Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I bring several years of hands-on experience delivering tailored solutions to international clients via platforms like Codeable, where I’ve earned a reputation for high-quality work and dependable results. My technical expertise spans WooCommerce (including advanced cart logic and timed checkout for Foo - Events as well as custom seating arrangements for bookings), Formidable Forms automation, Elementor, Zoho Sign API integration, and custom plugin templated development. With a past background in management, I combine technical proficiency with strategic thinking, communication, and problem-solving skills. While I’ve led teams and managed projects in the past, my current focus is on building my freelance development career — where I specialize in building high-performance, user-centered WordPress solutions that meet complex business needs. I hold both Italian and South African citizenship, which allows me to work flexibly across regions and collaborate with international clients with ease.…I bring several years of hands-on experience delivering tailored solutions to international clients via platforms like Codeable, where I’ve earned a reputation for high-quality work and dependable results. My technical expertise spans WooCommerce (including advanced cart logic and timed checkout for Foo - Events as well as custom seating arrangements for bookings), Formidable Forms automation, Elementor, Zoho Sign API integration, and custom plugin templated development. With a past background in management, I combine technical proficiency with strategic thinking, communication, and problem-solving skills. While I’ve led teams and managed projects in the past, my current focus is on building my freelance development career — where I specialize in building high-performance, user-centered WordPress solutions that meet complex business needs. I hold both Italian and South African citizenship, which allows me to work flexibly across regions and collaborate with international clients with ease.

Ashley McLean

Web Developer, Full Stack Developer, Front-End Developer, +2





I bring several years of hands-on experience delivering tailored solutions to international clients via platforms like Codeable, where I’ve earned a reputation for high-quality work and dependable results. My technical expertise spans WooCommerce (including advanced cart logic and timed checkout for Foo - Events as well as custom seating arrangements for bookings), Formidable Forms automation, Elementor, Zoho Sign API integration, and custom plugin templated development. With a past background in management, I combine technical proficiency with strategic thinking, communication, and problem-solving skills. While I’ve led teams and managed projects in the past, my current focus is on building my freelance development career — where I specialize in building high-performance, user-centered WordPress solutions that meet complex business needs. I hold both Italian and South African citizenship, which allows me to work flexibly across regions and collaborate with international clients with ease.…I bring several years of hands-on experience delivering tailored solutions to international clients via platforms like Codeable, where I’ve earned a reputation for high-quality work and dependable results. My technical expertise spans WooCommerce (including advanced cart logic and timed checkout for Foo - Events as well as custom seating arrangements for bookings), Formidable Forms automation, Elementor, Zoho Sign API integration, and custom plugin templated development. With a past background in management, I combine technical proficiency with strategic thinking, communication, and problem-solving skills. While I’ve led teams and managed projects in the past, my current focus is on building my freelance development career — where I specialize in building high-performance, user-centered WordPress solutions that meet complex business needs. I hold both Italian and South African citizenship, which allows me to work flexibly across regions and collaborate with international clients with ease.

Available to hire

I bring several years of hands-on experience delivering tailored solutions to international clients via platforms like Codeable, where I’ve earned a reputation for high-quality work and dependable results. My technical expertise spans WooCommerce (including advanced cart logic and timed checkout for Foo - Events as well as custom seating arrangements for bookings), Formidable Forms automation, Elementor, Zoho Sign API integration, and custom plugin templated development.

With a past background in management, I combine technical proficiency with strategic thinking, communication, and problem-solving skills. While I’ve led teams and managed projects in the past, my current focus is on building my freelance development career — where I specialize in building high-performance, user-centered WordPress solutions that meet complex business needs. I hold both Italian and South African citizenship, which allows me to work flexibly across regions and collaborate with international clients with ease.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance WordPress Developer at Codeable

July 1, 2022 - November 3, 2025

End-to-end design and development of WordPress websites, aligning deliverables with client business goals; collaborating with clients to gather requirements and translate them into scalable solutions; delivering high-quality, client-focused results.

Branch Manager

January 1, 2020 - November 3, 2025

Leading and motivating a team of employees to achieve high levels of productivity and customer satisfaction; ensuring inventory control; managing cash flow, cash transactions, and deposits; implementing security measures; conducting regular audits; collaborating with the General Manager and stakeholders to develop and execute sales and marketing strategies; resolving customer complaints; analyzing sales data and feedback; training and coaching staff; performance evaluations; supplier relations; optimizing procurement and pricing; monitoring expenses; developing relationships with key customers to foster growth.

Estate Agent at AN McLean Properties

October 31, 2013 - October 31, 2013

Expertise in acquiring and listing new properties in the real estate market; proactive cold-calling to connect with potential clients; skilled in pricing and commission negotiations; nurturing strong client relationships; property valuations; handling administrative aspects of property acquisition and disposal; securing sales contracts.

Quality Manager at Transfix Transformers

October 31, 2012 - October 31, 2012

Developed, implemented, and managed the Quality Management System (QMS); ensured quality standards across manufacturing sites; implemented SA BS ISO 9001 QMS and conducted audits to ensure compliance.

Acting General Manager at Super Bowling

December 31, 2011 - December 31, 2011

Managed various business functions; organized and managed events; trained and supervised technical staff; sourced and managed suppliers; handled banking responsibilities; inventory control; cash flow management; implemented HR procedures; resolved customer complaints and equipment issues; took full branch responsibility and minimized losses.

Operations and Technical Manager at Super Bowling

July 31, 2010 - July 31, 2010

Oversaw day-to-day technical and operational functions; trained and supervised technical staff; participated in budgeting and supplier procurement; ensured smooth daily operations and stock management; contributed to store efficiency and service quality.

Store Manager at OK Furniture

April 30, 2009 - April 30, 2009

Opened and closed the store according to mall hours; reported sales using the UCS system; assisted in performance reviews; completed daily cash-ups; motivated staff; monitored stock; ensured targets were met; implemented HR procedures; sourced new suppliers; managed cash handling and banking responsibilities.

Assistant Admin Manager at Agencies

August 31, 2008 - August 31, 2008

Assisted customers with orders and provided technical information about products; assisted in stock forecasting and reconciliations; maintained cash handling and payroll processes; data entry using Pastel, Syspro, and Accpac; reconciled accounts.