positioning. Led omni-channel campaigns with visual and content development. Supervised a team of four, achieving over 30% growth in revenue through strategic sales initiatives including JavaScript applications and widgets development, Runtime 3D, Online Streaming (AKAMAI), AR/VR applications, game and web development. Served clients such as Philip Morris International, L’OREAL, Lavazza, and Renault.
Digital Media Supervisor / Strategic Communications Advisor at Healiva SA
January 1, 2013 - January 1, 2019
Led team supervision and development of interactive applications. Collaborated with global brands including L’Oréal, Lavazza, and Renault. Achieved over 30% growth in revenue through effective strategic initiatives.
Digital Marketing Manager & Brand Designer at Yuandao Ltd
January 1, 2012 - January 1, 2013
Led brand development initiatives, leveraging digital platforms to optimize marketing, competitive intelligence analysis, and social media strategies for improved visibility. Managed projects involving Javascript Applications and Widgets development, Runtime 3D, Online Streaming (AKAMAI), and AR/VR applications.
Digital Marketing Manager & Brand Designer at Leo Burnett - Publicis Groupe
January 1, 2009 - December 31, 2011
Executed cross-functional marketing strategies and provided digital transformation leadership across global brands. Involved in web development, SEO, SEM, and competitive intelligence to increase visibility and drive marketing impact.

Education

Commmunication and Product Design MA at Politecnico di Milano
November 17, 2024 - November 17, 2024
Industrial Design Degree at Politecnico di Milano
January 1, 2000 - December 31, 2005
Industrial Design Degree at Politecnico di Milano
January 1, 2000 - December 31, 2005

Qualifications

Adobe Certified
November 17, 2024 - November 17, 2024
Google Analytics
November 17, 2024 - November 17, 2024
Google Ads
November 17, 2024 - November 17, 2024
Google Shopping Advertising
November 17, 2024 - November 17, 2024
Unreal Engine
November 17, 2024 - November 17, 2024
Google Analytics
January 1, 2015 - December 31, 2015
Google Ready to Rock
January 1, 2015 - December 31, 2015
Google Ads
January 1, 2015 - December 31, 2015
Google Shopping Advertising
January 1, 2015 - December 31, 2015
Google Analytics
January 1, 2015 - December 31, 2015
Google Ready to Rock
January 1, 2015 - December 31, 2015
Google Ads
January 1, 2015 - December 31, 2015
Google Shopping Advertising
January 1, 2015 - December 31, 2015

Industry Experience

Computers & Electronics, Consumer Goods, Education, Financial Services, Gaming, Government, Healthcare, Life Sciences, Manufacturing, Media & Entertainment, Retail, Professional Services