Hi, I'm Ricky Croucher, known as Rix. I’ve been immersed in graphic design since 2000, with a deep passion for design, illustration, typography, and music. Over more than two decades I’ve collaborated on a wide range of well-known global brands, bringing creative flair and practical know-how to every project. I’m a versatile designer who enjoys collaborating with people and bringing concepts to life with clarity and style.\n\nWhile I’m highly adaptable, my strongest expertise lies in packaging design. I spent five years as Design Director responsible for the Pringles brand globally, shaping visual identity and packaging systems. Since 2021 I’ve been a freelance designer, working with FMCG brands across the UK and Europe, combining strategic thinking with hands-on execution to deliver impactful brand experiences. In addition to design, I’ve a background in music as a former member of the UK hip-hop group GUNSHOT, which keeps my creative edge sharp and inspired.

Ricky Croucher

Hi, I'm Ricky Croucher, known as Rix. I’ve been immersed in graphic design since 2000, with a deep passion for design, illustration, typography, and music. Over more than two decades I’ve collaborated on a wide range of well-known global brands, bringing creative flair and practical know-how to every project. I’m a versatile designer who enjoys collaborating with people and bringing concepts to life with clarity and style.\n\nWhile I’m highly adaptable, my strongest expertise lies in packaging design. I spent five years as Design Director responsible for the Pringles brand globally, shaping visual identity and packaging systems. Since 2021 I’ve been a freelance designer, working with FMCG brands across the UK and Europe, combining strategic thinking with hands-on execution to deliver impactful brand experiences. In addition to design, I’ve a background in music as a former member of the UK hip-hop group GUNSHOT, which keeps my creative edge sharp and inspired.

Available to hire

Hi, I’m Ricky Croucher, known as Rix. I’ve been immersed in graphic design since 2000, with a deep passion for design, illustration, typography, and music. Over more than two decades I’ve collaborated on a wide range of well-known global brands, bringing creative flair and practical know-how to every project. I’m a versatile designer who enjoys collaborating with people and bringing concepts to life with clarity and style.\n\nWhile I’m highly adaptable, my strongest expertise lies in packaging design. I spent five years as Design Director responsible for the Pringles brand globally, shaping visual identity and packaging systems. Since 2021 I’ve been a freelance designer, working with FMCG brands across the UK and Europe, combining strategic thinking with hands-on execution to deliver impactful brand experiences. In addition to design, I’ve a background in music as a former member of the UK hip-hop group GUNSHOT, which keeps my creative edge sharp and inspired.

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Language

English
Fluent

Work Experience

Design Director at LPK
December 31, 2020 - September 4, 2025
Led design direction for major FMCG brands, notably taking responsibility for the Pringles brand globally, managing packaging design and brand roll-out strategies.
Music Producer (+ Designer) at GUNSHOT
December 31, 1999 - September 4, 2025
Produced music and contributed design work as a member of the UK Hip Hop band GUNSHOT for 10 years.
Freelance Designer at Self-employed
January 1, 2021 - Present
Freelance designer working with FMCG brands in the UK and Europe; packaging, branding, and design execution.

Education

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Qualifications

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Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Manufacturing, Other
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